Who is this relevant to?

If you’re serving individual crispbreads with toppings

If you put crispbread on the table for a Sunday roast, individually wrapped varieties let you open only what you need at the time. A multipack doesn’t necessarily mean each crispbread is wrapped separately.

If you’re catering for guests’ dietary requirements

A gluten-free and lactose-free option may suit specific requirements, but that doesn’t mean it’s free from other allergens. Check with your guests about their needs and read the information on the current packaging.

If you’d rather serve a filled snack

Wasa Sandwich varieties already have a filling, so there’s no need to add toppings. They serve a different purpose at the table from plain crispbread that guests can top themselves.

What should you look for when choosing?

First decide whether you want to serve plain crispbread for people to top themselves or a filled product. Then check how your chosen variety is packaged and which ingredients matter to your guests.

What to consider What to check before buying Who it matters most to
Opening individual crispbreads Look for ‘individually wrapped’ if each crispbread needs to stay sealed until you use it; ‘portion pack’ doesn’t mean this. I only want to open the crispbreads I’m putting on the table. For around 60% of consumers, being able to open them individually would be the main consideration.
Ingredients and allergens Read the current ingredients list, allergen information and any warnings about possible traces. Check the label of gluten-free and lactose-free varieties too. If a guest has specific dietary requirements or an allergy, I want to know exactly what I’m serving. For around 20% of consumers, this check would come first.
How you plan to serve it Choose between plain crispbread for guests to top themselves and a ready-filled Sandwich product. I want to decide whether guests choose their own toppings or are served a filled snack straight away. For around 20% of consumers, this would be the first question when choosing.

Common mistakes

  • Assuming ‘portion pack’ means ‘individually wrapped’

    A portion may contain more than one crispbread, so you may not be able to keep each one sealed separately.

    If you need individual wrappers for the way you plan to serve them, check that the pack explicitly says ‘individually wrapped’.

  • Assuming ‘gluten-free’ means ‘allergen-free’

    A gluten-free and lactose-free label doesn’t mean the product is free from other allergens. This matters when you’re preparing food for guests with allergies.

    Read the ingredients, allergen information and warnings on the current packaging, and check with your guest if they have an allergy.

  • Assuming all crispbread contains iodine

    According to the Netherlands Nutrition Centre, baker’s salt has iodine added, but bakers aren’t required to use it. The name ‘crispbread’ alone therefore doesn’t tell you whether it was made with baker’s salt.

    Check the ingredients list or ask the manufacturer whether baker’s salt is used if this affects your choice.

  • Choosing a filled product when you want a base for toppings

    Wasa Sandwich already has a filling, which leaves less room for the toppings you want to put out for guests to add themselves.

    Choose plain crispbread for your own toppings, and a filled product if you want to serve a ready-to-eat snack.

Brands and retailers to consider

Bolletje

Albert Heijn describes Bolletje Knackebrod sesam as ‘individually wrapped’ and says the pack contains 72 pieces.

  • The explicit packaging description is useful if you want to open individual crispbreads for your own toppings.
  • Check the ingredients and allergens on the pack you buy.

Wasa

The varieties reviewed serve different purposes: Gluten-free and lactose-free classic comes in a portion pack, while Sandwich is a filled crispbread product.

  • Albert Heijn lists six portions for the Classic variety, so you can compare the pack format with your serving plans.
  • Six portions doesn’t mean the crispbreads are individually wrapped. Also check the allergen information for each variety.

Albert Heijn

As a retailer, Albert Heijn stocks crispbread from Bolletje and Wasa, as well as own-brand varieties.

  • The product descriptions for Bolletje and Wasa make it clear whether a variety is individually wrapped or packed in portions.
  • Don’t assume the pack format from the brand or category; check the variety you’ve chosen.

Jumbo

As a retailer, Jumbo stocks different types of Wasa products, including Sandwich 3 x 33 g and a gluten-free, lactose-free variety with six portions.

  • These product formats let you choose between a filled snack and a portion pack.
  • A multipack’s weight or number of portions doesn’t confirm that each crispbread is wrapped separately.

Ryvita

On its UK product page, Ryvita describes Multigrain Crispbread as containing rye and other grains and seeds.

  • The product specification gives you details to help assess the ingredients in this variety.
  • This UK information doesn’t confirm that the product is individually wrapped for the Dutch market; check Dutch packaging separately.

Related products on Joybuy

Related products will appear soon.

Frequently asked questions

Does a 3 x 33 g multipack mean each crispbread is individually wrapped?

No, that weight doesn’t confirm that each crispbread has its own wrapper. Jumbo describes Wasa Sandwich Sour Cream & Onion as 3 x 33 g; look for an explicit description such as ‘individually wrapped’ if you want to keep individual crispbreads sealed.

Is Wasa Gluten-free and lactose-free classic suitable for every guest with an allergy?

No. Gluten-free and lactose-free doesn’t mean the product is free from all other allergens. According to the product information on Albert Heijn’s website, this variety may contain sesame, milk, soya and mustard. Check the current packaging before serving it to a guest.

Does crispbread sold in the Netherlands automatically contain iodine?

No, you can’t tell from the product category. The Netherlands Nutrition Centre says that baker’s salt has iodine added, but bakers aren’t required to use it. Check the ingredients list or ask the manufacturer if it affects your choice.

What should I check on the packaging before serving crispbread to guests?

First check whether it’s sold as individual crispbreads, portions or a filled product. Then read the ingredients, allergen information, use-by or best-before date and any storage instructions. The Netherlands Food and Consumer Product Safety Authority lists ingredients, allergens and applicable storage instructions as important information on labels for prepacked foods.