Organiser buying for a group
Wants to take crispbread for several people and is weighing up pack size against the space a protective container will take up. Jumbo, Albert Heijn and ALDI list 300 g or 375 g packs.
Who is this for?
Planning toppings and snacks
Is looking for individual slices to serve with toppings or dips and wants to compare the ingredients and nutritional information of similar products per 100 g.
Buying for a group with dietary requirements
Needs to check before buying whether the exact variant meets the relevant gluten, lactose or allergen requirements. The information on the pack matters more than the brand name.
What should you look for when choosing?
First decide whether the group needs individual slices with toppings or ready-to-eat portions. Then compare pack sizes and always check the exact pack if anyone has dietary requirements.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Pack size for sharing | Compare the net weight and, if stated, the number of slices. Think about how many people will be eating from the pack. | If I’m taking crispbread for the whole group, I don’t want to rely on a small pack. Around 31% of consumers prioritise having enough to share. |
| Ingredients and allergens | Read the ingredients, allergens and any relevant ‘may contain’ statements on the exact pack. | If someone in the group has a dietary restriction, the pack needs to meet their requirements. For around 31% of consumers, checking this is their main concern. |
| Taking it along and serving it | Consider whether you can bring toppings and a dry, sturdy container, or whether you’d rather hand out filled portions. | If there’s nowhere to prepare toppings, I want something I can serve straight away. Convenience is the top priority for around 23% of consumers. |
| Nutritional information | For similar crispbreads, compare fibre, protein and salt per 100 g, and check the ingredients too. | If the group can choose from several suitable varieties, I want to compare their nutritional values. Around 15% of consumers give this comparison the highest priority. |
Common mistakes
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Assuming a 3-pack will feed the group
Filled Wasa Sandwich packs weighing 93–120 g contain less than the packs of plain crispbread weighing 300–375 g listed by Jumbo, Albert Heijn and ALDI.
Choose the total amount to suit the number of people eating. Small filled packs are handy as individual portions, but don’t automatically rely on them as the group’s only supply.
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Relying on a single claim on the front of the pack
A claim such as ‘gluten-free’ says nothing about other allergens. According to Jumbo’s product information, Wasa Gluten- & Lactosevrij Sesame & Sea Salt contains sesame and may contain milk, soya and mustard.
First check the ingredients and allergen information for the exact variety; only then compare other product features.
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Putting an opened pack loose in your bag
Individual slices can break in transit. An opened pack is also less well protected when you’re serving it outdoors.
Take a sturdy, sealable container and follow the storage instructions on the pack. If you like, keep any toppings separate until you’re ready to serve.
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Assuming every pack contains iodised baker’s salt
Whether a product contains iodised salt depends on the ingredients listed for that exact product; it’s not a feature of crispbread as a whole.
If the type of salt matters to you, read the ingredients list on the pack you’re planning to buy.
Brands to consider
Wasa
Wasa makes a range of crispbreads, including individual slices and filled Sandwich portions.
- Jumbo lists products including Wasa Fibre in a 300 g pack, as well as smaller filled 3-packs.
- Check the allergens for each variety. According to Jumbo, Protein Wheat contains wheat and may contain soya, mustard and lupin; the separate gluten- and lactose-free sesame variety contains sesame.
Albert Heijn Knäckebröd
A supermarket own-brand option to consider if you want a larger pack of individual slices to share.
- Albert Heijn lists wholemeal crispbread in a 375 g pack.
- Choose a specific variety only after checking the ingredients and allergens on the pack.
Goud Gebakken
ALDI own-brand crispbread, with separate wholemeal and sesame varieties.
- ALDI Netherlands lists both varieties in packs of 25 pieces weighing 375 g.
- Wholemeal and sesame are different varieties, so check the ingredients and allergens on the pack you choose.
Ryvita
A brand to consider if you’re specifically looking for rye crispbread.
- Dutch specialist shop Jac. A. Van Zanten British Food lists Ryvita Dark Rye in a 250 g pack.
- Before you shop for your festival, check that the variety you want is available and that the pack size suits your group.
Crispbread for sharing from Joybuy
These packs contain individual slices for anyone who wants to take crispbread with separate toppings. The 265 g pack is smaller than the 300 g and 375 g packs shown here, so work out how many packs you’ll need for your group.
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Wasa High-Fibre crispbread 300 g
This 300 g pack is a good option if you’re bringing toppings separately to share. Protect any opened slices while you’re travelling, and check the current pack for anyone with dietary requirements.
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g'woon wholemeal crispbread 375 g
The 375 g pack is an option if several people want to share individual slices with their own toppings. Take a sealable container and, if anyone has dietary requirements, read the ingredients and allergens on the pack.
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Bolletje wholemeal crispbread 265 g
At 265 g, this is a smaller pack for anyone who wants to take individual slices with toppings. Check that there’s enough for your group, and keep any opened slices dry and protected.
Frequently asked questions
Which pack of crispbread should I take to share with a group?
Check the net weight and the number of slices, if it’s stated on the pack. Jumbo, Albert Heijn and ALDI list packs of plain crispbread weighing 300 g or 375 g. Choose the number of packs to suit your group and whatever else you’re serving.
How can I stop crispbread breaking and going soft on the way?
Carry opened slices in a dry, sturdy container that seals well, and add toppings just before serving. Also follow the storage instructions on the exact pack.
Can I assume crispbread is gluten-free?
No, check the exact variety. According to Jumbo, Wasa Protein Wheat contains wheat; Wasa Gluten- & Lactosevrij Sesame & Sea Salt is a separate variety that contains sesame and may contain milk, soya and mustard.
Does every pack of crispbread contain iodised baker’s salt?
Don’t assume it does. If the type of salt matters when you’re shopping, check the ingredients list on the exact pack for a mention of iodised baker’s salt or iodised salt.
Should I compare nutritional values per portion or per 100 g?
Compare similar crispbreads per 100 g so that differences in stated portion sizes don’t skew the comparison. The Voedingscentrum recommends using nutritional information per 100 g for this.