Who is this choice relevant to?

Breakfast eaters who consciously choose wholegrain

You want to be able to tell from the ingredients which grains have been used, and compare the nutritional information, including fibre and salt per 100 g.

Families with fussy eaters

You’re looking for crispbread the whole family will enjoy at breakfast, without mistaking a blend of grains for a fully wholegrain option.

People who need to check labels carefully

Gluten, sesame or the presence of baker’s salt may influence your choice. In that case, the ingredients and allergen information on the packaging matter more than the colour or brand name.

What should you look for when choosing?

First decide whether a fully wholegrain base or a flavour that everyone at the table enjoys matters more. Then check the ingredients and any allergens in the specific product.

What to consider What to look for Who it matters to
Wholegrain and fibre Check the wholegrain claim and compare the fibre per 100 g on the current packaging. According to the Netherlands Food and Consumer Product Safety Authority, a product can only be called wholegrain if its grain ingredient consists entirely of wholemeal flour. If the grain base determines my breakfast choice, I want to know what’s actually in the crispbread. Wholegrain and fibre are the top priorities for around 45% of consumers.
Flavour and texture Check which grains and flours have been used; for a blend, look at the stated proportions. A product containing both flour and wholemeal flour is not fully wholegrain. Not everyone in my family enjoys the same hearty option at breakfast, so I want to be able to choose based on flavour too. This is the main consideration for around 33% of consumers.
Diet and labelling Check the allergen information for gluten and sesame. Separately, check whether baker’s salt or iodised salt is listed in the ingredients if iodine is relevant to your choice. If I need to avoid an ingredient or am looking for baker’s salt, I can’t rely on the product category alone. For around 22% of consumers, checking the label is the first concern.

Common mistakes

  • Assuming a brown colour means it’s wholegrain

    Colour doesn’t tell you whether the grain ingredient consists entirely of wholemeal flour. The Netherlands Food and Consumer Product Safety Authority bases the wholegrain claim on the grain base, not the product’s appearance.

    Read the product description and ingredients. If it contains both flour and wholemeal flour, compare the stated quantities before choosing it as a blend.

  • Assuming it contains iodine from baker’s salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So eating crispbread doesn’t necessarily mean you’re getting baker’s salt.

    Check the ingredients for baker’s salt or iodised salt if this is important to your purchase.

  • Assuming ordinary wholegrain crispbread is gluten-free

    Wheat and rye contain gluten, according to the Netherlands Nutrition Centre. A wholegrain claim says nothing about whether a product is suitable for a gluten-free diet.

    If you follow a strict gluten-free diet, check for an explicit gluten-free claim and read the allergen information on the current packaging.

  • Relying only on an old product page

    Ingredients, nutritional values and allergen information can change. Albert Heijn itself points this out in its product information.

    Use online information to compare products, but also read the packaging of the product you actually buy.

Brands to consider

Wasa

Wasa Wholegrain is a rye-based option for anyone specifically looking for wholegrain crispbread.

  • Wasa lists wholemeal rye flour as an ingredient in Wasa Wholegrain.
  • Rye contains gluten. Whether the rye option suits everyone’s taste is a separate consideration.

Bolletje

Bolletje Wholegrain Crispbread is made with wholegrain wheat and rye.

  • Bolletje says its Wholegrain Crispbread is made with entirely wholegrain cereals.
  • The product information lists cereals containing gluten and sesame; check the packaging if either of these allergens is relevant to you.

Albert Heijn

AH Wholegrain Crispbread is an own-brand option made with wholegrain wheat and rye.

  • The product information lists 12 g of fibre and 0.7 g of salt per 100 g.
  • Albert Heijn warns that ingredients, nutritional values and allergen information may change; check the current packaging.

Jumbo

Jumbo Wholegrain Crispbread is an own-brand option for anyone comparing a wholegrain wheat and rye base.

  • Jumbo lists 10.9 g of fibre and 0.71 g of salt per 100 g for this option.
  • If you have an allergy, check the current ingredients and allergen information for this product.

Lidl

Lidl offers a 250 g wholegrain crispbread option for in-store purchase.

  • The product description and pack size give you a starting point for comparison.
  • In store, check the ingredients, nutritional information and allergens on the packaging before choosing.

Crispbread and crackers at Joybuy

These products are mainly worth considering for a wholegrain breakfast; the Wasa Lightweight option is described as crackers. For the g'woon option, check the grain proportions on the packaging before choosing it as a blend.

Wasa Wholegrain Crispbread, 260 g

Wasa Wholegrain Crispbread – 260 g

An option to consider if you’re looking for wholegrain crispbread for breakfast.

Compare the fibre per 100 g on the packaging and check the allergen information if rye, milk or sesame is relevant to you.

View at Joybuy
Wasa Lightweight Crackers, 300 g

Wasa Lightweight Crackers – 300 g

If you’re looking for a lighter cracker texture for breakfast, first check whether this option matches the crispbread you have in mind.

Check the fibre per 100 g and the allergen information on the packaging.

View at Joybuy
Bolletje Whole Grain Crispbread, 265 g

Bolletje Whole Grain Crispbread – 265 g

An option to compare when a wholegrain base is your priority for Sunday breakfast.

Bolletje lists wheat and rye in its wholegrain crispbread; also check the current packaging for sesame and other allergens.

View at Joybuy
g'woon Wholemeal Crispbread, 375 g

g'woon Wholemeal Crispbread – 375 g

For this option, the ingredients list is key if you’re specifically looking for a combination of wholemeal flour and flour.

Check the grain proportions on the current packaging before choosing it as a blend; don’t rely on the name Wholemeal alone.

View at Joybuy
Wasa Rustic Crispbread, 215 g

Wasa Rustic Crispbread – 215 g

Consider this rye option if you don’t mind a less mild flavour at breakfast.

To compare fibre, check the nutritional information per 100 g and read the allergen information on the packaging.

View at Joybuy

Frequently asked questions

Does crispbread in the Netherlands always contain iodine from baker’s salt?

No. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. If this is relevant to your choice, check the ingredients for baker’s salt or iodised salt.

Is brown crispbread automatically wholegrain?

No, colour doesn’t determine that. According to the Netherlands Food and Consumer Product Safety Authority, a product can only be labelled wholegrain if its grain ingredient consists entirely of wholemeal flour. If it’s a blend of flour and wholemeal flour, check the ingredients and stated quantities.

Is crispbread made with rye or wheat gluten-free?

No, rye and wheat contain gluten, according to the Netherlands Nutrition Centre. If you need a gluten-free product, check for an explicit gluten-free claim and read the allergen information on the packaging.

How do you keep crispbread crunchy after opening?

Store it in a dry place and seal the packaging or storage tin tightly. Albert Heijn and Jumbo both recommend storing their crispbread in a dry place and keeping it sealed well.