For a single snack occasion, choose an individual 40 g pack; a multipack is a better choice if you want to buy several portions in advance. A 40 g Pringles tube is another option for one occasion, but Pringles Original contains wheat flour and may contain milk and soya. Check the contents, ingredients and allergens on the current packaging for each variety.
Who are small packs of crisps handy for?
Snackers looking for a single portion on the go
You want to take one pack with you or eat it straight away, without portioning crisps out of a larger bag. 40 g bags are a practical size for this, such as the Lay's MAX Ready Salted pack listed by Jumbo.
Shoppers stocking up on individual portions
You want to keep several individual packs handy for work, school or visitors. If so, check both the number of packs and the contents of each one.
Consumers who need to check the label
Ingredients and allergens can vary between products. If this information affects your choice, read the current packaging for the exact variety you’re buying.
What should you look for when choosing?
First, decide whether you’re buying crisps for one occasion or several. Then compare the size, flavour and information on the label.
| What to consider | What to check before buying | Especially suited to |
| A single portion |
Check the net weight and whether you’re buying one individual pack or a multipack. |
I want to take one bag with me when I’m out, without weighing anything out or having leftovers. Around 33% of consumers prioritise a portion in an individual pack. |
| Flavour and shape |
Compare Ready Salted and flavoured varieties, and choose between regular, ridged or shaped crisps. |
If I’m only buying one pack, I mainly want a flavour and texture I’ll enjoy. Around 25% of consumers prioritise this choice. |
| Stocking up or eating straight away |
Check the number of packs and the total contents of a multipack or larger bag. |
I want to have portions ready for several occasions, rather than just needing one snack right now. Around 25% of consumers prioritise having a supply to hand. |
| Ingredients and nutritional information |
Read the ingredients, allergens and nutritional information per 100 g and per portion on the current packaging. |
Before choosing a variety, I need to know what it contains and what the nutritional information means for my portion. For around 17% of consumers, checking the label is the top priority. |
Common mistakes
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Assuming a large bag is a portion for the go
A 250 g or 335 g bag doesn’t contain a separately portioned snack. That makes it less suitable if you want to take one pack with you now.
Decide whether you’re buying for one occasion or stocking up, then check the contents of each pack.
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Assuming all Ready Salted crisps have the same ingredients
Pringles Original contains wheat flour and may contain milk and soya. So a flavour name alone won’t tell you whether a product meets your allergen requirements.
Check the ingredients list and allergen information on the current packaging every time you buy.
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Relying only on an online product description
Product information can change. This is especially important when ingredients or allergens affect your choice.
Use the information on the packaging in store or when your order arrives to make your final check.
Brands worth comparing
Lay's
Lay's offers individual 40 g bags as well as multipacks of small bags.
- An individual bag suits one occasion; a multipack is handy for several pre-portioned snacks.
- Check the contents of each variety: not every pack is a single-serving size.
Pringles
Pringles Original consists of shaped crisps stacked in a tube. Pringles Netherlands lists a 40 g size, among others.
- The 40 g tube is another pack format for a single snack occasion.
- Pringles Original contains wheat flour; according to Pringles, it may also contain milk and soya. Check the current label if allergens are a concern for you.
Smiths
Smiths makes shaped crisps, including Sticks. Jumbo lists Sticks varieties in 100 g packs.
- An option if you’re specifically looking for Sticks and a seasoned flavour.
- A 100 g pack isn’t the same as an individual 40 g bag, so consider whether the size suits your snack occasion.
AH
AH has offered Ready Salted crisps in a multipack of 20 × 40 g bags.
- Individual bags make it easy to have portions ready for several occasions.
- When buying, check the packaging and product ingredients for the variety currently on offer.
Jumbo
Jumbo lists own-brand crisps in larger packs, including 250 g bags of Ready Salted crisps.
- A larger bag may suit you if you want to keep crisps at home for several occasions.
- It won’t give you pre-portioned servings for one occasion on the go.
Snack Day (Lidl)
Snack Day is a Lidl brand with a range of snacks; Lidl lists 250 g packs of Ready Salted ridged crisps.
- This size is worth considering if you’re looking for a larger bag to enjoy at home.
- A 250 g pack isn’t a single pre-portioned snack for the go.
Crisp portions and multipacks on Joybuy
For a single snack occasion, the packs below are 40 g. The multipacks are for anyone who wants to buy several individual portions in advance; check the number of packs and the contents of each one.
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Lay's Sensations Thai Sweet Chili, 40 g
An individual pack for one snack occasion, with a Thai Sweet Chili flavour.
Contents: 40 g. Check the ingredients and allergens on the current packaging.
View on Joybuy
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Pringles Original Crisps, 40 g
A 40 g tube for one snack occasion if you’re looking for shaped, stacked Pringles crisps.
Pringles Original contains wheat flour and may contain milk and soya. If you have allergen requirements, check the current packaging.
View on Joybuy
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Pringles Original Crisps, 12 × 40 g
A multipack for several snack occasions, rather than a single small purchase.
The product name lists 12 packs of 40 g. Pringles Original contains wheat flour and may contain milk and soya; if you have allergen requirements, check the current packaging.
View on Joybuy
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Lay's Cheetos Doritos Mega Box Multipack, 20 packs
A multipack for anyone who wants to have a selection of snacks ready for several occasions.
The product name lists 20 packs. Check the contents, ingredients and allergens for each type; don’t assume each pack contains 40 g.
View on Joybuy
Frequently asked questions
Is 40 g a standard portion size for crisps?
No. 40 g is a size available for individual packs of crisps, not a general nutritional guideline. Check the pack to see how many grams it contains and whether the nutritional information is given per 100 g, per portion or both.
Can I choose Pringles Original if I have a wheat allergy?
According to Pringles Netherlands, Pringles Original contains wheat flour, so it isn’t suitable for anyone who needs to avoid wheat. The product information also says it may contain milk and soya; always check the current packaging.
Where can I find allergen information for pre-packed crisps?
Read the label on the current packaging. The Netherlands Food and Consumer Product Safety Authority says allergens must be listed on the labels of pre-packed foods; also check the ingredients for the specific variety.