The host who wants to compare kcal
You want to serve crisps, but are looking for an option with fewer kcal per equal-sized serving than the crisps you’d usually put out.
Who might find this choice useful?
The host who wants to serve a familiar flavour
You want to offer classic crisps or a favourite flavour and decide in advance how much to put in the bowl. Voedingscentrum lists 215 kcal for an average 40 g bowl of crisps.
The label checker
As well as kcal, you look at fat, saturated fat, salt and ingredients. You compare the same amount and the exact flavour variant.
What should you look for?
For a birthday get-together, first compare crisps per 100 g, then calculate the figures for the amount you plan to put in a bowl. That way, you can take both nutritional values and portion size into account.
| What to consider | What to look for | Who it matters most to |
|---|---|---|
| Kcal per serving | Compare kcal per 100 g and calculate the value for the same planned serving size. | If I want to keep serving crisps but pay attention to how much energy they contain, I want to know what’s in my bowl. Around 42% of consumers prioritise kcal per equal-sized serving. |
| Flavour and amount | Choose your preferred flavour and decide in advance how many grams to put out. | I want to serve my guests a familiar crisp flavour without leaving a whole open bag on the table. Around 33% of consumers prioritise this combination of flavour and portion control. |
| The whole label | As well as kcal, check fat, saturated fat and salt for the same amount. | If a product claims to be ‘lower fat’, I also want to know how much salt it contains. Around 25% of consumers give the broader label comparison the highest priority. |
Common mistakes
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Focusing only on ‘lower fat’
That claim doesn’t tell you how many kcal or how much salt you’ll get per serving. Albert Heijn lists 428 kcal and 0.85 g of salt per 100 g for Lay's Oven Baked Naturel.
Compare the nutritional information for the exact variant per 100 g and for the amount you plan to serve.
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Treating the whole bag as one serving
The amount in a pack is different from the amount in a bowl. Voedingscentrum lists 215 kcal for an average 40 g bowl of crisps.
Measure out your chosen amount into a bowl in advance. If you’d like to offer something else too, you could serve vegetable snacks alongside.
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Using Nutri-Score as your only comparison
Albert Heijn explains that Nutri-Score is calculated for each product group. The score doesn’t show the individual figures for kcal, fat and salt.
Compare scores within the same product group and check the nutrition table as well.
Brands and retailers to consider
Lay's
The oven-baked Naturel variant is one specific option to compare with other potato crisps.
- Albert Heijn lists 428 kcal and 13 g of fat per 100 g for Lay's Oven Baked Naturel.
- The same variant contains 0.85 g of salt per 100 g. Compare the nutritional values for the flavour you actually choose.
Pringles
Original has nutritional values per serving that can help you assess a planned portion.
- Pringles lists 158 kcal, 9.3 g of fat and 0.3 g of salt per 30 g for Original.
- Don’t compare that 30 g serving directly with a 40 g serving of another product.
Albert Heijn
The retailer’s category for crisps with less fat or salt is a useful starting point for comparing product labels.
- Albert Heijn includes AH Ribbelchips minder vet among the products in this category.
- Being listed in the category doesn’t tell you the kcal or salt content of a specific flavour.
Jumbo
The ‘crisps with less fat’ category can help you find options to compare by checking their labels.
- Jumbo includes Lay's Oven Baked and Chio Oven Chips among the products in this category.
- Check the nutritional information on the page or pack for the variant you choose; the category name isn’t a comparison of kcal.
Oven-baked crisps at Joybuy
This selection features oven-baked barbecue-flavoured crisps for your get-together. Before deciding, compare the nutritional information for this flavour with that of the other crisps you’re considering.
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Lay's Oven Baked Barbecue 150 g
For anyone who wants to serve oven-baked barbecue-flavoured crisps. The bag contains 150 g; choose your own portion size and check the nutritional information for this variant before comparing its kcal, fat or salt with other crisps.
Frequently asked questions
Are oven-baked crisps automatically lower in calories?
No. The cooking method alone doesn’t tell you how many kcal a serving contains. Albert Heijn lists 428 kcal per 100 g for Lay's Oven Baked Naturel; compare the nutritional values and serving sizes of the exact variants you plan to serve.
Should I compare crisps per 100 g or per serving?
Use both measures: per 100 g lets you compare products on an equal basis, while per serving shows what your chosen amount contains. Don’t compare a 30 g serving with a 40 g serving without converting the figures.
Does ‘lower fat’ also mean less salt?
No, a fat claim tells you nothing about the amount of salt. Albert Heijn lists 0.85 g of salt per 100 g for Lay's Oven Baked Naturel; check the nutrition table for each flavour.
Can I choose crisps based on Nutri-Score?
Nutri-Score can help you compare products within the same product group, but it doesn’t replace the nutrition table. Albert Heijn explains that the score is calculated for each product group; also check the kcal, fat and salt for the same amount.