The shopper looking for wholegrain and fibre
You’re looking for crispbread as a regular breakfast or lunch staple and want to check the label to see which grains it contains and how much fibre it provides.
Who is this choice important for?
A household with a fussy eater
You want to find out whether they like the taste and texture before buying several packs of the same type.
The shopper who needs to check allergens
Before buying, you need to check whether the ingredients and allergen information for this exact variety are suitable for the dietary restriction in your household.
What should you look for when choosing?
First, decide whether wholegrain cereals, taste or allergens will guide your choice. Then compare how much you want to buy.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholegrain and fibre | Read the ingredients and compare fibre per 100 g, not just the product name. | If I mainly want to use crispbread as a wholegrain staple, I need to be able to see which grains it contains. Around 33% of consumers prioritise wholegrain and fibre. |
| Taste and texture | Choose a suitable pack size for your first try; a description of the flavour can’t predict your personal preference. | If someone is a fussy eater, I want to know they’ll actually eat the crispbread first. For around 25% of consumers, whether it’s well received comes first. |
| Allergens | Check both the ingredients and the ‘contains’ and ‘may contain’ statements on the current pack. | If someone in my household needs to avoid certain allergens, the label determines whether this pack is suitable. This check is the top priority for around 25% of consumers. |
| Pack size and availability | Compare the net weight and number of pieces for the exact variety you want to buy. | For a first try, I don’t want to buy more than is likely to be eaten. Around 17% of consumers put this practical consideration first. |
Common mistakes
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Assuming golden-brown means wholegrain
Jumbo lists Wholegrain Crispbread and Golden Brown Crispbread as separate products. The colour or name doesn’t tell you how much fibre the variety you choose contains.
Read the ingredients and compare the fibre per 100 g on the pack.
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Assuming wholegrain means gluten-free
Wholegrain crispbread can contain gluten-containing cereals. For Wasa Wholegrain, Jumbo lists rye as an ingredient and gluten-containing cereals as an allergen.
If you have a relevant dietary restriction, check the full allergen information for the exact variety.
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Assuming every pack contains iodine
The fact that iodine compounds may be present in bakery products through baker’s salt under certain conditions doesn’t mean that every crispbread contains this salt.
If the presence of baker’s salt matters to your choice, check the ingredients on the pack.
Brands and supermarket own-label options
Wasa
Wasa Wholegrain 260 g is a specific example you can use to check the ingredients and nutritional information for wholegrain rye crispbread.
- For this variety, Jumbo lists wholegrain rye flour as an ingredient and 20 g of fibre per 100 g.
- This variety contains rye and gluten; a description of its mild flavour doesn’t guarantee that everyone will like it.
Jumbo
The Jumbo range lists separate crispbread varieties called Wholegrain and Golden Brown.
- The different varieties give you a starting point for comparing product names and pack sizes.
- Check the ingredients, nutritional information and allergens for each specific variety separately.
Goud Gebakken
ALDI lists Goud Gebakken Wholegrain Crispbread in a pack of 25 pieces weighing 375 g.
- The number of pieces and net weight show you how much you’ll be buying for your first try.
- Check the pack label for the ingredients, nutritional information and allergens in this variety.
Albert Heijn
Albert Heijn lists its own variety under the name AH Wholegrain Crispbread.
- The separate product listing helps you identify the wholegrain variety.
- Albert Heijn notes that ingredients, nutritional values and allergens can change, so check the packaging.
Crispbread and crackers at Joybuy
These products come in different pack sizes for anyone wanting to try crispbread or crackers on their first shop. Compare the exact product type and label before choosing a variety.
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Wasa Wholegrain crispbread 260 g
An option if you’d like to try a clearly labelled wholegrain rye variety. For Wasa Wholegrain 260 g, Jumbo lists wholegrain rye flour and 20 g of fibre per 100 g; the product contains rye and gluten.
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Wasa High-Fiber Crackers 300 g
An alternative cracker option if you’d like to compare a different mix of grains as well as crispbread. Joybuy lists ingredients including rye flour, wheat flour, oat flakes and sesame seeds for this variety; if you have allergies, check the current pack.
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Bolletje wholegrain crispbread 265 g
A 265 g pack of wholegrain crispbread to compare with other options on your first shop. Check the ingredients and nutritional information on the pack if you’d like to compare the types of grains and fibre with other varieties.
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g'woon wholegrain crispbread 375 g
A wholegrain option to consider if you’re looking for a 375 g pack. If you’re not sure whether the flavour will go down well, think about whether you want to try this amount first and check the ingredient proportions on the packaging.
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Wasa Lightweight Crackers 300 g
A 300 g pack of crackers to compare with crispbread. If you’re choosing based on wholegrain content and fibre, compare the ingredients and fibre per 100 g on the current label.
Frequently asked questions
Is golden-brown crispbread the same as wholegrain?
No, the names aren’t interchangeable. Jumbo lists Golden Brown Crispbread and Wholegrain Crispbread as separate products; read the ingredients and compare the fibre per 100 g on the pack you’re considering.
What should I look for if someone in my household needs to avoid allergens?
Check the ingredients and allergen information for the exact variety you’ve chosen, even if it’s labelled wholegrain. For example, Jumbo lists rye and gluten for Wasa Wholegrain; other varieties may contain different allergens.
Does Dutch crispbread always contain iodine?
No, this isn’t guaranteed by the Dutch rules on baker’s salt. According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may be present in bread, bread substitutes and other bakery products only through baker’s salt, at a maximum of 65 mg of iodine per kg of salt. The Commodities Act Decree was in force when checked on 6 October 2026 and had been in effect since 14 November 2014; the regulation doesn’t confirm that every individual pack contains iodised baker’s salt. Check the label to find out.
How should I store an opened pack of crispbread?
Seal the pack well and keep it in a dry kitchen cupboard. The Netherlands Nutrition Centre recommends keeping opened crispbread for one month; don’t eat it if you notice mould or a musty smell.