Who is this choice relevant for?

Guests who want a wholegrain base

You’re looking for crispbread to serve with a range of savoury toppings and prefer wholegrain cereals throughout. According to the Netherlands Nutrition Centre, wholegrain cereal products contain more fibre and other nutrients than comparable products made with white flour.

Hosts catering for fussy eaters

You want guests to be able to choose between a pronounced grain flavour and a possible middle ground made with both wholemeal flour and white flour. For a blended product, check the actual proportion of wholemeal flour rather than judging by its colour.

Label readers keeping an eye on salt or allergens

You’re looking beyond the ‘wholegrain’ label. Product information from Albert Heijn, Jumbo and Bolletje shows that salt levels and allergens vary between products, so check the information on the exact pack you plan to serve.

What should you look for when choosing?

Start by deciding whether fully wholegrain ingredients are the priority, or whether a blend of grains would better suit the tastes of your guests. Then compare the remaining options by their nutritional information and serving format.

Fully wholegrain crispbread

Best when: You specifically want a fully wholegrain base for your toppings.

Consider: Rye varieties in particular can have a pronounced flavour; compare the salt content and allergens of each product too.

Wholemeal flour and white flour

Best when: You want to try a blended base for guests who may find fully wholegrain crispbread too strong in flavour.

Consider: A blend isn’t fully wholegrain, and its flavour will depend on the specific recipe.

What to consider What to check when buying Who it matters to
Wholegrain and fibre Read the ingredients and compare fibre per 100 g. Don’t treat a blend as fully wholegrain. I want to choose a fully wholegrain base for all kinds of savoury toppings, even if it has a more robust flavour. This is the priority for around 36% of consumers.
Milder grain base For a blend, check which types of flour are listed and in what proportions; colour alone won’t tell you enough. My guests are fussy, so I want to consider another grain base alongside a strongly flavoured rye option. Around 29% of consumers put this taste consideration first.
Salt and allergens Compare salt per 100 g and read the allergen information on the pack you’ve chosen. When serving a variety of guests and savoury toppings, I want to know which ingredients need attention. This check is a priority for around 21% of consumers.
Serving with toppings Consider the shape, portion size and recipe; serve toppings separately if you like. I want to make bites that guests can top themselves easily, without the base overpowering their chosen topping. This is the first consideration for around 14% of consumers.

Common mistakes

  • Assuming dark crispbread is fully wholegrain

    A cracker made with both white flour and wholemeal flour can be dark without being fully wholegrain. The Netherlands Nutrition Centre distinguishes between crackers made entirely with wholegrain ingredients and those made with a blend when it comes to using the ‘wholegrain’ label.

    Read the product description and ingredients list; if it’s a blend, look for the stated proportion of wholemeal flour.

  • Comparing fibre but overlooking salt

    ‘Wholegrain’ doesn’t mean the salt content is the same. Albert Heijn lists 1,2 g salt per 100 g for Wasa Wholegrain; Jumbo lists 0,71 g per 100 g for Jumbo Wholegrain Crispbread.

    Compare salt on the same 100 g basis, and consider the toppings and dips you’ll serve with it too.

  • Relying on a brand name for allergen information

    Ingredients and warnings about possible traces vary between products. For example, Jumbo lists rye and possible traces of milk and sesame, among other things, for Wasa Wholegrain; Bolletje lists cereals containing gluten and sesame, among other things, for its Wholegrain Crispbread.

    If someone has a relevant allergy, check the current allergen information on each individual pack.

  • Assuming all crispbread contains iodised salt

    The fact that a product is crispbread doesn’t tell you which type of salt was used in that particular product.

    If you want to know about a specific pack, check the product information or ask the manufacturer.

Brands and own-label products compared

Wasa

Wasa Wholegrain is an example of crispbread made with wholegrain rye.

  • Albert Heijn lists wholemeal rye flour, yeast and salt as ingredients in Wasa Wholegrain, along with 20 g fibre per 100 g.
  • According to Albert Heijn’s product information, this variety contains 1,2 g salt per 100 g. Jumbo also lists possible allergens; check the pack you choose.

Bolletje

Bolletje describes its Wholegrain Crispbread as being made with wholegrain cereals and sesame.

  • Bolletje’s product description lists wholemeal wheat and rye in this variety.
  • According to Bolletje, this variety contains cereals with gluten and sesame; check the allergen information on each pack.

Jumbo

Jumbo Wholegrain Crispbread is an own-label variety made with wholemeal wheat and rye.

  • Jumbo lists 10,9 g fibre and 0,71 g salt per 100 g for this variety, so you can compare the figures like for like with other products.
  • The ingredients include wheat and rye; if you have allergies, check the other information on the pack too.

Fjord

Jumbo lists Fjord Wholegrain Rye as a rye variety in a 250 g pack.

  • The product name makes this a relevant option if you’re specifically looking for wholegrain rye crispbread.
  • Before choosing, compare the ingredients, salt, fibre and allergens using the information on the pack.

Lidl

Lidl Netherlands lists a 250 g wholegrain crispbread as an own-label product.

  • It’s an option to compare with other wholegrain varieties when you’re shopping.
  • Check the ingredients, nutritional information and allergens on the pack before comparing.

Crispbread and crackers to consider

These products offer different grain bases to consider for a table of toppings: wholegrain varieties, as well as crackers where you can check the proportions of wholemeal and white flour. The product name alone won’t tell you whether the flavour will be mild enough for your guests.

Bolletje Light Whole Grain Crackers, 190 g pack

Bolletje Light Whole Grain Crackers, 190 g

An option to consider if you’re looking for a wholegrain base to serve with a range of toppings. The pack contains 190 g; if you’re serving guests with allergies, check the current ingredients and allergen information.

View at Joybuy
Wasa Lightweight Crackers, 300 g pack

Wasa Lightweight Crackers, 300 g

An option to consider if you want a rye base for your topping table. The pack contains 300 g; check the flavour description and allergen information for this specific variety rather than relying on details of other Wasa products.

View at Joybuy
g'woon Wholemeal Crispbread, 375 g pack

g'woon Wholemeal Crispbread, 375 g

An option to consider if you’re looking for a cracker made with both wholegrain ingredients and white flour. The pack contains 375 g; check the current flour proportions before choosing this variety as a blended base.

View at Joybuy
Wasa Sourdough Rye Crackers, 235 g pack

Wasa Sourdough Rye Crackers, 235 g

This rye cracker is a good fit if you’re looking for a strongly flavoured grain base. The pack contains 235 g; if your guests are fussy, don’t assume it will have a mild flavour.

View at Joybuy
Wasa High-Fiber Crackers, 300 g pack

Wasa High-Fiber Crackers, 300 g

A cracker to compare if grain composition and fibre content matter to you. The pack contains 300 g; check the ingredients and allergen information before serving it to guests too.

View at Joybuy

Frequently asked questions

Is fully wholegrain crispbread the right choice for every guest?

No, your guests’ tastes matter too. The Netherlands Nutrition Centre points out that wholegrain cereal products contain more fibre and other nutrients than white varieties. For guests who prefer a different grain flavour, you could also consider a product made with both wholemeal and white flour.

How can I tell whether a cracker is fully wholegrain?

Read the product description and ingredients list, rather than judging by colour alone. According to the Netherlands Nutrition Centre, crackers can be labelled ‘wholegrain’ when all the cereal ingredients used are wholegrain; for a blend, you’ll need to assess the proportion of wholemeal flour separately.

Does Dutch crispbread always contain iodised baker’s salt?

No, don’t assume that for any individual product. To find out what type of salt has been used in a specific crispbread, check the product information or ask the manufacturer.

How should I compare the salt in crispbread for a topping table?

Compare the salt content per 100 g so differences in pack and portion sizes don’t skew the comparison. When putting your table together, also bear in mind the salt in the toppings, spreads and dips.

What should I look for if a guest has a gluten or sesame allergy?

Read the allergen information on the exact pack you’re going to serve. The Netherlands Nutrition Centre stresses the importance of checking labels when you have a food allergy. Products containing rye, wheat or sesame, as well as any ‘may contain’ warnings, each need to be checked individually.