Who is this choice important for?

For anyone keeping an eye on sugar

You’re looking for crispbread to serve with savoury toppings and don’t want to judge it by a product name that sounds sweet or the sugar content per cracker alone. Compare the sugar per 100 g and check the ingredients.

For fans of rye and fibre

You want to compare fibre as well as sugar. Wasa lists 21 g of fibre per 100 g for Thin Rye Wholegrain and 20 g for Rustic. Rye contains gluten.

For hosts mindful of allergens

You’re taking the needs of your guests into account. Check the ingredients, allergens and any warnings about possible traces of other allergens on the specific pack.

What should you look for when choosing?

First, compare crispbreads that suit the toppings you’re planning to serve. Then use the nutrition information per 100 g to compare sugar, fibre and salt.

What to look forWhat to check when buyingWho it matters to
Sugar and ingredients Compare the sugar per 100 g in similar types of crispbread. Also read the ingredients list to check for things such as sugar, honey or dried fruit. If I want less sugar, I need to be able to compare packs without different serving sizes skewing the picture. For around 42% of consumers, comparing sugar is the top priority.
Savoury toppings Choose a flavour that works with your planned toppings, and check the nutrition information for spreads or dips separately. For drinks and nibbles, I’m mainly looking for a crunchy base that won’t clash with the toppings; for around 33% of consumers, this combination is the top priority.
Fibre and allergens Check fibre and salt per 100 g, and look at the grain, sesame and any allergen warnings on the pack. When I’m putting out crispbread for several people, I want to know whether the option I’ve chosen is suitable for them and how its fibre content compares with alternatives. This is the most important factor for around 25% of consumers.

Common mistakes

  • Looking only at sugar per cracker

    Crackers and stated serving sizes can vary in weight, so figures per cracker are less useful for making a direct comparison between packs.

    First, compare the nutrition information per 100 g. Then use the figure per cracker to check your own portion.

  • Assuming ‘no added sugar’ means ‘sugar-free’

    According to the Netherlands Nutrition Centre, a product with no added sugar can still contain sugar. Fruit-flavoured options are worth checking too: Ryvita lists 17.6 g of sugar per 100 g for Fruit Crunch on its UK product page.

    Read both the nutrition table and the ingredients list, and compare the specific option you’re planning to buy.

  • Assuming wholegrain is suitable for everyone

    Rye contains gluten, and some crispbread varieties contain sesame. Warnings about the possible presence of other allergens can vary from product to product.

    Check the full allergen information on the specific pack, especially if you’re making snacks for other people.

  • Assuming all crispbread contains iodised baker’s salt

    The Dutch Commodities Act decree and the agreement on baker’s salt do not guarantee the ingredients used in every individual crispbread product.

    If you want to know what type of salt a product contains, check the information on the pack.

Brands to consider

Wasa

Wasa has Dutch product pages for various rye crispbreads, including Thin Rye Wholegrain and Rustic.

  • Wasa lists 2.0 g of sugar and 21 g of fibre per 100 g for Thin Rye Wholegrain; Rustic contains 1.5 g of sugar and 20 g of fibre per 100 g.
  • Both are rye products. Thin Rye Wholegrain contains sesame; check the current pack for ingredients and allergen information.

Ryvita

Ryvita’s UK product pages show how much a rye variety and a fruit variety can differ, even within the same brand.

  • Ryvita lists 2.6 g of sugar per 100 g for Dark Rye and 17.6 g for Fruit Crunch.
  • These figures come from UK brand pages. If you’re buying in the Netherlands, check the label on the specific product.

Albert Heijn

Albert Heijn’s online crispbread range includes own-brand options and products from other brands.

  • The range includes different types you can compare by ingredients and nutritional value.
  • Albert Heijn notes that product information can change. Use the information for the specific product you’re buying.

Goud Gebakken bij ALDI

ALDI’s Goud Gebakken range includes wholegrain crispbread and a robust seed variety.

  • These product types offer a choice between a wholegrain option and a seed variety.
  • Compare sugar, salt and allergens on the pack of the option you choose.

Lidl

Lidl lists crispbread varieties with sunflower seeds and pumpkin seeds.

  • The listed varieties offer a choice of seed flavours for drinks and nibbles.
  • Check the nutrition information and allergens on each pack before judging a variety by its sugar content.

Crispbread on Joybuy

These rye or wholegrain crispbreads are worth considering as a base for drinks and nibbles. To make your choice, compare the sugar per 100 g and check the toppings and current packaging too.

Wasa Sourdough Rye crispbread, 235 g

Wasa Sourdough Rye crispbread, 235 g

A rye option to compare if you’re looking for a base to serve with savoury toppings.

The product name mentions sourdough, and the pack contains 235 g. Check the sugar, salt and allergens on the current pack.

View on Joybuy
Bolletje wholegrain crispbread, 265 g

Bolletje wholegrain crispbread, 265 g

A wholegrain option to compare with other types of crispbread for drinks and nibbles.

The pack contains 265 g. Check the nutrition information per 100 g and the allergens on the pack.

View on Joybuy
g'woon wholegrain crispbread, 375 g

g'woon wholegrain crispbread, 375 g

A wholegrain option to compare if you’re looking for crispbread to serve with a variety of toppings.

The pack contains 375 g. Check the current label for sugar per 100 g and allergen information.

View on Joybuy
Wasa High-Fiber crispbread, 300 g

Wasa High-Fiber crispbread, 300 g

An option to consider if you want to compare fibre as well as sugar.

The pack contains 300 g. The name High-Fiber is no substitute for checking the nutrition information and allergens on the current pack.

View on Joybuy
Wasa Wholegrain crispbread, 260 g

Wasa Wholegrain crispbread, 260 g

A wholegrain option to consider if you’re looking for a crunchy base for savoury toppings.

The pack contains 260 g. Compare sugar, fibre and salt per 100 g on the current label, and read the allergen information.

View on Joybuy

Frequently asked questions

How do I compare the sugar in crispbread?

Compare similar products per 100 g, not just per cracker. The Netherlands Nutrition Centre recommends this basis for comparison. Also check the ingredients list for things such as sugar, honey and dried fruit. The nutrition table also includes naturally occurring sugars.

Is rye crispbread suitable for someone who needs to avoid gluten?

No, rye contains gluten. Check the specific crispbread for other listed allergens and warnings about possible traces too, such as sesame in some varieties.

Does all Dutch crispbread contain iodised baker’s salt?

You can’t assume this is the case for every product. The Dutch Commodities Act decree on added micronutrients and the agreement on baker’s salt do not guarantee the ingredients in an individual crispbread product. Check the product packaging for details.

How can I keep crispbread crunchy until it’s time to serve?

Follow the storage instructions on the pack, and add moist toppings or dips just before serving. For Wasa Wholegrain, Jumbo advises storing it in a cool, dry place away from light.