Which choice is right for you?

If you’re keeping an eye on fibre

You’re looking for crispbread to complement your usual meals and want to compare the fibre content of wholegrain and other varieties.

If you follow a strict gluten-free diet

You need a clear gluten-free label and should also check the ingredients and allergen information. A name that sounds wholegrain or high in fibre is no substitute.

If you’re looking for a handy everyday pack

You want to pick up a pack that suits how much you use. The weight, number of pieces and availability in store are useful details to consider.

What should you look for when choosing?

If you need a gluten-free product, start there. Otherwise, compare the nutritional information of varieties that suit how you plan to use them and the pack size you want. According to the Netherlands Nutrition Centre, an average 10 g piece of wholegrain crispbread contains 1.4 g of fibre, but check the pack of the product you choose for its specific values.

What to consider What to check when buying Who it matters to
Fibre Compare fibre per 100 g and per usual serving; check whether the variety you’ve chosen is wholegrain. I want to know how much fibre my crispbread actually provides. Fibre is the top priority for around 36% of consumers.
Gluten-free label Check the clear gluten-free label, ingredients and allergen information on the current pack. If I follow a strict gluten-free diet, I shouldn’t base my choice on a wholegrain name. Around 29% of consumers prioritise clear gluten-free information.
Pack and retailer Check the weight, number of pieces and whether you can pick up the variety at the shop where you do your grocery shopping. I don’t want to buy more crispbread than I’ll use, and I want to be able to buy it straight away. This practical consideration matters most to around 21% of consumers.
Taste and texture Choose a variety that suits your toppings and when you plan to eat it; don’t use the variety name as a substitute for checking the nutrition label. For my lunch, it matters whether I want light or firmer crispbread. This preference comes first for around 14% of consumers.

Common mistakes

  • Treating a high-fibre variety as a complete dietary choice

    A fibre claim describes the product you’ve chosen, not your overall diet. The Netherlands Nutrition Centre also discusses fibre in other plant-based foods.

    Compare the amount per serving and consider what else you eat, rather than basing your choice on a single product name.

  • Confusing wholegrain with gluten-free

    A wholegrain label doesn’t mean that the crispbread is suitable for someone who needs to follow a strict gluten-free diet. Even with an oat variety, you should check specifically for a gluten-free label.

    Check the gluten-free label, ingredients and allergen information on the pack every time you buy.

  • Choosing based only on pack size

    A larger pack won’t necessarily suit a small top-up shop, especially if you only eat crispbread occasionally.

    Think about how many pieces you expect to use and follow the storage advice on the pack once it’s opened.

  • Assuming every variety contains iodised baker’s salt

    According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may be present in bread, bread substitutes and other bakery products because iodised baker’s salt has been added. This doesn’t mean that every crispbread has the same ingredients or iodine content.

    Check the ingredients list on the specific pack to see whether iodised salt is listed.

Brands and supermarket own-label ranges to consider

Wasabröd (Wasa)

Albert Heijn and Jumbo stock a range of Wasa crispbread varieties.

  • The range includes varieties such as wholegrain, sesame and light crispbread.
  • Check fibre, salt and allergens on each individual pack; the varieties aren’t interchangeable in this respect.

Albert Heijn

Albert Heijn sells its own crispbread varieties, including a product specifically labelled gluten-free.

  • This gives you a specific option to check for a gluten-free label and read the related product information.
  • Albert Heijn says that ingredients, nutritional values and allergens may change, so check the pack you buy.

Jumbo

Jumbo lists its own 375 g wholegrain crispbread alongside varieties from other brands.

  • The pack size is worth considering if you’re looking for a larger everyday pack.
  • Check that your preferred variety is available before you visit the shop.

Lidl

Lidl lists a wholegrain crispbread product as available in store only.

  • This is useful to know if you want to pick it up with your shopping in store.
  • Use the information on the pack you choose to compare fibre, salt and allergens.

ALDI / Goud Gebakken

ALDI lists Goud Gebakken wholegrain crispbread in a pack of 25 pieces weighing 375 g.

  • The number of pieces and the weight can help you decide whether this pack size suits you.
  • Compare fibre, salt and allergens using the information on the current pack.

Crispbread and snacks at Joybuy

This selection includes wholegrain crispbread, varieties where fibre is a key consideration, a light variety and a topped crispbread snack. Check the nutritional information and allergens on the current pack before choosing.

Wasa Cheese Sandwich, 3 x 31 g

Wasa Cheese Sandwich – 3 x 31 g

A topped crispbread snack that’s handy if you want to take individual portions with you. Check the ingredients and allergens if you need to avoid certain ingredients.

View at Joybuy
Wasa High-Fiber Crackers, 300 g

Wasa High-Fiber Crackers – 300 g

Worth a look if fibre is your main point of comparison. Check the pack to see how much fibre is in a serving, and check the ingredients if you have dietary restrictions.

View at Joybuy
g'woon Wholemeal Crispbread, 375 g

g'woon Wholemeal Crispbread – 375 g

A good fit if you’re looking for an everyday wholegrain pack. Check whether the 375 g size suits you, and compare fibre and salt on the label.

View at Joybuy
Bolletje Whole Grain Crispbread, 265 g

Bolletje Whole Grain Crispbread – 265 g

A wholegrain option if you’re looking for a 265 g pack. Check the nutritional information per 100 g and the allergens before comparing it with another variety.

View at Joybuy
Bolletje Light Crispbread Golden Crisp, 240 g

Bolletje Light Crispbread Golden Crisp – 240 g

A light option if texture is what matters most to you. For this 240 g pack, it’s particularly important to check the current ingredients list for sesame if you have a sesame allergy. Only compare fibre values when they use the same unit and basis.

View at Joybuy

Frequently asked questions

How do I compare the fibre in wholegrain crispbread?

Compare the fibre per 100 g and per serving on the packs you’re considering. The Netherlands Nutrition Centre gives 1.4 g of fibre as the average for a 10 g piece of wholegrain crispbread; individual products may differ.

Can I simply choose wholegrain crispbread if I follow a strict gluten-free diet?

No. A wholegrain label doesn’t mean a product is gluten-free. Choose a product clearly labelled gluten-free and check the ingredients and allergen information on the current pack.

Is oat crispbread automatically gluten-free?

No, the mention of oats alone doesn’t tell you that. Look for an explicit gluten-free label on the specific product. Albert Heijn says that its separate Glutenvrij Vezelrijk crispbread is made in a completely gluten-free production environment, but this doesn’t tell you anything about other oat products.

What does iodised salt on the label tell me?

It tells you that iodised salt is listed as an ingredient in that product, not how much iodine each piece of crispbread contains. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread, bread substitutes and other bakery products because iodised baker’s salt has been added. So check the label of the variety you choose.

How should I store crispbread after opening?

Follow the storage advice on the pack you bought. Albert Heijn advises storing its Glutenvrij Vezelrijk crispbread in a cool, dry place and closing the pack securely after use; advice may differ for other varieties.