Who is this choice relevant to?

Student who uses a pack regularly

You want to use crispbread for several quick meals. In that case, the number of pieces, pack size and how well you can keep the contents crisp after opening all matter.

Eater comparing wholegrain and fibre

You’re looking for a product labelled ‘wholegrain’ and comparing the fibre content per 100 g in the nutritional information. The Dutch Nutrition Centre lists wholegrain cereal products as foods that contain fibre.

Eater who needs to check ingredients and allergens

Check the current ingredients and allergen information before buying. This is particularly important if wheat, gluten or the possible presence of other allergens matters to your choice.

What should you look for when choosing?

Start by considering how much crispbread you’ll actually use. Then compare the wording on the label with the shape you want for your toppings, and check the ingredients and allergen information separately.

What to consider What to check when buying Who does this matter to?
Pack size and how much you use Check the weight, number of pieces and storage advice after opening. If I’m using it for several meals, I want to be able to finish the pack while the crispbread stays crunchy; around 36% of consumers prioritise packaging that suits their needs.
Wholegrain and fibre Look for the word ‘wholegrain’ and compare the fibre content per 100 g in the nutritional information. For an everyday staple, I want to be able to see whether I’m choosing a wholegrain product; this nutritional choice is the main concern for around 29% of consumers.
Shape for toppings Check the shape in the product photo, the number of pieces and, if possible, the actual size shown on the packaging. For a quick meal, I want pieces that are easy to top and eat; size is the top priority for around 21% of consumers.
Ingredients and allergens Read the current ingredients list and allergen information; check separately for any mention of iodine if that matters to your choice. If I need to watch out for certain ingredients, I want to be able to assess the label before choosing; around 14% of consumers give this check top priority.

Common mistakes

  • Mistaking a dark colour for wholegrain

    A name such as ‘golden brown’ or a dark colour won’t tell you which flour has been used. According to the Dutch Nutrition Centre, crackers can only be labelled ‘wholegrain’ if they are made entirely with wholemeal flour.

    Check the product description and read the ingredients list, rather than relying on the front of the pack alone.

  • Assuming the product category tells you whether it contains iodine

    Crispbread does not automatically contain baker’s salt with added iodine. The Dutch baking industry notes that its use can vary, including in imported bakery products.

    If this information matters to your choice, check the ingredients list or ask the manufacturer about the specific product.

  • Choosing a special variety without reading the label

    A protein claim does not tell you whether a product is suitable if you need to avoid certain allergens. Jumbo’s product information for Wasa Protein Wheat lists wheat and gluten, and mentions the possible presence of soya, mustard and lupin.

    Check the current allergen information for the variety you want to buy; don’t treat a product line’s name as a substitute for reading the label.

Brands to consider

These brands offer different types of crispbread, so you can compare their labels and packaging. A brand name alone won’t tell you whether a particular variety has the shape or ingredients you want.

Jumbo

Jumbo’s own-brand range includes varieties named Wholegrain, Golden Brown, Pumpkin Seed and Sunflower Seed.

  • The different product names give you a starting point for comparing ingredients and pack sizes.
  • Don’t assume that every own-brand variety is wholegrain or has the same shape.

Wasa

Jumbo’s range includes Wasa varieties with different product descriptions, including Wholegrain and Protein Wheat.

  • You can check each variety to see whether the grain listed and the nutritional information suit your needs.
  • According to Jumbo’s product information, Wasa Protein Wheat contains wheat and gluten; check the allergen information for each product individually.

Bolletje

Jumbo’s range includes Bolletje varieties with names such as Wholegrain High-Fibre Crispbread, Oerknäck Robust Wholegrain and Light Sesame.

  • The product names can help you look specifically for a wholegrain label or a particular style.
  • ‘Light’ and ‘robust’ don’t specify dimensions; check the size of the pack you choose.

Lidl

Lidl Netherlands has a product page for Wholegrain crispbread in a 250 g pack.

  • The product description and pack weight give you a clear starting point for comparison.
  • Check the label and the size of the packaging itself before choosing this variety for your toppings.

Crispbread and crackers at Joybuy

These products come in different pack sizes for anyone considering crispbread or crackers for a quick student meal. Check the current ingredients, number of pieces and size for each product individually; the product name alone does not confirm a ‘medium sliced’ size.

Bolletje Whole Grain Crispbread, 265 g pack

Bolletje Whole Grain Crispbread, 265 g

A variety to compare if you’re looking for Bolletje crispbread for regular meals. The pack contains 265 g; check the current label for the ingredients and number of pieces, and see whether the size suits your toppings.

View at Joybuy
Wasa Wholegrain Crispbread, 260 g pack

Wasa Wholegrain Crispbread, 260 g

A variety to consider if you’re looking for crispbread to use as a base for toppings and want to see what a product labelled Wholegrain offers. The pack contains 260 g; read the current ingredients and check the shape and number of pieces.

View at Joybuy
Wasa Rustic Crispbread, 215 g pack

Wasa Rustic Crispbread, 215 g

A variety to consider if you’re looking for crispbread to add toppings to. The pack contains 215 g; ‘Rustic’ does not describe a measurable size, so check the shape and number of pieces on the packaging.

View at Joybuy
g'woon Wholemeal Crispbread, 375 g pack

g'woon Wholemeal Crispbread, 375 g

A 375 g pack to use over several meals. If you’re specifically looking for a product made entirely with wholegrain flour, don’t rely on ‘Wholemeal’ alone: check the current product description and ingredients list, and see whether the size suits your toppings.

View at Joybuy
Wasa High-Fiber Crackers, 300 g pack

Wasa High-Fiber Crackers, 300 g

For anyone who’d also like to consider crackers as an alternative to crispbread. The pack contains 300 g; compare the nutritional information per 100 g and check whether the shape suits the meal you want to make.

View at Joybuy

Frequently asked questions

How can I tell if crispbread is wholegrain?

Look for the product description ‘wholegrain’ and read the ingredients list. According to the Dutch Nutrition Centre, crackers can only use this description if they are made entirely with wholemeal flour; a dark colour is no proof.

Does crispbread always contain baker’s salt with added iodine?

No. Don’t assume it does based on the product category. The Dutch baking industry notes that the use of baker’s salt with added iodine can vary; check the product’s ingredients list if this information matters to your choice.

Should I check for allergens in crispbread?

Yes. Check the current allergen information for the specific variety. For example, Jumbo’s product information for Wasa Protein Wheat lists wheat and gluten, and mentions the possible presence of soya, mustard and lupin; this does not apply to all other types of crispbread.

When is a larger pack useful for student meals?

A larger pack is most practical if you use it regularly and can store it in a dry, sealed container after opening. Also check the number of pieces and their shape: a suitable pack weight alone won’t tell you whether the pieces are easy to top with your chosen ingredients.