Who is this choice relevant for?

Families who want to agree on portions

If several people are sharing a pack, it helps to consider both the kcal per 100 g and how much each person will have. Voedingscentrum says that light crisps contain slightly fewer calories on average than regular crisps, but the difference is small.

Families comparing fat and salt too

If you’re looking beyond calories, compare the fat, saturated fat and salt per 100 g. A description such as oven-baked doesn’t replace checking the nutritional information for the specific variety.

Families stocking up for several snack times

If you’re buying a larger supply, pack size, how easy it is to share and everyone’s flavour preferences all matter. Think in advance about how many people will be eating and whether you’ll share one pack or use smaller packs.

What should you look for when choosing?

Start with energy and portion size, then compare the other nutritional values and choose a pack that suits the number of people eating.

What to consider What to check when buying Who it matters to most
Calories per portion Compare kcal per 100 g and decide how many grams each person will have. When I’m putting crisps out for everyone, I want to know how much each person will get. Around 33% of consumers put portion and calorie control first.
Fat and salt Check the fat, saturated fat and salt per 100 g for your chosen variety. A lower fat content alone doesn’t tell me what the other nutritional values are. For around 27% of consumers, comparing fat and salt matters most.
Pack size and sharing Check the net weight and decide whether you’ll portion out one bag in advance. When several people are eating, I want to be able to share a pack without treating the whole bag as one portion. Around 27% of consumers put ease of sharing first.
Flavour and allergens Read the ingredients and allergen information on the current pack for each flavour. If people have different tastes or someone has an allergy, you’ll need a variety that suits everyone eating. Around 13% of consumers give flavour and allergens the highest priority.

Common mistakes

  • Thinking ‘light’ means you can have a much larger portion

    Voedingscentrum says that light crisps contain slightly fewer calories on average than regular crisps, but the difference is small. So the amount you eat still matters.

    Compare kcal per 100 g and agree on a portion for each person before serving.

  • Looking only at the lower fat content

    A lower fat content doesn’t automatically tell you how many calories, or how much saturated fat or salt, a particular variety of crisps contains.

    Compare the nutritional information for the flavours you’re considering, using the same quantity as your basis for comparison.

  • Treating a large bag as one portion

    A family-sized bag is easy to share, but its contents don’t tell you how much each person will actually eat. Voedingscentrum lists an average of 216 kcal for a 40 g bowl of plain crisps.

    Portion the crisps into bowls beforehand if you want to keep track of how much each person is having.

  • Relying on the brand name for allergen information

    Ingredients can vary between flavours. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked products must appear on the label.

    If you have an allergy, check the allergen information on the current pack of the exact variety you’re buying.

Brands and shops to consider

Lay's

The range includes regular potato crisps and Oven Baked. The latter is worth considering if you’re mainly comparing fat content.

  • Lay's describes Oven Baked as containing less fat than regular potato crisps.
  • A lower fat content doesn’t automatically tell you how many calories your chosen flavour contains per 100 g.

Pringles

Pringles makes stackable crisps in a resealable tube, with a range of flavours.

  • The tube is a different type of packaging to consider when sharing and storing crisps.
  • Pringles lists 528 kcal per 100 g for Original; check other flavours individually for their nutritional values and allergen information.

Albert Heijn

The crisps range also includes varieties with less fat that you can compare.

  • You can compare different varieties of crisps using the same nutritional values.
  • A description such as ‘less fat’ doesn’t tell you about all the nutritional values; read the label on the pack you’ve chosen.

Jumbo

The shop has a ‘crisps with less fat’ category featuring a range of products.

  • The category gives you a starting point for comparing pack sizes and nutritional values.
  • The category name doesn’t tell you which variety has the lowest energy value for your portion size.

Lidl / Snack Day

Snack Day is Lidl’s own brand of savoury snacks, including crisps in a range of flavours.

  • A choice of flavours can be useful when several family members are sharing crisps.
  • Compare the nutritional values and ingredients for each variety; the brand name doesn’t tell you how many calories it contains.

Oven-baked crisps on Joybuy

These two oven-baked varieties are suitable for comparing pack sizes and portions when several people are eating. Check the nutritional information for the variety you choose and decide how much to serve.

Lay's Oven Baked Natural, 150 g bag

Lay's Oven Baked Natural, 150 g

You can portion this bag of oven-baked crisps in advance to share between several people.

Joybuy lists 442 kcal and 13 g of fat per 100 g for this variety. Check the ingredients and allergen information on the current pack.

View on Joybuy
Chio Oven Chips Sea Salt, 125 g bag

Chio Oven Chips Sea Salt, 125 g

With this 125 g bag, you can decide how much each person gets.

Check the nutritional values and allergen information on the current pack, especially if someone in your family has an allergy.

View on Joybuy

Frequently asked questions

Are light crisps always much lower in calories?

No. According to Voedingscentrum, light crisps contain slightly fewer calories on average than regular crisps, but the difference is small. So compare the kcal per 100 g as well as the amount you plan to serve.

Are oven-baked crisps automatically lower in calories?

You can’t tell from the cooking method alone. Lay's describes its Oven Baked range as containing less fat than regular potato crisps. For a calorie comparison, the energy value of the specific variety and portion is what matters.

How do I share a bag of crisps between a large family?

Agree on an amount for each person in advance and divide it between bowls. For comparison, Voedingscentrum lists an average of 216 kcal for 40 g of plain crisps.

Where can I check allergen information for crisps?

Read the allergen information on the current pack of the flavour you’ve chosen. According to the Netherlands Food and Consumer Product Safety Authority, this information must appear on the label of prepacked products. Don’t rely on the ingredients of another variety from the same brand.