Who are these choices relevant to?

Anyone comparing calories per 100 g

If the crisps are on the table throughout the match, you’ll want to compare products on the same basis. Jumbo lists Lay's Oven Baked Naturel at 428 kcal per 100 g. Check the nutritional information on the pack you buy, too.

Anyone who chooses a portion in advance

It can be hard to stick to a planned amount when sharing from an open bag. POM-BÄR Netherlands lists its multipack bags as containing a 16 g portion and 82 kcal per bag.

Anyone checking ingredients or allergens

The exact flavour and packaging can be just as important as the nutritional value. Check the current ingredients and allergen information before choosing a variety.

What should you look for when choosing?

Start with the nutritional values per 100 g, then decide on your portion and check the information for the specific flavour and pack.

What to consider What to check when buying Who it’s relevant to
Calories per 100 g Compare the energy values of the varieties you’re considering on the same 100 g basis; check the current packaging. If the crisps are on the table throughout the match, I want to know what the same amount of each variety provides. Around 36% of consumers put this comparison first.
Portion size Check the weight in grams per bag or portion. If you have a larger bag, put a measured amount in a bowl before serving. If I’m sharing from an open bag, I want to decide in advance how much I’ll have. For around 29% of consumers, setting a portion size is the main concern.
Ingredients and allergens Read the ingredients and allergen information for the exact flavour and pack you’re buying. If I need to avoid certain ingredients or follow a specific diet, checking these comes before nutritional values. This is the top priority for around 21% of consumers.
Availability Check shortly before buying that your preferred variety and pack size are available. If I want to bring a particular variety for kick-off, it needs to be available to buy at the time. Around 14% of consumers give this the highest priority.

Common mistakes

  • Assuming ‘lower in fat’ means ‘fewer calories’

    A claim about fat doesn’t automatically compare energy values. Jumbo lists Lay's Oven Baked Naturel as containing both 13 g of fat and 428 kcal per 100 g: these are different figures.

    Compare the calories per 100 g on both packs, then decide how many grams you want to have.

  • Comparing portions without checking the weight

    Pringles Netherlands lists Original at 158 kcal per 30 g. The Netherlands Nutrition Centre’s average bowl of crisps contains 40 g, so comparing calories per portion without taking the weight into account doesn’t give you a like-for-like comparison.

    Use calories per 100 g to compare products and the grams per portion to work out your own serving.

  • Not checking the ingredients of the variety you choose

    A suitable energy value tells you nothing about the ingredients in a particular flavour. Pringles Netherlands lists wheat as an ingredient in Original and says it may contain milk and soya.

    Read the allergen information on the pack you’re actually buying.

  • Assuming an old product listing reflects what’s available now

    Jumbo’s listing for Lay's Light Naturel 170 g said that this variety was no longer part of its online range. An old product page doesn’t tell you whether you can buy it now.

    Check current availability and, if you choose a different variety, compare it again by calories per 100 g.

Brands compared

Lay's

Lay's Oven Baked Naturel is worth considering if you want to compare oven-baked potato crisps by calories per 100 g.

  • For the 150 g pack, Jumbo lists 428 kcal and 13 g of fat per 100 g.
  • A Joybuy listing for a 150 g pack with the same name gives 442 kcal per 100 g and lists some different ingredients. So check the nutritional information on the pack you choose.

POM-BÄR

POM-BÄR multipack bags are a good option if you want to set out individual portions before the match.

  • POM-BÄR Netherlands lists each multipack bag as containing 16 g and 82 kcal.
  • The manufacturer lists POM-BÄR Original at 511 kcal per 100 g. So a pre-portioned pack is a different consideration from the energy value per 100 g.

Pringles

Pringles Original may suit anyone who wants to measure out their own portion and check its nutritional value.

  • Pringles Netherlands lists Original at 528 kcal per 100 g and 158 kcal per 30 g portion.
  • A 30 g portion isn’t directly comparable with a portion of a different weight. Check the allergen information for the variety you choose, too.

Oven-baked crisps for match night

These two packs of oven-baked crisps are worth considering for an Orange-themed evening. Compare their current calories per 100 g on the packaging and decide how many grams you want to serve.

Lay's Oven Baked Barbecue, 150 g pack

Lay's Oven Baked Barbecue, 150 g

A pack of oven-baked crisps for anyone who wants to serve a measured amount during the match.

Pack size: 150 g. Check the calories per 100 g and allergen information on the current packaging.

View on Joybuy
Chio Oven Chips Sea Salt, 125 g pack

Chio Oven Chips Sea Salt, 125 g

A pack of sea salt oven-baked crisps for anyone who wants to portion some into a bowl in advance.

Pack size: 125 g. Check the calories per 100 g and the ingredients for this variety on the label.

View on Joybuy

Frequently asked questions

Are oven-baked crisps automatically lower in calories?

No, the cooking method alone doesn’t tell you the energy value. Jumbo lists Lay's Oven Baked Naturel at 428 kcal per 100 g, while a Joybuy listing for a 150 g pack with the same name gives 442 kcal per 100 g. Compare the nutritional information on the packs you’re actually considering.

How do I choose a portion of crisps in advance for the match?

Choose a set amount before putting the crisps on the table. POM-BÄR Netherlands lists multipack bags containing 16 g and 82 kcal per bag. If you have a larger bag, you can portion some into a bowl and put the rest away.

Which allergens should I check in these snacks?

Always check the information for the exact flavour and pack. Pringles Netherlands lists wheat as an ingredient in Original and says it may contain milk and soya; don’t assume the same applies to other varieties.

Can I rely on the nutritional information on an online product page?

Use the product page to shortlist varieties, but check the label before you buy, too. Jumbo and Joybuy give different calories per 100 g for packs with the same name, Lay's Oven Baked Naturel, so the information on your own pack is important.