If you’re comparing sugars
You want to compare the amount of sugars per 100 g with that in other crispbread options, without mistaking a claim on the front of the pack for a nutritional value.
Who is this comparison useful for?
If you’re considering wholegrain and fibre
You look at the flour used and the fibre content, even when a product looks like a wholegrain option at first glance.
If you check salt and ingredients
You want to assess the salt content, grains and other ingredients in the specific option you’ve chosen. If you have an allergy, it’s essential to check the latest allergen information too.
What should you look for when choosing?
Start by comparing the nutritional information per 100 g for the options you’re considering. Then check the ingredients and the amount you usually eat, including any toppings.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Sugars and claims | Compare ‘of which sugars’ per 100 g and assess any ‘reduced sugars’ claim separately. | If I’m looking for less sugar, I want to compare similar options rather than rely on wording on the packaging alone. Sugar would be the top priority for around 42% of consumers. |
| Wholegrain and fibre | Check which types of flour are used and compare fibre per 100 g. | For my everyday crispbread, I want to know whether the grain used and the fibre content match my preferences. Wholegrain and fibre would come first for around 33% of consumers. |
| Salt and ingredients | Check the salt per 100 g, the ingredients list and the allergen information for the option you’ve chosen. | If I need to watch my salt intake or avoid specific ingredients, a low sugar figure isn’t enough to make a choice. Salt and ingredients would be the main considerations for around 25% of consumers. |
Common mistakes
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Assuming ‘less sugar’ is a nutrition claim
A low figure next to ‘of which sugars’ doesn’t show that a product meets the requirements for a comparative claim such as ‘reduced sugars’.
Compare the nutrition tables on a like-for-like basis and treat any claim on the packaging as a separate matter.
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Looking only at wholegrain or fibre
Salt levels can also vary between wholegrain options. Jumbo lists 1.2 g of salt per 100 g for Wasa Wholegrain 260 g and 0.71 g for Jumbo Wholegrain Crispbread 5 × 5.
Compare sugars, fibre and salt per 100 g, then consider your usual portion size.
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Using the product name to check for allergens
A name such as ‘wholegrain’ or ‘protein’ doesn’t tell you which gluten-containing cereals or other allergens are in a particular option.
Check the latest allergen information on the packaging every time you buy it, especially if you need to avoid an ingredient.
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Assuming every product contains iodised baker’s salt
The crispbread category doesn’t tell you which type of salt is used in a particular product.
If the iodine content matters to your choice, check the product information or ask the manufacturer which salt is used.
Brands to explore
Wasa / Wasabröd
Wasa offers wholegrain and protein crispbread options, among others. Compare the nutritional information for each one.
- Jumbo lists 1.5 g of sugars and 20 g of fibre per 100 g for Wasa Wholegrain 260 g.
- For Wasa Protein Wheat 200 g, Jumbo lists 2.7 g of sugars and 20 g of protein per 100 g. This option contains wheat gluten; the figures for these two products don’t apply to all Wasa options.
Jumbo
Jumbo sells its own crispbread alongside options from other brands.
- For Jumbo Wholegrain Crispbread 5 × 5, Jumbo lists 2.4 g of sugars, 10.9 g of fibre and 0.71 g of salt per 100 g.
- The ingredients in this option include wheat, rye and palm fat. Check other Jumbo options separately.
Albert Heijn
Albert Heijn offers its own crispbread options, including wholegrain, pumpkin seed and sesame varieties.
- The different options give you a useful starting point for comparing flours and ingredients.
- Use the nutritional information on the specific pack to compare sugars, fibre and salt.
Lidl
Lidl Netherlands has a product page for 250 g wholegrain crispbread.
- The product page identifies the option and pack size.
- Check sugars, fibre, salt and allergens on the label for that option.
Crispbread at Joybuy
These crispbread options are worth considering if you want to compare sugars and also take the grain used, fibre and salt into account. Check the current packaging before comparing nutritional values or ingredients across options.
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Bolletje Whole Grain crispbread, 265 g
An option to consider if you want to weigh up wholegrain alongside sugars and salt. The pack contains 265 g; check the label for precise nutritional values and allergen information.
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Wasa Wholegrain crispbread, 260 g
A wholegrain option to compare if you also want to assess the type of flour and salt content. The pack contains 260 g; check the nutritional information and allergens for this product.
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g'woon Wholemeal crispbread, 375 g
An option to consider if you want to compare the flours used and fibre alongside sugars. The pack contains 375 g; check the ingredients list to see which flours are used in this product.
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Wasa Rustic crispbread, 215 g
An option to compare with other crispbreads when weighing up sugars, salt and ingredients together. The pack contains 215 g; check the allergen information for this product too.
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Bolletje Light Golden Crisp crispbread, 240 g
Compare this option using the nutrition table, rather than assuming ‘Light’ indicates a sugar value or a ‘reduced sugars’ claim. The pack contains 240 g; check the flours and allergens too.
Frequently asked questions
Does a low sugar figure mean crispbread is ‘reduced in sugars’?
No. A low sugar figure on its own doesn’t support this comparative nutrition claim. The EU sets requirements for nutrition claims; use the nutrition table to compare products per 100 g and assess any claim separately.
What does ‘wholegrain’ mean for crispbread?
The term refers to the flour used, not to all the product’s nutritional values. According to the Netherlands Nutrition Centre, crackers may be called ‘wholegrain’ when they’re made from 100% wholegrain flour. You should also compare fibre and salt on the label.
Can I choose Wasa Wholegrain or Wasa Protein if I need to avoid gluten?
The Wasa Wholegrain and Wasa Protein Wheat options reviewed here aren’t suitable: the first contains rye and the second contains wheat and wheat gluten. Always check the latest allergen information for any other option.
How can I check whether crispbread contains iodised baker’s salt?
Don’t assume based on the product category or the name ‘crispbread’. Check the information for the specific option or ask the manufacturer which salt is used if iodine is important to your choice.