Who is this choice relevant to?

Families comparing sugar content

You’re looking for crispbread as a base for an autumn holiday snack and want to know how much sugar the product contains per 100 g. The ingredients and topping matter too; wording on the front of the pack won’t tell you the whole story.

Snack shoppers considering wholegrains and fibre

You want to compare the grain used and the fibre content, as well as the sugar. Check the salt content at the same time: the variety with more fibre isn’t necessarily the one with less salt.

Families who need to check for allergens

If you need to avoid wheat, rye, barley, sesame, milk or possible traces, the differences between varieties may be important. Always check the latest label before buying or serving a product.

What should you consider when buying?

Start with the nutritional values per 100 g so you can compare products on a like-for-like basis. Then decide whether fibre, salt or allergens will affect your choice of snack.

What to consider What to check when buying Who is this most important for?
Sugar and toppings Compare ‘of which sugars’ per 100 g, read the ingredients and assess any topping or filling separately. When I put a snack together myself, I want to see how much sugar the crispbread base contains without having to interpret a claim on the pack. Around 50% of consumers prioritise sugar content when making this choice.
Wholegrains, fibre and salt Check which grains are listed in the ingredients and compare fibre and salt per 100 g. I’m looking for a wholegrain base and don’t want to focus on just one nutritional value if the salt content differs too. Around 30% of consumers consider wholegrains and fibre the most important factors in this choice.
Allergens Check the current label for both the allergens in the product and any possible traces that are listed. When I’m choosing a snack for someone with a relevant allergy, the ingredient and allergen information needs to be clear before serving. Allergen suitability is the top priority for around 20% of consumers.

Common mistakes

  • Relying only on ‘light’ or ‘reduced sugar’

    Those words alone don’t tell you how much sugar, fibre and salt two products contain in the same quantity. The Netherlands Nutrition Centre recommends comparing nutritional values per 100 g.

    Read the nutrition table and ingredients list. A low stated sugar content doesn’t automatically mean that no sugar has been used as an ingredient.

  • Treating filled and plain crispbread as the same

    A filling changes what you’re comparing per 100 g of the complete product. For example, Wasa Nederland lists 21 g of fat and 7.5 g of saturated fat per 100 g for Sandwich Cheese & Chives; these values apply to this specific variety.

    Compare a filled product as a whole. If you choose plain crispbread, remember to assess the topping you add as well.

  • Checking allergens only after buying

    Wheat, rye, barley, sesame and milk are found in the varieties described or in their fillings; labels may also mention possible traces. The Netherlands Food and Consumer Product Safety Authority says that allergen information for pre-packed products appears on the label.

    Check the current packaging before buying, and again before serving if allergens are relevant.

  • Assuming all crispbread contains iodised salt

    A Dutch agreement published in the Official Gazette describes efforts to encourage the use of iodised salt in bread and bread substitutes. It doesn’t tell you which salt is used in a specific pack of crispbread.

    If you’re choosing a product based on its iodine content, check the information for that product. Ask the manufacturer for clarification if the pack doesn’t provide it.

Brands to compare

Nutritional values apply to a specific variety, not to every product from the same brand. Always compare the pack you’re planning to buy.

Wasa

The range includes plain crispbread and filled sandwiches, which means you’ll need to compare different nutrition tables.

  • Wasa Nederland lists 1.0 g of sugar and 9.0 g of fibre per 100 g for Goudbruin.
  • Lichtgewicht contains 3.5 g of sugar and 20 g of fibre per 100 g. So don’t assume Goudbruin’s values apply to another Wasa variety.

Bolletje

Volkoren Knäckebröd Vezelrijk is a useful option to compare if you want to assess wholegrains and fibre as well as sugar.

  • Jumbo lists 1.5 g of sugar and 14 g of fibre per 100 g for this variety.
  • The same product information lists 0.97 g of salt per 100 g and ingredients including wheat, rye, barley and sesame.

Jumbo

Jumbo Knäckebröd Volkoren is an own-brand option whose sugar, fibre and salt content you can compare on the same basis.

  • Jumbo lists 2.4 g of sugar, 10.9 g of fibre and 0.71 g of salt per 100 g for this variety.
  • If you have allergies, check the current packaging for cereals containing gluten and any possible traces listed.

Goud Gebakken

Goud Gebakken is an ALDI brand with a wholemeal crispbread variety among its range.

  • ALDI Nederland describes its Goud Gebakken Knäckebröd volkoren as a product made with wholegrains.
  • If you want to compare this variety for sugar, salt or allergens, use the nutritional information on the pack you buy.

Ryvita

Original Crispbread is a rye variety you can compare with other crispbread products using its published nutritional values.

  • Ryvita lists 2.4 g of sugar, 13.4 g of fibre and 0.75 g of salt per 100 g for Original Crispbread.
  • These values are from Ryvita’s international product information; check the packaging of the variety you’re actually buying.

Crispbread and filled varieties on Joybuy

These products include both plain crispbread for your choice of topping and a filled sandwich that’s ready to eat. Compare the latest nutritional information per 100 g, and remember to check the values for the complete product when choosing a filled variety.

g'woon wholemeal crispbread, 375 g

g'woon wholemeal crispbread, 375 g

A plain wholemeal base for when you want to choose your own topping. Before buying, compare the sugar, fibre and salt per 100 g on the label.

If you have allergies, check the latest information about cereals, sesame and possible traces.

View on Joybuy
Wasa Cheese Sandwich, 3 x 31 g

Wasa Cheese Sandwich, 3 x 31 g

A filled option for a snack with no need to add a separate topping. Compare the sugar and fat content of the whole sandwich, not just the crispbread.

If allergens are relevant to you, check the latest label for milk, rye, sesame and possible traces.

View on Joybuy
Bolletje wholemeal crispbread, 265 g

Bolletje wholemeal crispbread, 265 g

A plain wholemeal option for adding your own topping and comparing sugar, fibre and salt side by side. Use the nutrition table on this pack to make your comparison.

If you have allergies, check the latest label for wheat, rye, barley, sesame and possible traces.

View on Joybuy
Bolletje Light Golden Crisp crispbread, 240 g

Bolletje Light Golden Crisp crispbread, 240 g

A plain base for your choice of topping. Don’t take ‘light’ as a claim about sugar content: compare the nutrition table per 100 g to check this.

If you have allergies, check the latest label for wheat, sesame and possible traces.

View on Joybuy
Wasa Rustic crispbread, 215 g

Wasa Rustic crispbread, 215 g

A plain option for choosing your own topping. Compare the sugar content per 100 g, and check the fibre and salt values on the latest packaging too if they affect your choice.

If you have allergies, check the information about rye and possible traces of milk and sesame.

View on Joybuy

Frequently asked questions

Does ‘reduced sugar’ mean that crispbread contains no added sugar?

No, the terms don’t mean the same thing. Check the ingredients list for added sugar and the nutrition table for the total sugar content. For example, Wasa Nederland lists 1.0 g of sugar per 100 g for Goudbruin, while sugar is also listed among the ingredients.

Why compare crispbread per 100 g rather than per piece?

Comparing per 100 g lets you put the nutritional values of different packs side by side on the same basis, as recommended by the Netherlands Nutrition Centre. Then consider how many pieces you’ll serve and what topping you’ll add.

Can I choose any crispbread if I have coeliac disease or a grain allergy?

Not without checking the specific pack. The varieties described include wheat, rye or barley; some also list sesame, milk or possible traces. The Netherlands Food and Consumer Product Safety Authority says that allergen information for pre-packed products appears on the label.

Does crispbread always contain iodised baker’s salt?

No, you can’t tell from the product category alone. The Official Gazette describes a Dutch agreement that encourages the use of iodised salt in bread and bread substitutes, but you’ll need to check the product information or ask the manufacturer about a specific crispbread.

How should I store an opened pack of crispbread during the autumn holiday?

Follow the storage instructions on the product and seal the pack well after opening. Jumbo recommends storing its Knäckebröd Volkoren in a cool, dry place and keeping the pack tightly sealed after opening.