Who is this for?

Small households who enjoy teatime now and then

You don’t want to keep a large pack open for longer than necessary. Jumbo lists both the net weight and number of portions for its pumpkin seed crispbread, helping you work out whether a pack suits your needs.

Shoppers comparing wholegrain options or fibre

You’re looking for a base for your toppings and want to check the ingredients and nutritional information for the exact variety. Jumbo lists 97% wholegrain rye flour and 20 g of fibre per 100 g for Leksands Original; other varieties may have different ingredients.

Shoppers checking ingredients and allergens

For you, the current packaging is the deciding factor when choosing a flavour or pack size. Cereals containing gluten, sesame and milk may be relevant allergens in this category; check for any warnings about possible traces too.

What should you look for when choosing?

First, work out how much crispbread you’re likely to use once the pack is open. Then compare the flavour and nutritional information for your chosen variety, and check the allergens before you decide.

What to consider What to check when buying Who it matters to
Amount once opened Compare the net weight, number of pieces or portions, and storage advice. Jumbo lists 16 portions for its 265 g pack with pumpkin seeds and recommends sealing it well after opening. If I only eat crispbread occasionally, I don’t want to be left with an open pack for too long. For around 33% of consumers, having only a small amount open is the most important consideration.
Flavour and toppings Choose a variety that suits your planned toppings, such as rye, sesame or pumpkin seeds. Don’t decide on pack size alone. At teatime, I want a flavour that won’t overpower my sweet or savoury toppings. For around 27% of consumers, choosing a suitable base matters most.
Wholegrain and nutritional value Read the ingredients and compare the fibre and protein per 100 g on the nutritional information table for the exact variety. I’d rather choose my crispbread based on its ingredients than on a general product name. Around 20% of consumers give this comparison top priority.
Allergens and ingredients Check the current ingredients list and any ‘may contain’ statements, especially for cereals, sesame and milk. If certain ingredients aren’t suitable for me, I need to be able to see what’s in this variety before I buy it. This is the main consideration for around 20% of consumers.

Common mistakes

  • Assuming ‘half loaf’ is a standard pack size

    Product listings from Jumbo, Lidl and ALDI, among others, describe crispbread in grams and sometimes give the number of pieces or portions too. So a label suggesting a small pack won’t tell you how many teatime servings you’ll get.

    Compare the net weight with the number of pieces or portions you expect to use. If it matters to you, check separately whether the pack contains individually wrapped portions.

  • Assuming wholegrain, fibre and protein mean the same thing

    These labels describe different qualities. Jumbo lists 20 g of fibre per 100 g for Leksands Original; Albert Heijn lists 20 g of protein and 9.5 g of fibre per 100 g for Wasa Protein+. These figures relate to different products and aren’t a measure of their overall suitability.

    Compare the ingredients and nutritional information per 100 g for the variety you actually want to buy.

  • Choosing a seeded variety without checking the label

    A flavour name doesn’t tell you what other ingredients or allergens may be present. Jumbo lists wheat, oats, barley and sesame, among other ingredients, in its pumpkin seed crispbread.

    Read the current packaging before you buy, including any warnings about possible allergens. Don’t rely solely on the product title or a pack you’ve bought before.

  • Assuming all crispbread contains iodised baker’s salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So the product’s origin or category alone won’t tell you what salt a particular variety contains.

    If iodine is relevant to your choice, check the ingredients list for the specific product instead of relying on a general assumption.

Brands to compare

Wasa / Wasabröd

Wasa offers varieties with different ingredients and pack weights. Compare the exact variety if wholegrain cereals, texture or nutritional value are important to your choice.

  • Albert Heijn lists 20 g of protein and 9.5 g of fibre per 100 g for Wasa Protein+.
  • Wasa Protein+ contains wheat and gluten; don’t assume its nutritional values or ingredients apply to other Wasa products.

Jumbo

Jumbo’s own-brand range lets you compare different pack sizes and flavours.

  • Jumbo lists 265 g and 16 portions for its pumpkin seed variety, compared with 375 g and 25 portions for its sesame variety.
  • A larger pack means you’ll need to use more of it once opened. The pumpkin seed variety contains wheat, oats, barley and sesame, among other ingredients.

Albert Heijn

The range includes its own crispbread as well as varieties from other brands, so you can compare ingredients and packaging product by product.

  • Albert Heijn lists sesame crispbread and Wasa Protein+, among other products.
  • Albert Heijn notes that product information may change. Check the current packaging for ingredients and allergens.

ALDI / Goud Gebakken

Goud Gebakken Robuust crispbread is worth comparing if you’re looking for a 265 g pack with seeds.

  • ALDI lists two varieties in 265 g packs.
  • Check the packaging for the ingredients and allergens in your chosen variety.

Lidl

Lidl lists 250 g Bio crispbread in sesame and rye varieties.

  • The stated weight gives you a clear starting point for comparing quantities across packs.
  • According to Lidl, this product is available in store only. Check the packaging for the nutritional information and allergens in your chosen variety.

Ryvita

Ryvita is worth considering if you specifically want to compare rye crispbread.

  • Ryvita lists wholegrain rye flour and rye flour as ingredients in its Original Crispbread variety.
  • Ryvita’s product information mentions gluten and possible traces of sesame; check the packaging for the variety you buy.

Crispbread and snacks at Joybuy

These products offer a few different options for teatime: packs of crispbread in various weights and flavours, plus a filled crispbread snack in three portions. The snack isn’t a plain base for your own toppings; for the 300 g pack, the main thing to consider is whether you’ll use the larger amount once it’s open.

Bolletje Whole Grain Crispbread, 265 g

Bolletje Whole Grain Crispbread 265 g

A 265 g pack to consider if you’re looking for a smaller amount for occasional teatime. Check the number of pieces and whether the pack is divided into individual packs if you want to know how much you’ll open at once. Cereals containing gluten and sesame are allergens to look out for; also check the current packaging for a warning about possible traces of lupin.

View at Joybuy
Wasa Rustic Crispbread, 215 g

Wasa Rustic Crispbread 215 g

A 215 g pack for anyone looking to compare smaller amounts of crispbread. Check the number of pieces if you want to work out how many teatime servings you’ll get. Rye and gluten are relevant when checking the ingredients; also look out for a warning about possible traces of milk and sesame.

View at Joybuy
Wasa Thin Crisp Rosemary & Salt, 190 g

Wasa Thin Crisp Rosemary & Salt 190 g

The rosemary and salt flavour is a good choice if you’re after something savoury for teatime. The title lists 190 g; check the net weight on the current packaging if the exact quantity will affect your choice. Check the ingredients for wheat and barley, and look out for possible traces of sesame and milk.

View at Joybuy
Wasa High-Fiber Crackers, 300 g

Wasa High-Fiber Crackers 300 g

Consider this 300 g pack if you use more crispbread once it’s open; it contains more than the smaller packs in this selection. Compare the fibre per 100 g in the current variety if that matters to you. Check the allergens for cereals containing gluten and sesame, and look out for a warning about possible traces of milk.

View at Joybuy
Wasa Cheese Sandwich, 3 x 31 g

Wasa Cheese Sandwich 3 x 31 g

This filled crispbread snack is a handy option if you want to take three 31 g portions with you or have them ready for teatime. The filling means it isn’t a plain cracker for your own sweet or savoury toppings. Check the allergens for rye, milk and sesame, and look out for warnings about possible traces of soya and lupin.

View at Joybuy

Frequently asked questions

Is ‘half loaf’ a standard size for crispbread?

Don’t use ‘half loaf’ as a measure of how much crispbread you’re getting. It’s better to compare the net weight and number of pieces or portions. Product listings from Jumbo, Lidl and ALDI, among others, use grams and sometimes give the number of portions too.

How should I store an opened pack for next time?

Follow the storage advice on the specific pack. For its pumpkin seed crispbread, Jumbo recommends storing it in a cool, dry place and sealing the pack well after opening.

Does crispbread automatically contain iodine because of baker’s salt?

No, don’t assume that. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. If the type of salt matters to your purchase, check the ingredients list for the variety you’ve chosen.

What should I look for if I need to avoid gluten or sesame in crispbread?

Check the current ingredients list and warnings on the packaging every time you buy. The Netherlands Food and Consumer Product Safety Authority explains how allergens are labelled on pre-packed foods; the type of cereal and the presence of sesame can vary between crispbread varieties.