Who is this choice relevant to?

Households looking to choose wholegrain more often

You want to replace a white or mixed-grain option at breakfast or lunch with crispbread labelled wholegrain. According to the Voedingscentrum, this label on crackers refers to the type of flour used.

Households with a fussy eater

Flavour and thickness can make all the difference to whether crispbread gets eaten at home. Wasa describes Lightweight as extra thin and mild; check the listed milk ingredients for this variety too.

Anyone comparing options for a week’s supply

You check the pack weight, ingredients and nutritional information before buying several packs. Compare fibre and salt per 100 g, and check that the allergens are suitable for your household.

What should you look for when choosing?

First, decide what matters most for this week’s shop: a clearly wholegrain option, a flavour that goes down well at home or a practical amount to stock up on. A higher fibre figure won’t answer all those questions.

What to consider What to check when buying Who it matters to
Wholegrain and fibre Look for the wholegrain label and compare fibre per 100 g. According to the Voedingscentrum, the flour in crackers carrying this label is made entirely from wholegrain flour. If I want to replace white grain products, I want to be able to see which flour has been used. For around 45% of consumers, this choice of wholegrain and fibre matters most.
Flavour and texture See whether an option is described as thin or mild, and check the ingredients and allergens. A strong flavour can mean a pack gets left uneaten at home, so I’m looking for something the fussy eater will try. For around 33% of consumers, acceptance comes first.
Weekly supply and labelling Compare pack weight and price per kilo, as well as salt per 100 g and the allergens. Follow the storage instructions after opening. I want to be able to buy enough for the week without choosing a pack that doesn’t suit the people eating it at home. For around 22% of consumers, having a practical supply is the main priority.

Common mistakes

  • Mistaking a mix of grains for entirely wholegrain

    A brown colour or a name listing several grains doesn’t tell you whether all the flour is wholegrain. According to the Voedingscentrum, this distinction is what determines whether crackers can be labelled wholegrain.

    If you’re specifically looking for crispbread made entirely from wholegrain flour, read both the product name and the ingredients list.

  • Looking only at the fibre content

    The fibre figure won’t tell you whether the flavour will go down well at home or which allergens are present. Wasa lists milk ingredients in Lightweight and sesame in High-Fiber.

    First check the current allergen information, then choose a flavour and texture that suit your household.

  • Judging a week’s supply by pack size alone

    A larger pack isn’t automatically a practical choice if it doesn’t get eaten or is stored incorrectly after opening.

    Compare the pack weight and price per kilo, and follow the storage instructions on the pack. Jumbo recommends storing its wholegrain crispbread in a cool, dry place and resealing the pack securely after opening.

  • Assuming crispbread always contains iodised salt

    According to the Voedingscentrum, using baker’s salt in bread isn’t compulsory. A listing for salt alone won’t tell you whether iodised baker’s salt has been used in a particular crispbread.

    Check the ingredients on the pack to confirm, rather than assuming the product contains iodine based on its category.

Brands to consider

Wasa

Wasa has separate wholegrain, thin and seeded varieties. Compare the specific option rather than relying on the brand name alone.

  • Wasa lists 20 g of fibre per 100 g for Wholegrain and 26 g per 100 g for High-Fiber.
  • According to Wasa’s ingredients lists, Lightweight contains milk ingredients and High-Fiber contains sesame. Check the label for the variety you choose.

Bolletje

Bolletje Whole Grain Crispbread High-Fiber is an option to compare if you’re looking for a product made with wheat, rye and barley.

  • Jumbo lists 14 g of fibre per 100 g for this variety.
  • The listed grains and sesame make it important to check the allergen information.

Albert Heijn

AH Wholegrain Crispbread is a supermarket own-brand option for comparing wheat and rye flour in a wholegrain product.

  • Albert Heijn lists 12 g of fibre and 0.7 g of salt per 100 g.
  • Sesame is also listed in the ingredients. Check the current packaging if allergens are a concern.

Jumbo

Jumbo Wholegrain Crispbread is a supermarket own-brand option whose nutritional information per 100 g can be compared with other packs.

  • Jumbo lists 10,9 g of fibre and 0,71 g of salt per 100 g.
  • The product contains cereals containing gluten; check the current packaging for other allergens.

Crispbread on Joybuy

These packs let you compare a mild option, wholegrain choices and other grain combinations for the week. Check each product’s label: the name or packaging alone won’t tell you everything about the flours used or the allergens present.

Wasa Lightweight crackers, 300 g

Wasa Lightweight crackers, 300 g

An option to consider if you’re looking for thinner, milder crispbread for a fussy eater.

300 g pack. Check the ingredients, including milk ingredients, and the storage instructions on the label.

View on Joybuy
Wasa High-Fiber crackers, 300 g

Wasa High-Fiber crackers, 300 g

An option to compare if fibre and the grains used are your priorities.

300 g pack. Compare fibre per 100 g and check the label for sesame and other allergens.

View on Joybuy
Bolletje Whole Grain crispbread, 265 g

Bolletje Whole Grain crispbread, 265 g

A wholegrain option to compare with milder products if the choice of grains matters more than a particular texture.

265 g pack. Check the grains, fibre per 100 g and allergens on the packaging.

View on Joybuy
Wasa Wholegrain crispbread, 260 g

Wasa Wholegrain crispbread, 260 g

A wholegrain option to compare if you’re looking for a clearly labelled flour for your weekly supply.

260 g pack. To compare it with other varieties, check fibre and salt per 100 g and the allergen information.

View on Joybuy
g'woon Wholemeal crispbread, 375 g

g'woon Wholemeal crispbread, 375 g

A larger pack to consider if pack size matters for your weekly shop.

375 g pack. Read the ingredients to distinguish wholemeal flour from ordinary flour, and check the allergens before choosing a pack to stock up on.

View on Joybuy

Frequently asked questions

What does wholegrain mean on a pack of crispbread?

According to the Voedingscentrum, the flour in crackers labelled wholegrain is made entirely from wholegrain flour. This doesn’t tell you how much salt the product contains or which seeds and allergens it includes, so read the rest of the label for those details.

What can I choose if someone at home doesn’t like strongly flavoured crispbread?

A thin, milder option can be a stepping stone if flavour and texture are the deciding factors. Wasa describes Lightweight as extra thin and mild, but its ingredients also include milk, yoghurt powder and whey powder.

Does crispbread automatically contain iodised baker’s salt?

No, don’t assume that it does. According to the Voedingscentrum, using baker’s salt in bread isn’t compulsory. Check the ingredients of the crispbread you choose rather than trying to infer its iodine content from the word salt.

How should I store an opened pack of crispbread?

Follow the storage instructions for your chosen product and seal the pack securely after opening. Jumbo recommends storing its wholegrain crispbread in a cool, dry place and keeping the pack well sealed after opening.