Joybuy Insights

Choosing crisps and snacks: a practical guide to flavour, portion size and ingredients

Searching online for crisps and snacks brings up plenty of choice: from classic potato crisps and baked crisps to vegetable crisps, fruit crisps, banana chips and Asian snacks. But eye-catching packaging doesn’t always tell you what you need to know. If you focus only on flavour or a discount, you could end up with a bag that’s too large, an unsuitable allergen list or a snack that isn’t right for the occasion.

This guide helps you compare products objectively by looking at ingredients, preparation methods, nutritional information, packaging and portion sizes.

Common pitfalls when choosing crisps and snacks

1. “Baked” doesn’t automatically mean light

Baked crisps are made with less oil than some fried varieties, but that doesn’t mean they’re low in calories or fat. Check the nutritional information per 100g as well as the actual weight of the pack. For example, Yan Jin Pu Zi O-Potao Tomato Flavour lists 24g of fat per 100g, while the original variety contains 32g of fat per 100g.

So treat terms such as “baked”, “oven baked” or “less oil” as one point of comparison, not the whole picture.

2. A small pack isn’t always a small portion

A 62g bag is easier to manage for an individual snack than a 185g or 200g pack. Even so, 62g is still the entire contents. Single-serve packs are handy for travel, lunchboxes or a quick break; larger bags and multipacks make more sense for a film night or having people round.

Check the stated serving size, too. Tyrrells Truffle & Sea Salt, for example, lists 30g per serving and five servings per pack. This makes it easier to compare products, as long as you don’t automatically count the whole bag as one serving.

3. “Vegetable”, “fruit” or “natural” doesn’t tell you much without the ingredients list

Vegetable and fruit crisps can make an interesting change, but always check what they contain. According to the product information, Broccoli Chips are made up of around 97% broccoli, 2% rice bran oil and 1% salt, but they also contain 50g of fat per 100g. Strawberry Chips contain around 98% strawberries and a small amount of palm oil, according to the product information.

So a product with fruit or vegetables as its main ingredient isn’t automatically low in sugar, fat or energy.

The key things to check

Preparation method and texture

Compare whether a product is baked, fried, freeze-dried or dried. The method affects its texture:

  • Baked crisps often have a dry, crunchy bite.
  • Fried crisps tend to have a fuller texture and feel oilier.
  • Fruit crisps can be light and crisp, but may contain relatively high levels of natural or added sugars.
  • Dried sweet potato tends to have a firm, chewy texture rather than the brittle crunch of potato crisps.
  • Prawn crackers and other Asian snacks are good for sharing with drinks, but often contain relatively high levels of salt.

The preparation method matters most when you’re looking for a particular eating experience, not just when it’s used as a marketing term.

Ingredients and allergens

Read the first ingredients on the label. They’re usually listed in descending order by quantity. Also check specifically for:

  • milk and milk powder;
  • soya;
  • cereals containing gluten;
  • mustard;
  • peanuts and nuts;
  • crustaceans, such as prawns.

For example, Lay’s Max Joppie contains mustard, according to the product information, while Lay’s Heinz Tomato Ketchup contains milk. Sa Giang Shrimp Crackers contain prawns, fish and molluscs, so they’re not suitable for people with an allergy to crustaceans or related allergens.

“May contain traces of” isn’t a detail to overlook. If you have an allergy, it’s best to check the current packaging.

Nutritional information, salt and sugar

Compare products per 100g. Pay particular attention to fat, saturated fat, sugars and salt. Flavourings such as barbecue, cheese and onion, ketchup or sweet chilli can increase the sugar or salt content.

For more mindful snacking, you can also look for:

  • a smaller net weight;
  • a short ingredients list;
  • clearly stated portion sizes;
  • no ingredients you’re sensitive to;
  • a pack that suits the occasion: for eating on your own or sharing.

There’s no fixed product category called a “healthy snack”. Instead, look at the specific ingredients and choose a portion that suits the occasion.

Our recommendations for different needs

Suitable for: Budget-conscious beginners
Yan Jin Pu Zi O-Potao Baked Potato Crisps Tomato Flavour Snack 62g

Yan Jin Pu Zi O-Potao Baked Potato Crisps Tomato Flavour Snack 62g

Why it suits this profile: The 62g pack is easy to manage for an individual snack, when you’re out and about or in a lunchbox. The tomato flavour offers an alternative to standard salted potato crisps.

How this product avoids the pitfalls

The product information says the crisps are baked rather than fried and clearly lists the nutritional values per 100g. Check the current packaging for the full ingredients list.

Key benefit & highlights

62g; baked according to the product description; tomato flavour; ready to eat.

Suitable for: Shoppers looking for premium quality
Tyrrells Truffle & Sea Salt - 150 g

Tyrrells Truffle & Sea Salt - 150 g

Why it suits this profile: These potato crisps are made for a more leisurely snack with drinks. Their ridged texture and truffle and sea salt flavour appeal to shoppers who care about texture and flavour combinations.

How this product avoids the pitfalls

The pack lists a 30g serving, so you don’t have to count the whole bag as one portion.

Key benefit & highlights

150g; 30g per stated serving; made with the skin on according to the product information; may contain milk.

Suitable for: Specific needs & frequent snackers
Nongshim Dried Sweet Potato Snack - 500 g

Nongshim Dried Sweet Potato Snack - 500 g

Why it suits this profile: The large pack is ideal for anyone who enjoys a hearty, naturally sweet snack and wants enough for several occasions or to stock the cupboard.

How this product avoids the pitfalls

The ingredients list names sweet potato as the only ingredient. The large bag means fewer small packs, but you’ll need to seal it carefully after opening.

Key benefit & highlights

500g; 100% sweet potato according to the product information; no added sugar listed; none of the 14 major EU allergens listed.

Suitable for: Fans of Asian snacks
Sa Giang Shrimp Crackers (Krupuk Udang) 200 g

Sa Giang Shrimp Crackers (Krupuk Udang) 200 g

Why it suits this profile: The 200g pack works well as a snack to share with drinks, serve with rice or noodles, or enjoy between meals.

How this product avoids the pitfalls

The allergens are clearly relevant: the product contains prawns and also lists fish and molluscs. This helps prevent an unsuitable purchase if you have an allergy.

Key benefit & highlights

200g; suitable for sharing; goes well with Asian meals; product information states that no artificial colours or preservatives are used.

Looking for more options?

We’ve put together a complete, up-to-date list of products that meet these strict selection criteria and current European safety requirements.

Frequently asked questions about crisps and snacks

Which crisps are suitable for taking on the go?

Choose a small pack that you can reseal or finish in one sitting. Packs of 20 to 85g, such as vegetable crisps, fruit crisps or baked potato crisps, are handy when you’re out and about. Just remember to check the pack size and allergen information.

Are baked crisps lower in fat than regular crisps?

It depends on the product. According to the product information provided, some baked varieties contain less fat than certain fried crisps, but other baked snacks can still be relatively high in energy. Always compare the nutritional information per 100g, rather than looking only at the preparation method.

How should I store crisps and snacks after opening?

Store opened crisps and snacks according to the instructions on the packaging, usually in a cool, dry place away from direct sunlight. Seal the bag well to keep them crisp. Protecting fruit crisps, vegetable crisps and dried sweet potato from moisture is especially important. Check the packaging if the snack smells musty, has become damp or appears damaged.