Who is this choice relevant to?

Hosting a full Sunday table

You want enough crispbread for everyone. The net weight and any stated number of servings can help you work out how many packs you’ll need.

Choosing wholegrain and fibre

You compare the grains in the ingredients list and check the fibre and salt per 100 g, rather than relying on the wording on the front of the pack.

Hosting guests with allergies to consider

If a guest needs to avoid certain ingredients, check the ingredients and allergen information on the exact pack before serving it.

What should you look for when choosing?

First, work out how much crispbread you expect to serve. Then compare the nutritional information, check for any dietary restrictions and choose a variety that goes well with your toppings.

What to considerWhat to checkWho it matters to
Quantity Compare the net weight, any stated number of servings and the storage instructions after opening. If I’m serving several people, I want enough to put on the table without having lots left over. Having enough is the top priority for around 36% of consumers.
Wholegrain, fibre and salt Read the ingredients and compare fibre and salt per 100 g. The Netherlands Nutrition Centre recommends comparing labels on this basis. I want to know which grains I’m serving and how the nutritional values compare, even when packs list different serving sizes. Around 29% of consumers prioritise this comparison.
Allergens Check the ingredients, highlighted allergens and any ‘may contain’ information on the exact pack. If a guest needs to avoid certain ingredients, I don’t want to choose based on the product name alone. This check comes first for around 21% of consumers.
Flavour and toppings Check the ingredients and choose a variety that goes with the toppings you plan to serve. I’m looking for crispbread that complements what’s on the table, without a strong flavour that not everyone will enjoy. This is the main consideration for around 14% of consumers.

Common mistakes

  • Assuming a ‘family pack’ always contains the same amount

    The label doesn’t tell you how much crispbread you’ll get. A larger box is only practical if you expect to use what’s inside.

    Compare the net weight and any stated number of servings with the number of people you’re serving. Also read the storage instructions for after opening.

  • Relying only on ‘wholegrain’ or a fibre claim

    Fibre and salt levels can vary between products. A claim on the front of the pack doesn’t let you compare those values side by side.

    Compare both values per 100 g in the nutritional information, and check which grains are listed in the ingredients.

  • Assuming rye or seeded crispbread is suitable for everyone

    The varieties reviewed include grains containing gluten or sesame. The product category alone doesn’t tell you whether something is suitable for someone with an allergy or coeliac disease.

    Check the exact pack, including any ‘may contain’ information, before serving crispbread to a guest with a dietary restriction.

  • Assuming ‘baker’s salt’ tells you the iodine content

    General information about baker’s salt doesn’t tell you which type of salt was used in a specific crispbread or how much iodine that product contains.

    So don’t treat iodine as a product feature unless you have information about the exact pack.

Brands and supermarket own-label options to compare

Wasa

Among the products reviewed, Wasa offers rye and wholegrain crispbread in a range of pack sizes.

  • For Wasa Wholegrain 260 g, the ingredients list shown by Jumbo includes wholegrain rye flour, yeast and salt.
  • Rye is a grain that contains gluten. If you have an allergy, check the other information on the exact pack too.

Bolletje

Bolletje has several crispbread varieties, including a wholegrain High Fibre option and a separate Protein variety.

  • Jumbo lists 14 g of fibre per 100 g for Bolletje Wholegrain High Fibre Crispbread 265 g.
  • Check the ingredients for each variety: you can’t assume the High Fibre ingredients apply to another Bolletje product.

Jumbo

Jumbo’s wholegrain crispbread is an example of a larger everyday pack.

  • Jumbo lists its wholegrain crispbread as 375 g, with 25 servings.
  • The serving information doesn’t replace checking how much you actually want to serve.

Albert Heijn

Albert Heijn’s range includes its own-label crispbread alongside products from other brands.

  • Albert Heijn’s category information includes an own-label 375 g option.
  • Check the information for the product you choose, then check the pack itself. Ingredients and nutritional information can change.

Ryvita

Ryvita Original Crispbread is a rye option for anyone who wants to compare the ingredients of a specific product.

  • On its UK product page, Ryvita lists wholegrain rye flour as an ingredient in Original Crispbread.
  • Don’t use that UK product information as a substitute for checking the label on a pack bought in the Netherlands.

Crispbread for your Sunday table at Joybuy

These packs offer different quantities of crispbread for serving or keeping in stock. As well as checking the weight per pack, work out how much you need and always check the exact product if you have dietary restrictions.

Pack of g'woon Wholemeal crispbread, 375 g

g'woon Wholemeal crispbread, 375 g

A 375 g pack to compare with the amount you need for your Sunday table. If the number of pieces or allergens affects your choice, check the pack.

View at Joybuy
Pack of Wasa Lightweight crispbread, 300 g

Wasa Lightweight crispbread, 300 g

The 300 g pack is a mid-sized option if you’re still working out how much you need. Compare the nutritional information and check the number of pieces on the pack.

View at Joybuy
Pack of Wasa High-Fiber crispbread, 300 g

Wasa High-Fiber crispbread, 300 g

A 300 g pack for anyone who wants to compare fibre as well as quantity. Read the nutritional information per 100 g and, if you have dietary restrictions, check the ingredients on this pack.

View at Joybuy
Pack of Bolletje wholegrain crispbread, 265 g

Bolletje wholegrain crispbread, 265 g

The 265 g pack may suit you if you want to buy less crispbread. Check how many pieces it contains, and read the label for this variety before comparing its nutritional values or allergens with another pack.

View at Joybuy
Pack of Wasa Wholegrain crispbread, 260 g

Wasa Wholegrain crispbread, 260 g

A 260 g pack to consider if you want to serve a smaller amount. Compare the nutritional information for this product and check the number of pieces if you’re planning for several people.

View at Joybuy

Frequently asked questions

When should I choose 375 g rather than around 260 g?

A 375 g pack is a better fit if you’re serving several people or want to keep some in stock; a smaller pack may suit you if you use less. Jumbo lists 25 servings for its 375 g wholegrain pack, but work out how much you actually need for your table and follow the storage instructions after opening.

Should I compare nutritional values per serving or per 100 g?

Start by comparing crispbread per 100 g, so different serving sizes don’t skew the comparison. The Netherlands Nutrition Centre recommends comparing labels on this basis; then consider how much you’ll serve.

Is crispbread automatically gluten-free?

No: crispbread can contain grains that contain gluten. For example, Jumbo lists rye in Wasa Wholegrain 260 g. If a guest needs to avoid gluten, check the explicit gluten-free claim and allergen information on the exact product.

What allergen information should I check for my guests?

Read the ingredients list and any information about the possible presence of allergens on the pack you’re serving. The Netherlands Food and Consumer Product Safety Authority explains that allergens present in prepacked foods must be clearly distinguished on the label. Don’t rely on the name of a crispbread variety alone.

Does baker’s salt mean that all crispbread contains iodine?

No, you can’t infer that for every pack from a general reference to baker’s salt. Check the ingredients of the specific crispbread, and don’t assume it contains iodine unless you have product-specific information.