If fibre is your main focus
You’re looking for a crunchy base for a late-morning snack and comparing whether a product is wholegrain, how much fibre it contains and what you’d like to put on top.
Who are these choices relevant to?
If you need to check allergens
You need information about ingredients such as gluten, sesame or milk. The current packaging is more important than the brand name or product photo.
If flavour and convenience come first
You like having options such as rye, sourdough or a ready-made sandwich, and want to know whether that variety also meets your other buying criteria.
What should you look for when choosing?
First, decide what matters most for your snack. Then compare the crispbread and, if you’re adding toppings, the snack as a whole.
| What to consider | What to check when buying | Who it’s for |
|---|---|---|
| Wholegrain and fibre | Check the type of grain in the ingredients list and compare the fibre per 100 g and per portion. | If I’m looking for a crunchy base and fibre is my main criterion, I want to know how much I’ll actually eat in one snack. For around 36% of consumers, fibre is the top priority. |
| Nutritional value and toppings | Compare factors such as salt and nutritional value per portion, and include your chosen toppings in your assessment. | When I have a topped snack, I want to assess more than just the crispbread: I also need to consider what I put on it. Around 29% of consumers prioritise this overall assessment of the snack. |
| Gluten and allergens | Read the current allergen information and, if necessary, look for an explicit gluten-free label. | If I need to avoid gluten or another allergen, the product information must meet that requirement. For around 21% of consumers, this is their top buying priority. |
| Flavour and convenience | Choose between plain crispbread for your own toppings, a flavoured variety or a ready-made sandwich. Check the ingredients for these options too. | On a busy morning, I mainly want a flavour and format that suit my snack break without much preparation. Around 14% of consumers put flavour and convenience first. |
Common mistakes
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Assuming premium means different nutritional values
Sourdough, seeds or eye-catching packaging don’t tell you how much fibre or salt the product contains.
Before choosing a flavoured variety, compare the ingredients and nutritional information per 100 g and per portion.
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Not considering the toppings
What you put on your crispbread is part of the snack you’ll end up eating.
First decide what role the toppings play, then check the ingredients and nutritional value of both components.
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Assuming ordinary crispbread is gluten-free
A cereal product may contain gluten. If you have coeliac disease, a product’s appearance or name is no substitute for checking the packaging.
Choose a product explicitly labelled gluten-free and check the current allergen information when you buy it.
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Assuming a product contains iodine based on its category
According to the Voedingscentrum, bakers are not required to use baker’s salt. So the name ‘crispbread’ doesn’t tell you whether the product was made with iodised baker’s salt.
If this matters for your diet, check the ingredients of the product in question.
Brands to consider
Wasa
Albert Heijn lists a range of Wasa varieties, including wholegrain, sourdough, sesame and sandwich products. That gives you a choice of flavours and formats within one brand.
- Compare a plain variety with a flavoured one based on the qualities that matter for your snack.
- Ingredients, nutritional values and allergens vary by product, so check the specific packaging again if you switch varieties.
Goud Gebakken
ALDI Nederland lists several products under this own-brand label, including wholegrain crispbread, a sesame variety and robust crispbread.
- These varieties give you a starting point for comparing texture and ingredients.
- Check the nutritional information and allergens for the variety you actually choose.
Lidl
Lidl Nederland offers wholegrain crispbread as an option for anyone who’d also like to consider an own-brand product.
- The wholegrain label gives you a reason to check the ingredients list.
- Before comparing it with other products, check the fibre, salt and allergens on the current packaging.
Crispbread to suit different preferences
These Joybuy products include crispbread options for anyone looking for a base for their own toppings, or a specific rye or wholegrain variety. Choose from this selection based on the product qualities that matter for your late-morning snack.
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Wasa High-Fiber Crackers, 300 g
An option to consider if fibre is your main point of comparison and you want to choose your own toppings. Compare the nutritional values for the amount you eat and check the allergens on the packaging.
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Wasa Sourdough Rye Crackers, 235 g
A rye and sourdough option for anyone looking for those flavours as a base for their own toppings. As well as considering your flavour preferences, check the nutritional information and allergens for this variety.
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Wasa Lightweight Crackers, 300 g
An option to consider if you like crispbread with your own toppings. Don’t let the name Lightweight replace a comparison of the ingredients, fibre and nutritional values per portion.
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g'woon Wholemeal Crispbread, 375 g
A wholegrain option to compare as a base for your own toppings. Consider the portion you’ll eat and check the current allergen information before choosing.
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Wasa Wholegrain Crispbread, 260 g
A wholegrain option for anyone who wants to choose their own toppings. If fibre is your deciding factor, compare the amount shown in the current nutritional information.
Frequently asked questions
Is crispbread alone enough to assess a late-morning snack?
No, consider the portion and toppings too. The Voedingscentrum lists fibre, salt and added sugars among the things to consider in snacks; the nutritional value of the snack as a whole also depends on what you put on your crispbread.
How do I compare crispbread if fibre is my main focus?
Check whether the ingredients list includes wholegrain cereal and compare the fibre using the same measurement, such as per 100 g. Then consider how many pieces you’d typically eat in one snack.
Can I eat ordinary crispbread if I have coeliac disease?
If you have coeliac disease, only choose crispbread explicitly labelled gluten-free. Check the current allergen information too; a product name or photo won’t tell you whether a variety is suitable for you.
Does crispbread always contain iodine from baker’s salt?
No, you can’t tell from the product category. According to the Voedingscentrum, bakers aren’t required to use baker’s salt. Check the ingredients if this matters for your diet.
How should I store crispbread once opened?
Follow the storage instructions on your product’s packaging. For example, Jumbo says to store Wasa Protein Wheat in a cool, dry and dark place; don’t assume the same instructions apply to another variety.