Who is this choice relevant to?

Consumers comparing fat levels

You want to pick up some crisps when getting chips, and base your choice mainly on the fat per 100 g—not just the claim on the front of the bag.

Consumers who also keep an eye on salt

You’re having crisps with chips and possibly a sauce, so you want to know how much salt your chosen crisps add to what you’ll actually eat.

Fans of a familiar crisp texture

You’re looking for a plain or ridged variety with a relative reduction in fat, but you also want the type of product to suit your preferences.

What should you look for?

If you’re considering lower-fat crisps to have with chips, it’s worth thinking about fat, salt, how many crisps you’ll eat and the type of product. Decide which matters most to you, then compare the nutritional information for the specific variety.

What to consider What to check when buying Who it matters to
Fat per 100 g Compare fat levels on the same 100 g basis. If a product claims ‘less fat’, check which product it’s being compared with. When I have crisps with chips, I want to choose mainly by the fat level, not a percentage on the front of the pack. Around 42% of consumers put fat levels first.
Salt Check the salt per 100 g for your chosen flavour, then work out how much that means for the amount you plan to eat. With chips and sauce, I want to know how much salt the extra crisps add. That’s why salt is the main thing to consider for around 25% of consumers.
Quantity Check the pack size, and use the stated serving size to help with your calculations—not as a fixed amount to eat. I’m just looking for something crunchy on the side and want to decide how many crisps to have. A suitable portion is the top priority for around 17% of consumers.
Product type and texture Check whether it’s a baked crisp, a ridged crisp or a snack made with ingredients such as lentil flour. I want the crisps to suit my preference for plain or ridged varieties, even with less fat. Around 16% of consumers give this choice the highest priority.

Common mistakes

  • Taking ‘less fat’ to mean ‘low fat’

    A fat-reduction claim compares a product with other crisps. The Netherlands Nutrition Centre defines ‘low fat’ separately as a maximum of 3 g of fat per 100 g; the varieties discussed here list higher fat levels.

    Check the fat per 100 g and the product used as the comparison for the reduction claim.

  • Comparing fat alone

    Jumbo lists 9.2 g of fat and 1.5 g of salt per 100 g for Chio Oven Chips Sea Salt. So a lower fat level doesn’t automatically answer your question about salt when you’re having crisps with chips.

    Decide which figure matters more to you, then compare both figures on the specific bag.

  • Treating the stated serving as a fixed amount

    A nutrition table per serving doesn’t necessarily reflect how much you’ll take from the bag yourself.

    Decide how many crisps you plan to eat, then work out the nutritional values for that amount.

  • Assuming online product information matches the packaging

    Ingredients and nutritional values can change when a recipe is updated. This is particularly important if you’re checking for allergens or a specific nutritional value.

    Check the ingredients, allergens and nutritional information on the packaging you’re actually using.

Brands and product ranges to consider

Chio

Oven Chips Sea Salt is an oven-baked potato snack for anyone mainly comparing fat per 100 g.

  • Jumbo lists 9.2 g of fat per 100 g for this variety, with a claim of 60% less fat than regular potato crisps.
  • Jumbo also lists 1.5 g of salt per 100 g, so bear this in mind if you’re having the crisps with chips.

Lay’s

Oven Baked Natural is a plain variety with a relative reduction in fat.

  • Albert Heijn lists 13 g of fat and 0.85 g of salt per 100 g for Oven Baked Natural, along with a claim of 50% less fat than regular potato crisps.
  • The stated fat level is higher than that of the Chio Oven Chips Sea Salt discussed here. Compare the ingredients too if the crisp’s composition matters to you.

Albert Heijn

AH Ridged Crisps Plain Less Fat is an option if you’re specifically looking for ridged crisps.

  • Albert Heijn compares this variety with its regular AH Ridged Crisps Plain and states that it has 35% less fat.
  • The nutritional information lists 20 g of fat and 0.9 g of salt per 100 g. The reduction claim doesn’t mean this has the lowest fat level of the products discussed.

BioToday

Sea Salt Lentil Crisps are a snack made with lentil flour, rather than a standard potato crisp.

  • Albert Heijn lists 18 g of fat per 100 g for this variety, with a claim of 30% less fat than regular potato crisps.
  • The same product information lists 1.7 g of salt per 100 g. As it’s made with a different base ingredient, it isn’t a direct alternative to plain potato crisps.

Crisps on Joybuy to have with chips

These oven-baked crisps are options if you’re considering a variety with a fat-reduction claim to have with chips. Before choosing, check the salt level and nutritional information for the exact bag too.

Chio Oven Chips Sea Salt, 125 g bag

Chio Oven Chips Sea Salt – 125 g

An option if, when having crisps with chips, you’re mainly comparing fat per 100 g. Jumbo lists 9.2 g of fat and 1.5 g of salt per 100 g for this Sea Salt variety. If you have allergies, check the current packaging.

View on Joybuy
Lay's Oven Baked Natural, 150 g bag

Lay’s Oven Baked Natural – 150 g

A plain variety if you’d like oven-baked crisps with chips. Compare the fat and salt levels on the packaging of this bag before weighing them against those of other varieties.

View on Joybuy

Frequently asked questions

Does ‘less fat’ also mean ‘low fat’?

No. ‘Less fat’ compares crisps with another product, while the Netherlands Nutrition Centre defines ‘low fat’ as a maximum of 3 g of fat per 100 g. The four varieties discussed list between 9.2 and 20 g of fat per 100 g, so check the nutritional value rather than relying on the reduction claim alone.

Which crisps should I compare if I’m also watching my salt intake?

Compare the salt per 100 g for the specific flavour, then work out how much that means for the amount you’ll eat. Albert Heijn lists 0.85 g of salt per 100 g for Lay’s Oven Baked Natural and 0.9 g for AH Ridged Crisps Plain Less Fat; Jumbo lists 1.5 g for Chio Oven Chips Sea Salt. Albert Heijn lists 1.7 g for BioToday Sea Salt Lentil Crisps.

Can I rely on the online product name if I have an allergy?

No. Check the ingredients and allergens on the current packaging for the specific bag. A product name doesn’t show all the ingredients, and product information can change when a recipe is updated.

Is Nutri-Score enough to choose lower-fat crisps?

No. For this choice, Nutri-Score doesn’t replace the nutritional information for the specific variety. At the very least, compare fat and salt per 100 g, and take into account how much you plan to eat.