Who is this relevant to?

Organisers of small meetings

You know how many people are expected and want to put out enough pieces without having lots left over. The packs of 4 × 4 and 5 × 5 pieces listed by Jumbo give you a helpful starting point.

Organisers catering for different dietary preferences

You want to offer a choice, such as wholegrain crispbread and a variety with seeds, without opening more packs than necessary. Check the ingredients and allergens on the current packaging of each variety you choose.

Organisers who need to check product information

If someone asks about ingredients, allergens or iodine, you’ll need information about the specific product. Don’t assume that a characteristic applies to crispbread as a whole.

What should you look for when choosing?

For a small work meeting, first decide how many pieces you want to serve. Then choose how many varieties to open and check their labels.

What to consider What to check when buying Who should pay particular attention?
Quantity and leftovers Compare the number of pieces with expected attendance and allow for a possible spare. If I’m buying for a small group whose numbers are predictable, I don’t want to be left with lots of crispbread afterwards. Getting the quantity right is the top priority for around 42% of consumers.
Ingredients and allergens Read the current label for each variety; check whether baker’s salt is listed if iodine is relevant. When attendees have different dietary requirements, I want to know what’s in each variety before serving it. For around 33% of consumers, checking the product is the first priority.
Flavour and type Choose between a plain variety and one with a more distinctive flavour, such as a seeded variety, without opening more packs than needed. If I don’t know which flavours my colleagues will prefer, I want to offer some variety without having lots left over. Flavour and type matter most to around 25% of consumers.

Common mistakes

  • Using ‘half a loaf’ as a standard measure for crispbread

    That description doesn’t tell you how many pieces you can serve. Jumbo lists crispbread packs containing, among other options, 4 × 4 and 5 × 5 pieces.

    Plan based on the number of attendees, how many pieces you want to serve per person and the number of pieces in each pack.

  • Assuming one variety will suit everyone

    A name such as ‘wholegrain’ or a description mentioning seeds doesn’t tell you which ingredients and allergens matter to each attendee. Product information can also change.

    Where necessary, ask about dietary requirements in advance and read the labels on the packs you’ll actually be serving.

  • Assuming all crispbread contains iodine

    The Netherlands Nutrition Centre says that baking with baker’s salt isn’t compulsory. So a general assumption about crispbread won’t tell you what’s in the pack you’re buying.

    If someone has a specific question about iodine, check the ingredients list for the particular product.

Brands to consider

Wasa

For anyone looking to choose between different types of crispbread. Jumbo lists several Wasa varieties in its range.

  • The listed varieties offer a choice of types and flavours.
  • Check the number of pieces, ingredients and allergens on each pack. The brand name alone won’t tell you whether a variety is suitable for everyone.

Jumbo

The own-label range includes crispbread packs containing 4 × 4 and 5 × 5 pieces.

  • A listed piece count can help you plan for a small gathering.
  • Check the current label and packaging of the variety you choose.

Bolletje

Another brand to consider if you’re looking at wholegrain crispbread; Jumbo lists a Bolletje pack containing 4 × 4 pieces.

  • The listed pack size makes it easy to compare piece counts.
  • For ingredients, allergens and nutritional information, read the current packaging of the specific variety.

Crispbread for a small work meeting at Joybuy

These products include crispbread in different pack sizes and varieties, as well as a filled snack. For your meeting, compare the number of pieces in each pack, then decide how many varieties you need.

Wasa Thin Crisp Rosemary & Salt, 190 g

Wasa Thin Crisp Rosemary & Salt 190 g

A rosemary and salt variety if you’d like to offer a different flavour alongside a plain option.

Check the current number of pieces and the label before planning portions and catering for attendees’ dietary requirements.

View at Joybuy
Wasa Cheese Sandwich, 3 × 31 g

Wasa Cheese Sandwich 3 × 31 g

A filled crispbread snack for a meeting where you want to put out individual portions, rather than a plain base for toppings.

The pack lists 3 × 31 g. Check the ingredients and allergens on the current packaging.

View at Joybuy
Bolletje wholegrain crispbread, 265 g

Bolletje wholegrain crispbread 265 g

A wholegrain variety to consider if you want to serve crispbread as a base for toppings.

The pack weighs 265 g; check the total number of pieces before working out how many to serve per attendee.

View at Joybuy
g'woon wholegrain crispbread, 125 g

g'woon wholegrain crispbread 125 g

A 125 g pack to compare when you’re buying for a small group.

If you’re planning portions per attendee, check the number of pieces in the pack and read the label for ingredients and allergens.

View at Joybuy
Wasa Thin Crisp Sesame, 190 g

Wasa Thin Crisp Sesame 190 g

A sesame variety if you’d like to offer a different flavour alongside a plain option.

The pack weighs 190 g. Check the number of pieces and the current label, especially if an attendee needs to avoid sesame.

View at Joybuy

Frequently asked questions

What should I look for when searching for ‘half a loaf’ of crispbread?

Look at the number of pieces and the pack weight, rather than relying on that search term alone. For example, Jumbo lists crispbread packs containing 4 × 4 and 5 × 5 pieces; compare those quantities with what you want to serve at your work meeting.

Should I choose one pack or several varieties?

One variety means fewer packs to open if you know what people prefer. Consider a second variety if you want to offer more choice, but count how many pieces you’ll be putting out in total first.

Does crispbread always contain iodine from baker’s salt?

No, you can’t assume that of every product. The Netherlands Nutrition Centre says that baking with baker’s salt isn’t compulsory. If iodine is relevant, check the ingredients list for the specific crispbread.

When should I check ingredients and allergens?

Read the current packaging before serving, especially if attendees need to avoid an ingredient. Albert Heijn warns that online information about ingredients, nutritional values and allergens can change.