What should you look for when choosing?
Start with the nutritional values per 100 g so you can compare crisps on a like-for-like basis. Then calculate the values for your portion and consider any other features that matter to you.
| What to consider |
What to check before buying |
Who it’s most relevant to |
| Carbohydrates per portion |
Compare carbohydrates per 100 g, then calculate the amount for the portion you’ll actually have. Don’t just look at ‘of which sugars’. |
If I want to match my snack portion to my carbohydrate intake, I need to know what it contains. Around 42% of consumers prioritise carbohydrates. |
| Energy and fat |
Check energy and fat per 100 g, and check the carbohydrate content separately; ‘less fat’ doesn’t tell you anything about carbohydrates on its own. |
If I’m mainly comparing options with less fat, I don’t want to confuse that with having fewer carbohydrates. Around 33% of consumers prioritise energy or fat. |
| Price and portion size |
Compare packs by price per kilogram and decide in advance how much you’ll take from a larger bag. |
When I buy a larger, better-value bag, I want to choose how much to put in a bowl. Price and portion size are the main considerations for around 25% of consumers. |
Crisps to browse on Joybuy
These varieties give you a range of flavours and pack sizes to compare. If you’re choosing with carbohydrates in mind, always check the nutritional information for the exact variety and calculate the amount for your own portion.
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Pringles Red Pepper Flavoured Potato Chips, 12 × 40 g
The individual packs give you a set amount, making it easy to work out the carbohydrates in each bag you eat. Check the allergens on the pack for this flavour too.
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Chio Heartbreak Potato Chips, 125 g
To compare these potato crisps with another variety, use the nutritional information per 100 g and calculate the amount for the portion you’ll have.
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Chio Oven Chips Sea Salt, 125 g
If you’re looking for an oven-baked variety, compare its fat, carbohydrates and salt separately with other crisps. Check the allergen label when choosing this variety too.
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Haitai Honey Butter Chips, 60 g
With this smaller bag, the amount you actually eat is still what matters when making a comparison. As well as carbohydrates, check the fat and energy on the label for this variety.
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Lay's Oven Baked Natural, 150 g
If you’re comparing an oven-baked variety, assess fat and carbohydrates separately. Use the carbohydrate value on the current pack to work out your portion.
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Frequently asked questions
Are ordinary crisps specially suitable for people with diabetes?
No, ordinary crisps aren’t specifically intended for people with diabetes. The Diabetes Fund lists crisps as an occasional snack and advises people with diabetes to consider carbohydrates, saturated fat and salt, among other things. The amount that fits into an individual eating plan varies from person to person.
Is ‘of which sugars’ the most important value on the label?
No, check ‘carbohydrates’ first to find the total amount. The Netherlands Nutrition Centre explains that digestible carbohydrates also include starch; ‘of which sugars’ is just one part of this information.
Are light or oven-baked crisps always lower in carbohydrates?
No, those descriptions don’t tell you the carbohydrate content on their own. According to the Netherlands Nutrition Centre, a 40 g bowl of light plain crisps contains an average of 25.4 g of carbohydrates. So compare the exact varieties per 100 g.
How do I compare crisps when the packs list different portion sizes?
First compare the nutritional values per 100 g. The Netherlands Nutrition Centre uses this basis for product comparisons; then calculate the amount for the portion you’ll actually have.
Which information should I use if the online listing differs from my bag of crisps?
Check the nutritional information, ingredients and allergens on the pack you actually have. That way, you’re assessing the exact variety and portion rather than using information for a different flavour or pack.