Who is this choice relevant to?

Student with limited lunch storage

You take crispbread with you for lunch, but don’t want to buy a pack that will stay open for a long time. The weight, number of pieces and storage instructions can help you choose an amount that suits how much you use.

Lunch planner looking for wholegrains and fibre

You want to know which grains are used and how much fibre the product lists per 100 g. Albert Heijn states that Wasa Wholegrain contains 100% wholegrain rye and 20 g of fibre per 100 g; also consider how many pieces you usually have for lunch.

Shopper with a dietary or allergen restriction

The exact variant needs to suit your restriction. For example, Jumbo’s product information states that Wasa Gluten- & Lactosevrij Sesame & Sea Salt contains sesame and may contain milk, mustard and soya. So make sure you read the full allergen information.

What should you look for when choosing?

First decide which requirement limits your choice, such as an allergen, then compare the pack and nutritional information of the variants that meet your needs.

What to considerWhat to check before buyingWho it matters to
Quantity and storage Compare the net weight, number of pieces and storage advice after opening. If I only take crispbread with me occasionally, I want a pack I can finish while keeping the contents in good condition. Around 33% of consumers give this practical choice about how much to keep in stock their top priority.
Wholegrains and fibre Check which grains are used and compare the stated amount of fibre per 100 g. For a lunch with toppings, I want to know how much fibre the grains themselves provide. This is a priority for around 42% of consumers.
Diet, protein and allergens Check the exact variant, ingredients, allergen information and relevant nutritional values. If I need to avoid gluten or another allergen, or am choosing based on protein content, that requirement determines which variant is suitable. For around 25% of consumers, this is their top priority when buying.

Common mistakes

  • Assuming a large pack is the right amount to keep in stock

    A larger pack is no help if you rarely use it once opened or can’t seal it properly.

    Work out how many lunches you can get from it and follow the storage instructions on the pack. Joybuy’s product information for Wasa Wholegrain advises keeping the pack tightly closed after opening.

  • Thinking wholegrain, high-protein and gluten-free mean the same thing

    These labels refer to different qualities. For example, Albert Heijn lists the grain base and fibre content for Wasa Wholegrain, and the protein content per 100 g for Wasa Protein+.

    Start with the quality that matters for your lunch. Then compare the nutritional information and ingredients for each exact variant.

  • Relying only on the front of the pack for allergen information

    A gluten-free label doesn’t mean a product is free from sesame or other allergens. Jumbo lists sesame as an ingredient in Wasa Gluten- & Lactosevrij Sesame & Sea Salt.

    Check the allergen information for the exact variant every time you buy it, including any warnings about possible traces.

  • Assuming all crispbread is made with baker’s salt

    A product name doesn’t tell you whether baker’s salt has been used. The Voedingscentrum points out that even bread does not have to be baked with baker’s salt.

    If this ingredient matters to your choice, check the ingredients list of the crispbread you’re buying.

Relevant brands to compare

Wasa

Wasa offers variants with different grain bases and nutritional profiles.

  • Albert Heijn states that Wasa Wholegrain contains 100% wholegrain rye and 20 g of fibre per 100 g.
  • Variants aren’t interchangeable if you have dietary or allergen restrictions: according to Jumbo, Wasa Gluten- & Lactosevrij Sesame & Sea Salt contains sesame.

Bolletje

A brand to compare if you’re looking for a wholegrain crispbread option.

  • The wholegrain variant described uses wheat, rye and barley as its grain base.
  • If you have a dietary restriction, check the ingredients and allergens on the exact pack, including sesame.

Goud Gebakken

Under this own brand, ALDI lists wholegrain crispbread as well as a hearty seed variant.

  • ALDI lists the wholegrain variant as 25 pieces and 375 g, and the hearty variant as 265 g.
  • Check the ingredients, allergens and storage instructions on the pack for each variant.

Jumbo huismerk

Jumbo lists own-brand crispbread in several pack sizes.

  • The category page includes wholegrain crispbread in a pack of 5 × 5 pieces and 375 g, and a sunflower seed variant in a pack of 4 × 4 pieces and 265 g.
  • For ingredients and allergens, use the information for the exact variant, not just the category description.

Albert Heijn huismerk

Albert Heijn also lists an own-brand crispbread variant called Glutenvrij Vezelrijk (Gluten-free High-fibre).

  • This variant gives you a specific product name to include when comparing dietary suitability.
  • Check the ingredients, allergens and nutritional values on the label for that exact variant.

Crispbread and crackers on Joybuy

These products offer a range of pack weights to compare with your lunch routine. If you’re looking for a particular wholegrain or fibre content, or need to check for allergens, also compare the nutritional information and label for your chosen variant.

Wasa Wholegrain Crispbread, 260 g pack

Wasa Wholegrain Crispbread 260 g

An option to compare if you want wholegrain crispbread for several lunches.

Albert Heijn states that Wasa Wholegrain contains 100% wholegrain rye, around 20 pieces per 260 g pack and 20 g of fibre per 100 g. Check the allergen information if rye or other potential allergens are relevant to you.

View on Joybuy
g'woon Wholegrain Crispbreads, 125 g pack

g'woon Wholegrain Crispbreads 125 g

At 125 g, this is the lightest pack in this selection and could suit you if you want to carry a small amount of crispbread at a time.

Check the number of pieces and the ingredients on the pack before deciding whether this variant suits your lunches.

View on Joybuy
Bolletje Whole Grain Crispbread, 265 g pack

Bolletje Whole Grain Crispbread 265 g

A wholegrain crispbread option to compare if a 265 g pack suits the amount you keep for lunches.

Check the ingredients and allergens for the exact variant, particularly if gluten-containing grains or sesame are a concern for you.

View on Joybuy
Wasa Rustic Crispbread, 215 g pack

Wasa Rustic Crispbread 215 g

At 215 g, this Wasa pack is worth comparing with the 260 g variant if quantity is your main consideration.

Check the nutritional information, allergens and storage instructions for this Rustic variant separately.

View on Joybuy
Wasa High-Fiber Crackers, 300 g pack

Wasa High-Fiber Crackers 300 g

Consider these crackers if you can usually finish a 300 g pack and want to compare fibre content.

Base your comparison on the nutritional information per 100 g and check the allergens for this exact variant.

View on Joybuy

Frequently asked questions

Is ‘half loaf’ a standard size for crispbread?

Don’t use ‘half loaf’ as a measurement for crispbread. Dutch product listings from retailers including Jumbo, Albert Heijn and ALDI give the quantity in grams and sometimes in number of pieces; compare these details with how many lunches you can get from a pack.

How should I store crispbread after opening?

Follow the storage advice on the pack and seal it tightly after opening. Joybuy’s product information for Wasa Wholegrain advises keeping the pack tightly closed to maintain its crispness; check the instructions for any other variant.

Is wholegrain crispbread automatically the right choice for my lunch?

No. Wholegrain describes the grain base, but it doesn’t determine whether the pack, flavour or allergens suit you. The Voedingscentrum explains that a cracker can only be called ‘wholegrain’ if the flour used is entirely wholegrain; also compare the other label information for the variant.

Does all crispbread contain baker’s salt?

Don’t assume it does. According to the Voedingscentrum, using baker’s salt isn’t compulsory even in bread; check the ingredients list of the crispbread if its presence matters to your choice.

What should I look for if I need to avoid gluten or sesame?

Read the allergen information for the exact variant, even if the front of the pack says ‘gluten-free’. For example, according to Jumbo’s product information, Wasa Gluten- & Lactosevrij Sesame & Sea Salt contains sesame and may contain milk, mustard and soya.