Choose a crisps multipack based on how much you use and how you want to portion it, rather than as a replacement for a planned protein source. According to product information from Albert Heijn and Jumbo, the four products discussed here contain 6.0–6.2 g of protein per 100 g. Check the portion size, nutritional information and allergens for the specific variety you buy, too.
Who is this choice for?
People keeping an eye on their protein intake
You want to know how much protein a snack actually provides before including it in a high-protein diet. Compare the nutritional values per 100 g and per portion, without automatically treating crisps as a protein snack.
Households sharing a larger pack
You want enough crisps for home, guests or the cupboard. The pack size is only useful if it suits the number of people sharing it and how you plan to use the pack once opened.
People who want to portion crisps in advance
You want to choose between portioning out a large bag yourself and having individual bags. Check the weight per portion: a pack stating the number of portions does not, by itself, tell you how many grams you get each time.
What should you look for when choosing?
First decide whether protein content, pack size or control over individual portions matters most to you. Then check the nutritional information for the exact variety.
| What to consider |
What should you check? |
Who is it important to? |
| Protein content |
Compare protein per 100 g and use the stated portion size when calculating. |
I want to know whether my snack makes a noticeable contribution to my protein intake, rather than just seeing a protein figure on the label. For around 42% of consumers, this is the top priority. |
| Pack size |
Compare the total weight and decide whether one large bag or several smaller bags would suit you better. |
When I buy crisps for my household or guests, I want a pack we can easily share and use. Around 33% of consumers prioritise this consideration. |
| Portions and labelling |
Check the weight per portion and the ingredients and allergens in your chosen variety. |
I want to know in advance how much is in a portion and check whether the ingredients are suitable for me. Around 25% of consumers put this check first. |
Common mistakes
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Mistaking a protein figure for a protein snack
According to Albert Heijn and Jumbo, the products discussed contain 6.0–6.2 g of protein per 100 g. How much protein you actually get also depends on the portion you eat.
Compare the nutritional information per portion with what you expect from the snack. Don’t let crisps inadvertently replace a planned protein source.
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Assuming a simple flavour is free from allergens
For the Pringles Original 12-pack discussed here, Albert Heijn lists wheat and cereals containing gluten; the product may also contain milk and soya. So the flavour name is no substitute for checking the label.
If you need to avoid certain ingredients, read the allergen information on the exact pack you’re buying.
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Relying on nutritional information you read earlier
Ingredients and nutritional values can vary between product varieties or change when a recipe is updated.
Use product information to compare packs, then check the label on the variety you’ve bought before eating it.
Brands compared
Albert Heijn
AH Plain Crisps come in a 250 g bag for anyone looking for a classic plain variety.
- Albert Heijn lists 6.1 g of protein per 100 g for this specific product.
- If you’re assessing your protein intake, don’t rely on that figure without checking the portion size.
Jumbo
Jumbo Ridged Plain Crisps come in a 250 g bag for anyone who wants to share ridged crisps.
- Jumbo lists around eight portions and 6.1 g of protein per 100 g for this variety.
- Knowing the number of portions is only useful for planning if you also check the weight of each portion.
Lay's
Lay's Plain value pack is a single 300 g bag that you can portion out yourself.
- The pack described by Albert Heijn lists ten 30 g portions and 6 g of protein per 100 g.
- The larger bag does not contain individually wrapped portions.
Pringles
Pringles Original 12-pack contains twelve individual 40 g bags.
- The individual bags make it clear how much you get in each pack.
- Albert Heijn lists wheat and cereals containing gluten for this product; it may also contain milk and soya.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Are plain crisps a sensible choice if I’m watching my protein intake?
Not if you’re buying them to replace a planned protein source. According to product information from Albert Heijn and Jumbo, the four products discussed contain 6.0–6.2 g of protein per 100 g. Also check how many grams you actually eat per portion.
Does a multipack make it easier to plan portions?
It depends on the packaging: individual bags give you a set amount per bag, while you can portion out a large bag yourself. The Lay's pack described lists 30 g portions, and the Pringles Original 12-pack contains 40 g bags. This packaging does not change the nutritional value per 100 g.
Which allergens should I check in these crisps?
Always check the exact flavour and pack you’re buying. For the Pringles Original 12-pack discussed here, Albert Heijn lists wheat and cereals containing gluten and states that the product may contain milk and soya.
How should I store crisps after opening a large bag?
Seal the pack securely after opening and follow the storage instructions on the label of the variety you’ve bought. Before you buy, consider whether you want to share the contents of a large bag or would prefer individual bags.