What should you look for when choosing?
First, compare crispbreads that suit the toppings you’re planning to serve. Then use the nutrition information per 100 g to compare sugar, fibre and salt.
| What to look for | What to check when buying | Who it matters to |
| Sugar and ingredients |
Compare the sugar per 100 g in similar types of crispbread. Also read the ingredients list to check for things such as sugar, honey or dried fruit. |
If I want less sugar, I need to be able to compare packs without different serving sizes skewing the picture. For around 42% of consumers, comparing sugar is the top priority. |
| Savoury toppings |
Choose a flavour that works with your planned toppings, and check the nutrition information for spreads or dips separately. |
For drinks and nibbles, I’m mainly looking for a crunchy base that won’t clash with the toppings; for around 33% of consumers, this combination is the top priority. |
| Fibre and allergens |
Check fibre and salt per 100 g, and look at the grain, sesame and any allergen warnings on the pack. |
When I’m putting out crispbread for several people, I want to know whether the option I’ve chosen is suitable for them and how its fibre content compares with alternatives. This is the most important factor for around 25% of consumers. |
Crispbread on Joybuy
These rye or wholegrain crispbreads are worth considering as a base for drinks and nibbles. To make your choice, compare the sugar per 100 g and check the toppings and current packaging too.
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Wasa Sourdough Rye crispbread, 235 g
A rye option to compare if you’re looking for a base to serve with savoury toppings.
The product name mentions sourdough, and the pack contains 235 g. Check the sugar, salt and allergens on the current pack.
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Bolletje wholegrain crispbread, 265 g
A wholegrain option to compare with other types of crispbread for drinks and nibbles.
The pack contains 265 g. Check the nutrition information per 100 g and the allergens on the pack.
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g'woon wholegrain crispbread, 375 g
A wholegrain option to compare if you’re looking for crispbread to serve with a variety of toppings.
The pack contains 375 g. Check the current label for sugar per 100 g and allergen information.
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Wasa High-Fiber crispbread, 300 g
An option to consider if you want to compare fibre as well as sugar.
The pack contains 300 g. The name High-Fiber is no substitute for checking the nutrition information and allergens on the current pack.
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Wasa Wholegrain crispbread, 260 g
A wholegrain option to consider if you’re looking for a crunchy base for savoury toppings.
The pack contains 260 g. Compare sugar, fibre and salt per 100 g on the current label, and read the allergen information.
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Frequently asked questions
How do I compare the sugar in crispbread?
Compare similar products per 100 g, not just per cracker. The Netherlands Nutrition Centre recommends this basis for comparison. Also check the ingredients list for things such as sugar, honey and dried fruit. The nutrition table also includes naturally occurring sugars.
Is rye crispbread suitable for someone who needs to avoid gluten?
No, rye contains gluten. Check the specific crispbread for other listed allergens and warnings about possible traces too, such as sesame in some varieties.
Does all Dutch crispbread contain iodised baker’s salt?
You can’t assume this is the case for every product. The Dutch Commodities Act decree on added micronutrients and the agreement on baker’s salt do not guarantee the ingredients in an individual crispbread product. Check the product packaging for details.
How can I keep crispbread crunchy until it’s time to serve?
Follow the storage instructions on the pack, and add moist toppings or dips just before serving. For Wasa Wholegrain, Jumbo advises storing it in a cool, dry place away from light.