What should you look for when choosing?
First decide whether you want to serve plain crispbread for people to top themselves or a filled product. Then check how your chosen variety is packaged and which ingredients matter to your guests.
| What to consider |
What to check before buying |
Who it matters most to |
| Opening individual crispbreads |
Look for ‘individually wrapped’ if each crispbread needs to stay sealed until you use it; ‘portion pack’ doesn’t mean this. |
I only want to open the crispbreads I’m putting on the table. For around 60% of consumers, being able to open them individually would be the main consideration. |
| Ingredients and allergens |
Read the current ingredients list, allergen information and any warnings about possible traces. Check the label of gluten-free and lactose-free varieties too. |
If a guest has specific dietary requirements or an allergy, I want to know exactly what I’m serving. For around 20% of consumers, this check would come first. |
| How you plan to serve it |
Choose between plain crispbread for guests to top themselves and a ready-filled Sandwich product. |
I want to decide whether guests choose their own toppings or are served a filled snack straight away. For around 20% of consumers, this would be the first question when choosing. |
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Frequently asked questions
Does a 3 x 33 g multipack mean each crispbread is individually wrapped?
No, that weight doesn’t confirm that each crispbread has its own wrapper. Jumbo describes Wasa Sandwich Sour Cream & Onion as 3 x 33 g; look for an explicit description such as ‘individually wrapped’ if you want to keep individual crispbreads sealed.
Is Wasa Gluten-free and lactose-free classic suitable for every guest with an allergy?
No. Gluten-free and lactose-free doesn’t mean the product is free from all other allergens. According to the product information on Albert Heijn’s website, this variety may contain sesame, milk, soya and mustard. Check the current packaging before serving it to a guest.
Does crispbread sold in the Netherlands automatically contain iodine?
No, you can’t tell from the product category. The Netherlands Nutrition Centre says that baker’s salt has iodine added, but bakers aren’t required to use it. Check the ingredients list or ask the manufacturer if it affects your choice.
What should I check on the packaging before serving crispbread to guests?
First check whether it’s sold as individual crispbreads, portions or a filled product. Then read the ingredients, allergen information, use-by or best-before date and any storage instructions. The Netherlands Food and Consumer Product Safety Authority lists ingredients, allergens and applicable storage instructions as important information on labels for prepacked foods.