Which option is right for you?

Comparing pack sizes

You’re buying crisps for a get-together, your family or your store cupboard, and want to know how much is in a bag. Compare like with like: a standard bag, a tube and a multipack of individual bags don’t necessarily meet the same needs.

Looking for a particular flavour or texture

A particular flavour, ridges or a stackable shape are what matter to you. Check the full variant name, as product ranges can differ within the same brand.

Reading the label

You compare crisps by their ingredients, allergens or nutritional values. Check the pack you’re buying rather than assuming it has the same characteristics as another product from the same brand.

What should you look for when choosing?

First, choose the type of crisps and pack format that suit the occasion. Then compare the weight and, if the ingredients matter to you, the nutrition information for that specific variant.

Standard own-brand crisps

Best for: a standard bag of ready salted crisps for a get-together or a group.

Bear in mind: the range and ingredients will depend on the supermarket you shop at.

Lay's

Best for: a particular flavour or product range, such as MAX ridged crisps or Sensations.

Bear in mind: variants differ; a characteristic of Oven Baked doesn’t automatically apply to other Lay's crisps.

Pringles

Best for: shoppers looking for the stackable shape and tube of Pringles Original.

Bear in mind: the ingredients vary by variant; Pringles lists wheat flour in Original.

What to consider What to check before buying Who it matters to
Quantity Compare the weight of the same type of crisps and think about how much you’ll use once the pack is open. If I’m buying crisps for a get-together or a group, I want a bag that suits the occasion without leaving lots over. This is the top priority for around 50% of consumers.
Flavour and shape Check the variant name and choose deliberately between options such as ridged crisps, a stackable shape or individual bags. I’m looking for a particular crunch or want to hand out portions, even if a standard large bag isn’t ideal for that. Flavour or shape is the main consideration for around 30% of consumers.
Label Compare fat and salt per 100 g, and check the ingredients and allergen information if you have allergies. If I’m checking ingredients or nutritional values, the information must relate to the exact variant I’ve chosen. This is the top priority for around 20% of consumers.

Common mistakes

  • Assuming one product range represents the whole brand

    Lay's Oven Baked is a separate product range. You can’t automatically apply its ingredients and nutritional information to Lay's Ready Salted, MAX or Sensations.

    Check the full product name and compare the nutrition tables for the variants you’re actually considering.

  • Guessing allergens from the name of the crisps

    Ingredients vary from product to product. Pringles lists wheat flour and possible traces of milk and soya for Original; this tells you nothing about the ingredients in a different pack.

    Before buying, check the ingredients list and allergen information on the exact bag or tube.

  • Choosing a large bag without thinking about how you’ll use it

    Crisps can lose their crunch once opened. The Dutch Nutrition Centre recommends storing opened crisps in a kitchen cupboard for 2 to 5 days.

    Choose an amount that suits your needs and seal the pack tightly once opened.

    Some of an oversized pack may go uneaten after opening.

Brands to compare

Albert Heijn

Own-brand range that includes standard crisps and organic varieties.

  • AH Ready Salted Crisps are a familiar example of a standard 250 g bag.
  • According to Albert Heijn’s product information, this particular ready salted variety has a vegan and gluten-free recipe. Check the current packaging, and don’t assume the same applies to other AH crisps.

Jumbo

Own-brand range with different types of crisps, including standard crisps, ridged crisps and tortilla chips.

  • The different shapes let you choose an own-brand option to suit the occasion.
  • Tortilla chips and a bag of ready salted crisps are different products; don’t compare them as if only the packaging were different.

Lidl Snack Day

Lidl’s own brand of crisps and other savoury snacks, available in different flavours.

  • Lidl lists flavours including ready salted, paprika, bolognese and cheese and onion in the Snack Day range.
  • Check the type of crisps, weight and label for each product before comparing variants.

Lay's

A brand with a range of product lines, including Ready Salted, MAX, Oven Baked and Sensations.

  • Lay's says MAX has a ridged texture; other ranges focus on different flavours or ways of preparing the crisps.
  • Check nutrition information and ingredients for each variant, not just the brand.

Pringles

A brand of stackable crisps sold in a tube; the manufacturer lists 40 g, 70 g and 165 g packs of Original.

  • The shape and tube are good reasons to compare these crisps with a standard bag.
  • Pringles lists wheat flour and possible traces of milk and soya for Original. Check the label on the pack you choose.

Smiths

A historic name in the Netherlands’ crisps industry, included here as background to Lay's.

  • Oneindig Noord-Holland describes production in Broek op Langedijk under the Smiths name, and later as Lay's.
  • That history doesn’t make Smiths an alternative to the specific products you’re comparing today.

Crisps at Joybuy

These products represent three different choices: small bags with a distinctive flavour, Original in a tube, and an Oven Baked variant with paprika flavour. Compare their shape, quantity and labels to decide which one suits your shop.

Lay's Sensations Thai Sweet Chili, 10 bags of 40 g

Lay's Sensations Thai Sweet Chili 10 x 40 g

An option if you want to hand out individual bags of crisps. The pack contains 10 bags of 40 g with a Thai Sweet Chili flavour.

If you have an allergy, check the current ingredients and allergen information on the packaging.

View at Joybuy
Pringles Original in a 165 g tube

Pringles Original 165 g

An option if you’re looking for the stackable shape and tube of Pringles Original. This variant contains 165 g.

Pringles lists wheat flour in Original; check the current packaging for allergen information too.

View at Joybuy
Lay's Oven Baked Paprika, 150 g bag

Lay's Oven Baked Paprika 150 g

An option if you’re specifically looking for the Oven Baked variant with paprika flavour. The bag contains 150 g.

Check the current label for the nutritional values and allergens in this variant; characteristics of this product line don’t automatically apply to other Lay's crisps.

View at Joybuy

Frequently asked questions

How do I compare a standard bag of crisps with individual bags or a tube?

Start with the type of crisps and the total pack weight, but also think about how you’ll use them. Individual bags are handy for handing out separately; a standard bag and a tube each offer a different shape and packaging.

Does the nutrition information for Lay's Oven Baked also apply to other Lay's crisps?

No. The nutrition information for Oven Baked applies to that product line and the specific variant. For other Lay's crisps, check the current nutrition table and ingredients list on their own packaging.

How should I store an opened bag of crisps?

Seal the bag tightly and store it somewhere cool, dry and dark. The Dutch Nutrition Centre recommends keeping opened crisps in a kitchen cupboard for 2 to 5 days; bear in mind that they may lose their crunch after opening.

Where can I check the allergens in crisps?

Read the ingredients list and allergen information on the exact pack you want to buy. Recipes vary by variant; for example, Pringles lists wheat flour and possible traces of milk and soya for Original.