Joybuy Insights

Buying crisps: how to choose flavour, packaging and quality without making a mistake

Buying crisps might seem straightforward, until you’re faced with a large shelf or a long online list. Do you go for plain crisps, spicy crisps, a multipack, or a lower-fat option? The packaging can also make the portion look bigger than it actually is, while flavour claims don’t always tell you much about the ingredients list.

So, keep an eye out for these three common pitfalls:

  • A healthy impression from words like “oven-baked” or “natural”: these terms don’t tell the full nutritional story. Always check the nutritional values per 100 grams and per portion.
  • A big bag that isn’t automatically better value: with crisps for parties, you can sometimes be paying for extra packaging or air. Compare the net weight and the number of portions.
  • A standout flavour without checking for allergens: spice blends can contain milk, wheat, soya or mustard. Read the current packaging, especially if you’re sharing snacks with others.

What to look for in potato crisps

1. Look at the cooking method and nutritional values

Oven crisps are baked in the oven rather than fried. For the Chio Oven Chips Sea Salt, the product information states 9.2 grams of fat per 100 grams and 435 kcal. The packaging also notes that this variety contains 60% less fat than standard potato crisps. That’s a product claim from the brand; compare the figures yourself with other options.

Fried crisps often contain more fat, but that doesn’t say anything about taste or crunch. Farmhouse Biscuits Sea Salt Ribbed Chips contains 24.5 grams of fat per 100 grams according to the product information. On the plus side, you get a sturdy ridged texture and a short ingredients list: potatoes, sunflower oil and salt.

Use this checklist:

  1. Compare energy, fat, saturated fat and salt per 100 grams.
  2. Check the portion size. A 30-gram portion is quite different from a 150 or 200-gram bag.
  3. Don’t let terms like “light”, “pure” or “oven” take the place of concrete numbers.

2. Check the ingredients and allergens

For plain crisps and sea salt crisps, the ingredients list can be short, but flavoured varieties often contain several flavourings. Lay's Natural Chips lists potatoes, vegetable oils, salt and antioxidants. The product information also states 25% less salt than standard crisps. Again, this is a brand claim; the stated value of 0.85 grams of salt per 100 grams is the practical comparison.

With spicy crisps, extra checking is wise. Pringles Hot Mexican Chili & Lime contains wheat and milk according to the product information, and may contain soya. Lay's Sensations Mexican Peppers and Jalapeno contains milk. If you’re looking for vegan crisps, don’t just look at the front: check the ingredients and allergen information on the packaging.

3. Choose the right shape and quantity

Ridge-cut crisps have a thicker texture and work well with dips or a sharing platter. Thin crisps are easier to eat individually, while tubes like Pringles are handy for transport and portion control. A multipack with small bags is practical for lunchboxes, on-the-go snacking, or a party where everyone grabs their own portion.

For a mixed group, variety is often more important than one big bag. A Lay's Doritos Chill Box contains several small bags of Lay's Max Paprika, Lay's Max Naturel, Doritos Nacho Cheese and Sensations Real Sweet Chilli, according to the product description. With multiple packs, do check the contents of each bag and the allergens present.

Our recommendations by buyer profile

Best for: Budget-conscious beginners
Lay's Natural Chips - 100 g

Lay's Natural Chips - 100 g

Why it fits this profile: A recognisable plain variety in a medium-sized bag, suitable for home, a film night or a simple get-together.

How this product avoids the pitfall

The product information states 100 grams of contents and 3 to 4 portions. This means you can judge the quantity better in advance than with an unclear size.

Key benefit & highlights

Plain flavour, 0.85 grams of salt per 100 grams according to the product information, and suitable for vegetarians.

Best for: Shoppers looking for top quality
Farmhouse Biscuits Sea Salt Ribbed Chips - 150 g

Farmhouse Biscuits Sea Salt Ribbed Chips - 150 g

Why it fits this profile: The thick ridges and sturdy texture suit a sharing platter, dip or any moment where texture is key.

How this product avoids the pitfall

The packaging clearly states 150 grams, and the ingredients list consists of potatoes, sunflower oil and salt according to the product information.

Key benefit & highlights

Vegan according to the product information, free from lactose and gluten according to the stated product description, and cooked in sunflower oil.

Best for: Specific use & heavy users
Lay's Doritos Chill Box Multipack Chips – 2 x 12 Pieces

Lay's Doritos Chill Box Multipack Chips – 2 x 12 Pieces

Why it fits this profile: Handy for birthdays, office drinks and larger groups who want to try several flavours.

How this product avoids the pitfall

The multipack divides the snacks into individual bags. This means you don’t have to open several large bags at once.

Key benefit & highlights

Several well-known flavours in one assortment, including plain, paprika, nacho cheese and sweet chilli.

Best for: Specific use & heavy users
Pringles Hot Mexican Chili & Lime - 160 g

Pringles Hot Mexican Chili & Lime - 160 g

Why it fits this profile: For fans of a distinctly spicy crisp variety, perfect for a film night, party or casual get-together.

How this product avoids the pitfall

The product information explicitly states the spicy flavour and allergens such as milk and wheat. This means you can tailor your choice to your company in advance.

Key benefit & highlights

Handy resealable tube, 160 grams of contents and a stated salt value of 0.6 grams per 100 grams.

Looking for more options?

We’ve put together a full, up-to-date list of products that fully meet these strict selection criteria and comply with current European safety regulations.

Frequently asked questions about buying crisps

Which crisps are suitable for a party?

A multipack is practical when guests want to try different flavours or when you want to hand out portions. For a sharing platter, ridge-cut crisps go well with dips. Combine, for example, plain, sea salt crisps and one spicy variety, but check the allergen information beforehand.

Are oven crisps always a better choice?

Not automatically. Oven crisps can have a different fat content than fried crisps, but the nutritional value varies from product to product. So compare the values per 100 grams. For Chio Oven Chips Sea Salt, the product information states 9.2 grams of fat per 100 grams; the exact composition and claims can change per pack.

How should you store crisps after opening?

Store crisps in a dry, cool place away from direct sunlight. Seal an opened bag as tightly as possible to keep the crunchy texture for longer. A resealable tube, like with certain Pringles varieties, can be handy for multiple snacking sessions. Always check the best-before information on the packaging and do not use any packaging that is damaged.