Who is this choice relevant to?

Those looking for entirely wholemeal options

You’re looking for crispbread made entirely with wholemeal flour and don’t mind a firm rye bite. Check the wholemeal claim and ingredients of the variety you choose.

Those looking for a lighter cracker

Not everyone at the table likes the same firm bite. A cracker made with wholemeal flour and a lighter flour, such as rice flour, is one option to compare without leaving out the wholemeal element.

Families shopping for several days

You want a pack size that works for breakfast or lunch, and you’re also considering fibre, salt, allergens and storage advice. That way, you can compare varieties that may not all be served equally often.

What should you look for when choosing?

First, decide whether entirely wholemeal flour or a lighter product texture matters more to your household. Then compare the ingredients and nutritional information per 100 g. According to the Netherlands Nutrition Centre, this makes it easier to compare products sold in different pack sizes.

What to consider What to look for Who it matters to
Wholemeal flour and fibre Check for a wholemeal claim and look at the first ingredients; compare fibre per 100 g. I want wholemeal flour to be the main ingredient, even if the rye bite is firmer. For around 50% of consumers, choosing wholemeal is the top priority.
Flavour and texture See which types of flour have been combined and whether the product is described as a light or thin cracker. If a firm cracker isn’t to everyone’s taste, I look for a different texture without losing the wholemeal element. This texture choice comes first for around 30% of consumers.
Pack size and storage Compare the weight or number of pieces, and read how to store the product after opening. For several breakfasts and lunches, I want a pack we can use while keeping the crispbread crunchy. Around 20% of consumers give pack size and storage the highest priority.

Common mistakes

  • Assuming golden brown means wholemeal

    In Jumbo Golden Brown Crispbread, wheat flour is listed first in the ingredients. So the colour doesn’t tell you which flour forms the base.

    Look for a wholemeal claim and compare the ingredients and fibre per 100 g.

  • Looking only at the fibre claim

    A fibre claim doesn’t tell you which types of flour have been used or how much salt the product contains.

    Alongside the fibre content, check the ingredients list and salt per 100 g.

  • Skipping the label when trying a new flavour

    A variety with seeds may contain different allergens from a plain rye cracker. For its pumpkin seed variety we checked, Jumbo lists sesame among the ingredients, along with separate warnings about possible traces.

    If you have allergies, check both the ingredients and warnings on the pack you’re buying.

  • Leaving a large pack open after opening

    Crispbread can lose its crunch if it isn’t kept dry or is left open after opening.

    Choose a pack size that suits how often you eat it, and follow the storage advice on the packaging.

Brands compared

The flour base, texture and nutritional values can vary between varieties from the same brand. So compare specific products, not just brand names.

Wasa

Wasa offers wholemeal rye crispbread, as well as varieties made with different combinations of grains.

  • According to Wasa, the Wholemeal variety we checked contains only wholemeal rye flour as its grain ingredient and provides 20 g of fibre per 100 g.
  • Wasa High-Fiber has a different composition; check the allergen information on the packaging for this variety too.

Albert Heijn

The supermarket’s own brand offers several types of crispbread, including a wholemeal variety.

  • Albert Heijn lists both wholemeal wheat flour and wholemeal rye flour for AH Wholemeal Crispbread.
  • Don’t assume another AH crispbread has the same ingredients as this variety; check the exact pack.

Jumbo

Jumbo offers light crackers and golden-brown crispbread, among other options, with different flour bases to compare.

  • Jumbo lists wholemeal rye and wheat flour, as well as rice flour, for its High-Fibre Light Crackers.
  • By contrast, wheat flour is listed first in Jumbo Golden Brown Crispbread; its golden-brown colour isn’t a wholemeal claim.

ALDI / Goud Gebakken

Goud Gebakken offers wholemeal crispbread, as well as a robust variety with seeds.

  • For the wholemeal crispbread we checked, ALDI lists a 375 g pack containing 25 pieces.
  • Check the label of your chosen variety in store for its ingredients and allergens.

Ryvita

According to Ryvita, Original combines wholemeal rye flour with rye flour, making it a different choice from crispbread made exclusively with wholemeal rye.

  • Ryvita lists 88 g of wholemeal rye flour per 100 g for Original Crispbread.
  • Check the local packaging and availability when buying; the product composition quoted comes from Ryvita’s international product information.

Crispbread and crackers on Joybuy

These products offer packs to consider when choosing between a mixed flour base and a wholemeal option. To make your final choice, compare the ingredients and nutritional information for each individual variety.

g'woon Wholemeal Crispbread, 375 g pack

g'woon Wholemeal Crispbread 375 g

Worth considering if you want to compare different types of flour. Check the pack for the exact flour proportions, fibre, salt and allergens.

Pack size: 375 g.

View on Joybuy
Wasa High-Fiber Crackers, 300 g pack

Wasa High-Fiber Crackers 300 g

A cracker to compare with other grain mixes. Check the label to see which grains and allergens apply to this variety, and compare the nutritional information per 100 g.

Pack size: 300 g.

View on Joybuy
Wasa Thin Crisp Rosemary & Salt, 190 g pack

Wasa Thin Crisp Rosemary & Salt 190 g

A thin cracker to compare if the product’s shape and texture matter to you. Also check the packaging for the types of flour, salt, fibre and allergens; a thin shape alone doesn’t tell you anything about the flavour.

Pack size: 190 g.

View on Joybuy
Wasa Wholegrain Crispbread, 260 g pack

Wasa Wholegrain Crispbread 260 g

An option to compare with crackers made from a mix of flours if wholemeal flour is your priority. Check the ingredients and fibre and salt values on this pack before choosing.

Pack size: 260 g.

View on Joybuy

Frequently asked questions

Is golden-brown crispbread automatically wholemeal?

No, the colour doesn’t prove that the flour is wholemeal. Wheat flour is listed first in the ingredients for Jumbo Golden Brown Crispbread, so check the wholemeal claim and ingredients for the exact variety.

How do I compare a wholemeal variety with a light mix?

Start with the types of flour, then compare fibre and salt per 100 g. Jumbo lists wholemeal rye and wheat flour, as well as rice flour, for its High-Fibre Light Crackers. That’s different from a product made entirely with wholemeal flour.

Which allergens should I check in crispbread?

Check the label of the exact variety for allergens, even if you’re choosing a different flavour from the same brand. The Netherlands Nutrition Centre lists gluten-containing cereals as allergens; sesame, for example, may be relevant in varieties with seeds. Also read any warnings about possible traces.

Does crispbread made in the Netherlands always contain iodised salt?

You can’t tell from the product name. An agreement published by the Dutch government in 2008 describes efforts to encourage the use of iodised salt in bread and bread substitutes, but it doesn’t say which salt is in an individual pack of crispbread. Check the packaging or ask the manufacturer.

How should I store an opened pack of crispbread?

Keep it somewhere dry and seal the pack tightly after opening to keep the crispbread crunchy. Follow the storage advice for the product you’ve bought.