Who is this crispbread for?

Anyone laying out toppings for fussy eaters

With a range of toppings, everyone can choose what they like. Pay attention to the thickness and flavour of the crispbread: according to Jumbo's product description, Wasa Thin Wholemeal Rye has a mild, nutty flavour from the sesame.

Anyone choosing between wholegrain options

Wasa Wholemeal contains rye flour, while Jumbo Wholemeal Crispbread lists wholemeal wheat and rye flour. That grain mix alone tells you nothing about whether the product contains white flour.

Anyone who needs to check labels carefully

Before serving, check the allergens present and any warnings about traces. If iodised baker's salt matters to you, look for it on the packaging too rather than assuming every crispbread contains it.

What should you look for when choosing?

First decide whether you need a base for a variety of toppings, a particular wholegrain mix or careful label checking. Then read the ingredients on the packaging of the product you’re actually serving.

What to considerWhat to check when buyingWho it matters to
Flavour and texture Compare the thickness and flavourings, such as sesame. If guests are choosing sweet or savoury toppings themselves, I want a crisp base that goes with a range of flavours. For around 45% of consumers, flavour and variety of toppings come first.
Grain type and fibre Check which flours are wholemeal and whether wheat flour is also listed; compare fibre per 100 g. If you’re choosing a particular grain mix, you’ll want to know whether it contains rye alone or wholemeal wheat too. For around 33% of consumers, this choice takes priority.
Allergens and salt information Check the allergens present, any warnings about traces and, if needed, whether iodised baker's salt is listed. If I need to consider sesame or gluten, I read the label before putting crispbread on a shared platter. Checking the label is the main concern for around 22% of consumers.

Pitfalls to avoid when choosing

  • Confusing a grain mix with a mix of white and wholemeal flour

    Jumbo Wholemeal Crispbread lists wholemeal wheat and rye flour. This doesn’t confirm that it also contains white flour.

    If both wheat flour and wholemeal flour matter for your guests, look for both in the ingredients list.

  • Assuming wholemeal means allergen-free

    The Wasa and Jumbo varieties discussed contain gluten-containing grains. Wasa Thin Wholemeal Rye also contains sesame.

    Check the allergens and any warnings about traces on each pack, especially before preparing a shared platter.

  • Assuming crispbread is a source of iodine

    According to the Netherlands Nutrition Centre, baker's salt contains iodine, but bakers aren’t required to use it. So you can’t draw a product-specific conclusion based on the product category alone.

    Check the salt information on the current packaging if iodised baker's salt is relevant to your choice.

Brands to compare

Wasa

For comparison: a simple wholemeal rye variety and a thin wholemeal rye variety with sesame.

  • According to Jumbo, Wasa Wholemeal contains wholemeal rye flour, yeast and salt.
  • Both varieties discussed contain rye and gluten; the thin variety also contains sesame.

Jumbo

For comparison: Jumbo Wholemeal Crispbread combines wholemeal wheat and rye flour in a 375 g pack.

  • Jumbo's ingredients list includes both wholemeal flours.
  • The product also contains palm fat and is not a confirmed combination of white and wholemeal flour. Check the allergens on the packaging.

Lidl

For comparison: Lidl Netherlands lists 250 g packs of wholemeal crispbread as a store product.

  • Check the packaging in store to compare the ingredients, nutritional information and allergens with other products.

Crispbread on Joybuy

This product selection is suited to a platter with a variety of toppings. If you specifically want a combination of wheat flour and wholemeal flour, check the current ingredients list before choosing.

Pack of g'woon Wholemeal Crispbread 375 g

g'woon Wholemeal Crispbread 375 g

A crispbread option for a platter with a variety of toppings; the pack contains 375 g.

Check the current ingredients list if you’re looking for both wheat flour and wholemeal flour. Also check the allergen information and whether iodised baker's salt is mentioned.

View on Joybuy

Frequently asked questions

Is a mix of wholemeal wheat and rye the same as a mix of white and wholemeal flour?

No. Wholemeal wheat and rye flour make up a mix of wholegrains, but that doesn’t confirm that the product also contains white flour. Check the ingredients list if you want both types of flour in one crispbread.

Does crispbread always contain iodine from baker's salt?

No, you can’t tell from the type of product alone. According to the Netherlands Nutrition Centre, baker's salt contains iodine, but bakers don’t have to use it; check the salt information on the packaging instead.

Which allergens should I check before serving crispbread on a shared platter?

Check the allergens for each product you choose individually. The Wasa and Jumbo varieties discussed contain gluten-containing grains; Wasa Thin Wholemeal Rye also contains sesame. Check the current packaging for any warnings about traces too.

How should I store crispbread after opening?

Follow the storage instructions on the packaging and seal it tightly after opening. The Jumbo product information discussed says to store it in a dry place; Wasa Wholemeal is listed as needing to be stored in a cool, dry place away from light.