Host serving a range of toppings
You want to serve one type of crispbread with a variety of toppings and check whether the pack contains enough to share.
Who is this choice relevant to?
Family buying some for later, too
You eat crispbread more often than just on this evening. A larger pack is most practical if you can finish it after opening while it’s still crisp.
Shopper checking for allergens
You’re choosing for guests with specific dietary requirements. In that case, the ingredients and allergens in the exact variety matter more than a general claim on the front of the pack.
What should you look for when choosing?
First decide what role the crispbread will play alongside the toppings at your world food night. Then compare pack sizes and check the label on the variety you’ve chosen.
| What to consider | What to check | Who is it most relevant to? |
|---|---|---|
| A base to share | Check the net weight and consider whether the flavour and texture will work with your planned toppings. | If I’m putting out lots of different toppings, I want enough crispbread without having to open a different pack for every combination. Around 31% of consumers put a shareable base first. |
| Wholegrain and fibre | Read the ingredients and compare the nutrition information per 100 g for the varieties you’re considering. | I choose my crispbread mainly for the type of grain and the stated fibre content, not its colour. This is the top priority for around 31% of consumers. |
| Allergens and dietary requirements | Check the current packaging for ingredients, allergens and warnings about possible traces. | If a guest needs to avoid certain ingredients, I want to know whether this particular variety is suitable. This check comes first for around 23% of consumers. |
| Pack size and use after opening | Compare the net weight and current price per kilogram, and read the storage instructions. | If there’s crispbread left over, I want to be able to use it later rather than opening a large pack just for this evening. Around 15% of consumers consider this the most important factor. |
Common mistakes
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Assuming all crispbread contains iodine from baker’s salt
According to the Voedingscentrum, using baker’s salt in bread is not compulsory. So you can’t assume a product contains iodine based on its category alone.
If baker’s salt matters to your choice, read the ingredients on the crispbread you’re considering.
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Assuming ‘gluten-free’ means ‘free from all allergens’
The Wasa sesame variety listed by Jumbo as gluten- and lactose-free contains sesame; it may also contain milk, mustard and soya.
Check the allergen information on the current packaging for each guest, and keep a suitable alternative separate when serving.
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Choosing a large pack based on the size of the box
The appearance of a pack doesn’t tell you how much crispbread it contains or how much you’ll have left after the evening.
Compare the net weight and current price per kilogram, and choose an amount that suits how much you expect to use.
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Not checking the grains in a high-protein variety
According to Jumbo’s product information, Wasa Protein Wheat contains, among other things, wheat flour and wheat gluten.
If you have dietary requirements, always read the ingredients and allergen information for the specific variety.
Brands and retailers to compare
These brands and retailers give you a starting point for comparing product types and labels; features vary from one variety to another.
Wasabröd (Wasa)
Jumbo lists Wasa varieties made with different grains, with different textures and dietary claims.
- You can search the range for a variety that suits your needs.
- Always check the individual label: Wasa Protein Wheat contains wheat and wheat gluten, while the gluten- and lactose-free sesame variety contains sesame.
Albert Heijn
Albert Heijn lists its own-brand wholegrain crispbread, as well as an organic wholegrain variety.
- These varieties give you own-brand options to compare with other wholegrain products.
- Before eating, check the packaging for the current ingredients, nutrition information and allergens, as Albert Heijn itself advises.
Jumbo
Jumbo lists its own-brand wholegrain crispbread in a 375 g pack, as well as several Wasa varieties.
- The stated weight makes it easy to compare packs for a sharing table.
- Check the current packaging and product information for the variety you’re actually choosing.
Lidl
Lidl Netherlands lists 264 g packs of crispbread with sunflower seeds or pumpkin seeds.
- A seeded variety is an option if you want to pair that flavour with your toppings.
- These are in-store products, so check the packaging and allergen information in store.
Crispbread at Joybuy
These products come in a range of pack sizes, whether you’re setting out toppings or want some for after the evening. Don’t choose on weight alone: the variety you want and its label matter too.
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g'woon wholegrain crispbread 375 g
An option if you’re looking for a larger pack to serve with a variety of toppings.
Pack size: 375 g. If you have allergies, check the current packaging.
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Wasa Lightweight crispbread 300 g
An option if you want one pack to serve with both sweet and savoury toppings; decide for yourself whether the flavour suits your table.
Pack size: 300 g. Read the label if allergens are a concern.
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Wasa Wholegrain crispbread 260 g
A wholegrain option if you don’t need a 300 g pack or larger for the toppings you’ve planned.
Pack size: 260 g. Choose the number of packs to suit your guests, and check the current label.
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Wasa Rustic crispbread 215 g
A smaller pack to consider if you’re looking for crispbread to serve with toppings.
Pack size: 215 g. Check whether it’s enough for the number of people eating, and read the label if you have allergies.
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Wasa High-Fiber crispbread 300 g
An option to compare with other packs if the stated fibre content is important to your choice.
Pack size: 300 g. Compare the nutrition information per 100 g, and check the ingredients and allergens on the packaging.
Frequently asked questions
Does crispbread in the Netherlands always contain iodine from baker’s salt?
No, don’t assume it does. The Voedingscentrum says baker’s salt isn’t compulsory in bread, so check the ingredients of the specific crispbread product.
Which crispbread flavour goes with a range of toppings?
Start with a variety whose flavour and texture you think will work with several toppings. Choose a seeded or sesame variety specifically for that combination, and remember to check the product’s allergens too.
Is gluten-free crispbread suitable for everyone with an allergy?
No. The Wasa sesame variety listed by Jumbo as gluten- and lactose-free contains sesame and may contain milk, mustard and soya. Check the allergen information on the current packaging for each guest.