Everyday shoppers
If crispbread is often on your table, you’ll want a pack size that suits how much you use and can be stored somewhere dry. The Jumbo and Albert Heijn options mentioned here each contain 375 g.
Who are these options relevant to?
Those comparing fibre and ingredients
If you’re looking for a particular grain or ingredient list, you can compare it with the nutritional information. Albert Heijn’s product information lists 12 g of fibre per 100 g for AH Wholemeal Crispbread and 20 g per 100 g for Wasa Wholegrain.
Shoppers checking allergens
If you have an allergy or follow a gluten-free diet, the allergen information is essential. The wholegrain products mentioned here contain gluten-containing cereals; ‘wholegrain’ does not mean ‘gluten-free’.
What should you look for when choosing?
First, check that the ingredients and allergen information meet your needs. Then compare the nutritional information and choose a pack size you can store properly.
| What to consider | What to check | Who should pay particular attention? |
|---|---|---|
| Pack size | Compare the weight and consider whether you can keep the contents dry and sealed after opening. | If I eat crispbread often, I want a pack that suits how much I use without the contents going soft. Around 50% of consumers put pack size first. |
| Grain base and fibre | Read the ingredients list and compare fibre per 100 g, not per piece. | If you’re looking for wholemeal rye in particular or a specific fibre content, you’ll want to compare the grain base and nutritional information. This is the main consideration for around 30% of consumers. |
| Allergens | Check the current pack for the allergens it contains and any that may be present. | If I need to avoid certain cereals or sesame, I first need to know whether I can eat the product. Around 20% of consumers put this check first. |
Common mistakes
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Looking only at the pack size
A larger pack won’t automatically suit your needs better: crispbread can lose its crunch when exposed to moisture after opening.
Choose an amount you’ll use, and keep the pack properly sealed in a dry place after opening.
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Assuming ‘wholegrain’ means ‘gluten-free’
The wholegrain options from Albert Heijn, Jumbo and Wasa mentioned here contain gluten-containing cereals. Sesame may also be an ingredient or listed as potentially present.
If you have an allergy or follow a gluten-free diet, check the ingredients and allergen information on the current packaging every time.
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Assuming it contains iodised baker’s salt
According to brood.net, the use of iodised baker’s salt is not generally required by law. So you can’t tell whether it’s present just from the product category.
If iodised salt is important to your choice, read the ingredients list or ask the manufacturer which salt was used.
Brands compared
Jumbo
Jumbo Wholemeal Crispbread comes in a 375 g pack. Jumbo provides the ingredients, nutritional information and allergen details for this product.
- The larger pack may suit regular use if you can store it properly.
- This option contains gluten-containing cereals; Jumbo says it may also contain sesame, among other things.
Albert Heijn
AH Wholemeal Crispbread contains 375 g. Albert Heijn lists 12 g of fibre per 100 g.
- The stated fibre content makes it easy to compare products per 100 g.
- This option contains wheat, rye and sesame, among other ingredients. Check the current label, as the recipe may change.
Wasa
Albert Heijn’s product information describes the 260 g pack of Wasa Wholegrain as crispbread made with 100% wholegrain rye and just three ingredients.
- Albert Heijn lists 20 g of fibre per 100 g for this option.
- Rye contains gluten; also check the packaging for any allergens that may be present.
Crispbread on Joybuy
These products offer a range of pack sizes and grain options for breakfast, lunch or a snack. Compare the variety, nutritional information and allergens using the product name and current label.
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Wasa Lightweight Crackers, 300 g
A 300 g pack for anyone who enjoys crispbread at breakfast or lunch. To compare fibre and allergens, check the nutritional information and current label.
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Wasa High-Fiber Crackers, 300 g
A 300 g pack for anyone who wants to compare fibre per 100 g across products. For the latest figures, use the nutritional information on the pack and check the allergen details too.
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Wasa Sourdough Rye Crackers, 235 g
A 235 g pack for anyone looking for a rye option in a smaller size. Check the ingredients and allergens on the packaging, especially if you need to avoid certain cereals.
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g'woon Wholemeal Crispbread, 375 g
A 375 g pack for anyone who eats crispbread regularly and can store it somewhere dry after opening. Check the current label for the grain base, nutritional information and allergens.
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Wasa Wholegrain Crispbread, 260 g
A 260 g pack for anyone looking for wholegrain crispbread in a smaller size. Before comparing this option with other products, check the ingredients list, fibre per 100 g and allergens on the current pack.
Frequently asked questions
What pack size is right for regular use?
Choose a size that suits how much you use and can be stored somewhere dry. The wholegrain options from Jumbo and Albert Heijn mentioned here each contain 375 g, compared with 260 g for Wasa Wholegrain and 250 g for Fjord Wholegrain Rye.
Is wholegrain crispbread gluten-free?
No, ‘wholegrain’ does not mean ‘gluten-free’. The options from Albert Heijn, Jumbo and Wasa mentioned here contain gluten-containing cereals. If you follow a gluten-free diet, check the explicit gluten-free label and allergen information on the current packaging.
How should I store an opened pack of crispbread?
Keep it somewhere dry and seal the pack tightly after opening, or transfer it to an airtight container. This helps stop moisture from making the crispbread less crunchy.
Are Dutch crispbreads required to contain iodised baker’s salt?
No. According to brood.net, the use of iodised baker’s salt is not generally required by law. The Dutch agreement applies to Dutch bakeries producing for the Dutch market and does not automatically cover imported products. Read the ingredients list or ask the manufacturer which salt was used in a specific product.