For a night in front of the TV, start by comparing the price per kilo of crisps of the same type and flavour. A supermarket own-brand is a useful point of comparison, but it isn’t automatically the best value in every pack size. Then check whether the pack contains enough for everyone and whether a resealable tube would be handy. Compare the nutritional information per 100 g, and if you have allergies, check the label on the pack you choose.
Who are these choices relevant to?
Budget-conscious shoppers sharing crisps
When you’re feeding several people, it’s not just the price at the till that matters; it’s also how much is in the pack. So compare the price per kilo of crisps with similar flavours and styles. A larger bag isn’t necessarily better value.
Shoppers who compare labels
If salt, saturated fat or energy content influences your choice, compare the nutritional information per 100 g for the exact products you’re considering. The Netherlands Nutrition Centre recommends this basis for comparison, as serving sizes can vary.
Snackers with packaging or allergen requirements
A resealable tube or a sharing pack may suit the way you plan to snack. If you need to watch out for allergens, check each product individually too: for example, Joybuy’s product information for Pringles Original 12 x 40 g lists wheat and gluten, and possible traces of milk and soya.
What should you look for when choosing?
First decide whether price per kilo, the label or convenience matters most to you. Then compare only products that suit your needs.
| What to consider |
What to check |
Who it matters to |
| Price per kilo |
Compare the price per kilo and net weight of crisps in the same style and flavour. |
If I’m putting crisps out for several people, I want to know how much I’ll get for my budget. Around 50% of consumers put price per kilo first when making this choice. |
| Nutritional information and allergens |
Compare salt and saturated fat per 100 g; check the ingredients and allergen information on the exact pack. |
If an ingredient isn’t suitable for me, or I want to take nutritional values into account, the label determines which pack I choose. For around 20% of consumers, this is the top priority. |
| Flavour and packaging |
Check the flavour, crisp shape, net weight and whether the pack is resealable. |
I want enough choice for movie night without buying a pack that doesn’t suit the number of people. Flavour and convenience come first for around 30% of consumers. |
Common mistakes
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Comparing only the price of each pack
A small bag may look like a good deal at the till without being the cheapest option per kilo.
Compare the price per kilo of crisps in the same style and flavour, then consider how much you need.
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Assuming a product claim applies to the whole brand
A claim on one flavour or pack size doesn’t tell you anything about every other product from that brand.
Read the nutritional information per 100 g and the ingredients on the pack you’re actually choosing.
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Relying on the label of a different product
Joybuy’s product information for Pringles Original 12 x 40 g lists wheat and gluten, and possible traces of milk and soya. Another flavour may have different allergen information.
Before eating, check the ingredients and allergen information on the current pack, even if you know the brand.
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Buying more than you’ll eat
A large bag won’t suit every movie night, even if the price per kilo looks appealing.
Choose a pack size that suits the number of people, and follow the storage advice on the pack once it’s opened.
Brands to compare
Jumbo
A supermarket own-brand offering, among other things, classic potato crisps and crinkle-cut crisps: a useful comparison if you’re keeping an eye on the price per kilo for a shared movie night.
- The varieties shown by Jumbo differ in flavour, shape and pack size, so you can compare like-for-like bags.
- Don’t assume a feature of one variety applies to all Jumbo crisps; check the pack you choose.
Snack Day (Lidl)
Lidl’s own-brand range of crisps and other savoury snacks, including varieties for a movie night.
- The range offers a choice of flavours and types of crisps.
- Lidl says current prices for food products are available in store, so compare the pack you find there.
Lay’s
A brand of potato crisps available in a range of flavours and pack sizes.
- Joybuy’s product information for Lay’s Paprika 100 g lists 0.65 g of salt per 100 g. This lets you compare this specific variety with other labels on the same basis.
- The nutritional values for this paprika variety don’t automatically apply to other Lay’s crisps.
Pringles
Stacked crisps in a resealable tube, handy if you want to enjoy the pack over more than one snack break.
- According to Joybuy’s product information, the Pringles Original 12 x 40 g pack contains smaller tubes.
- The product information lists wheat and gluten, and possible traces of milk and soya. If you have an allergy or intolerance, check the current label.
G’woon
A supermarket own-brand with, among other things, 250 g bags of plain crinkle-cut crisps.
- Joybuy’s product information for G’woon Ribbelchips Naturel 250 g lists potatoes, sunflower oil and salt as ingredients.
- Check the current pack to decide if they’re suitable for you, and compare the price per kilo with crisps of the same type.
Crisps and snack packs at Joybuy
These products come in a range of formats for a night in front of the TV: small tubes, a mixed box of bags and individual crisps bags. To choose, compare the pack size, label and price per kilo of the products you’re considering.
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Pringles Original Crisps 12 x 40 g
The smaller, resealable tubes are handy for snack breaks spread over more than one evening.
Joybuy’s product information for this variety lists wheat and gluten, and possible traces of milk and soya. If you have an allergy or intolerance, check the current label.
View at Joybuy
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Lay’s Fun Mix Box Crisps 15-pack
A box of individual packs is a handy option if you’re sharing snacks during a movie night.
The product name states that it contains 15 packs. Check the contents and allergen information for each bag you choose.
View at Joybuy
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Lay’s Oven Baked Paprika 150 g
This 150 g bag of paprika-flavoured crisps is one option if you want to choose a single flavour for movie night.
Compare the nutritional information per 100 g, and check the ingredients and allergen information on the pack. Don’t assume the ingredients from the words Oven Baked.
View at Joybuy
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Farmhouse Biscuits Sea Salt Ribbed Chips 150 g
This bag of crinkle-cut crisps is a good option if you’d like to share a salted variety during movie night.
The product name states that it contains 150 g. Compare the price per kilo, and check the current label for ingredients and allergen information.
View at Joybuy
Frequently asked questions
How do I compare bags of crisps in different sizes?
Compare the price per kilo for crisps of the same type and flavour, and use the values per 100 g to compare nutritional information. The Netherlands Nutrition Centre points out that stated serving sizes can vary.
Are supermarket own-brand crisps always better value than branded crisps?
No. Compare similar packs at the time you buy them. Pack size and price per kilo can vary by flavour, type of crisp and shop.
What should I check if I want to compare salt content?
Check the amount of salt per 100 g for each variety you’re considering, and compare like-for-like crisps. For example, Joybuy’s product information lists 0.65 g of salt per 100 g for Lay’s Paprika 100 g; that figure doesn’t apply to all Lay’s varieties.
Can I rely on the allergen information on a pack I bought before?
Check the ingredients and allergen information on the current pack. Flavours and pack sizes can vary; the product information for Pringles Original 12 x 40 g lists wheat and gluten, and possible traces of milk and soya.
What should I do with leftover crisps after movie night?
Follow the storage advice on the pack, and seal an opened bag or tube properly. If you don’t finish everything in one evening, consider the pack size and whether it’s resealable when you next shop.