Choose a value multipack of crisps based on how much you want to eat at each snack break: individual packs make it easy to see how much you’re having, while a large bag lets you measure out your own portion. First compare similar crisps per 100 g for energy, salt and saturated fat. A claim on the front of the pack is no substitute for this comparison or for checking the actual portion size.
An individual bag or pot gives you a clearly defined amount; with a large bag, you can serve some crisps into a bowl yourself. Either way, check how much you actually eat. According to the Netherlands Nutrition Centre, an average 40 g bowl of crisps contains 215 kcal.
When choosing between similar crisps, compare their energy, salt and saturated fat per 100 g. The Netherlands Nutrition Centre recommends this basis for comparison because manufacturers set their own portion sizes. Then work out the values for the amount you plan to eat.
A multipack or a larger bag can both be practical if you’re buying for several people or snack breaks. With individual packs, check the weight of each one; with a large bag, you decide how to divide up the contents.
First decide how much you want to eat at one snack break. Then compare the nutritional information for similar products and check whether the pack suits your household.
| What to consider | What to check when buying | Who is this most important for? |
|---|---|---|
| Portion size | Check the net weight of each bag or pot, and the nutritional information for the amount you plan to eat. | If I want to set a limit for one snack break, it helps to know in advance how much is in a pack. Around 31% of consumers put portion control first. |
| Nutritional values | Compare similar crisps per 100 g for energy, salt and saturated fat, then check the values for your own portion. | When choosing between flavours or varieties, I don’t want to rely on a claim on the front of the pack alone. Around 31% of consumers give nutritional comparisons the highest priority. |
| Dividing up your supply | Check the total weight and, for a multipack, the number of packs and the weight of each one. | If I’m buying crisps for several snack breaks, I want to know whether I can divide up the contents in advance. Planning how to portion the supply comes first for around 25% of consumers. |
| Allergens and dietary requirements | Read the ingredients, allergen information and any dietary claims on the pack for the exact variety. | If an ingredient or dietary requirement limits my choice, I first need to find out which specific flavour is suitable. This matters most to around 13% of consumers. |
The total weight doesn’t tell you how many crisps you eat at one time. According to the Netherlands Nutrition Centre, an average 40 g bowl of crisps contains 215 kcal, so an individual 40 g bag isn’t automatically the amount you had planned to eat.
Check the weight of each individual pack, or decide how much to put in a bowl before opening a large bag.
A comparison of fat content alone tells you nothing about the salt content or how much you eat. Energy and saturated fat are also worth comparing.
Compare the nutritional information for similar crisps per 100 g, then check the values for the portion you’ve chosen.
Albert Heijn gives a portion size of 25 g for AH Paprika Chips, while Jumbo lists 30 g for Jumbo Paprika Chips. So the per-portion values for the two products aren’t based on the same amount.
Compare them per 100 g first, then use the same amount for both products, based on the portion you’ve chosen.
Similar flavour names don’t mean that products have the same ingredients. For example, the product information for Jumbo Paprika Chips lists milk.
Read the current ingredients and allergen information for the exact pack, especially if you need to avoid an allergen.
Lay's features here as crisps in individual bags and as an Oven Baked variety.
Pringles sells stacked crisps in pots. In a multipack, the contents of each pot determine how many crisps you have when you open it.
AH Paprika Chips is an example of a larger own-brand bag that you can portion yourself.
Jumbo Paprika Chips in a 250 g bag is another larger pack where you decide how much to have at each snack break.
Snack Day is Lidl’s own snack brand. Lidl also lists a crisps multipack with 15 bags; check the brand and exact contents of that pack.
These two multipacks are suited to anyone choosing individual packs. The weight of each pack matters more for planning your portions than simply the number of packs in the box.
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The 12 individual pots make it easy to see the weight of each pack when opened. Each pot contains 40 g; check whether that amount suits the portion you want to eat.
Check the current pack for energy, salt and saturated fat per 100 g. The product information lists wheat and milk; it may also contain soya. If you have an allergy, read the label on the pack you’ve chosen.
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This 20-pack selection could be a good fit if you want to spread your crisps across several snack breaks. The product description lists weights of 22 g and 27.5 g for the snack varieties; check which weights apply to each individual pack and how the varieties are divided up.
Check the current pack for nutritional information and ingredients for each variety. The product information lists milk and soya.
Yes, as long as you also decide when buying how much you want to eat at each snack break. An individual pack has a fixed weight; you can measure out your own amount from a large bag. According to the Netherlands Nutrition Centre, an average 40 g bowl of crisps contains 215 kcal.
First compare similar crisps per 100 g, then check the nutritional values for your own portion. The Netherlands Nutrition Centre recommends comparing per 100 g because manufacturers may use different portion sizes.
No. A low-fat claim describes a comparison of fat content, not how many crisps you eat or the full nutritional profile. For the exact variety, also check energy, saturated fat and salt per 100 g.
Read the ingredients and allergen information for every relevant flavour on the current pack. According to the Netherlands Food and Consumer Product Safety Authority, allergens that must be declared need to be clearly listed on the label. If you’re buying an assortment, don’t assume the ingredients are the same as those in just one bag.
