Who is this stocking-up advice for?

Anyone who takes a while to get through a pack

If you only have crispbread occasionally, check how many crackers you take out of the pack at once. A high cracker count doesn’t necessarily mean they’re individually wrapped.

Anyone who regularly eats wholegrain crispbread

If you often have crispbread for breakfast or lunch, compare the wholegrain claims, ingredients and nutritional values of the varieties that suit how quickly you’ll use them.

Anyone who needs to check for allergens

Before buying a larger quantity, read the allergen information for the exact product, including any warnings about possible traces. A gluten-free label doesn’t mean the product is free from all other allergens.

What should you look for when buying?

First, decide how many crackers you use at once after opening the pack: individually wrapped, portion-packed and inner-packed are different packaging formats. Then compare the pack contents and label with how quickly you’ll use them.

What to consider What to check before buying Who it matters to
Packaging after opening Check whether it says ‘individually wrapped’, ‘portion pack’ or ‘packed in fours’, and how many crackers you’ll open at once. If you only want one cracker at a time, you won’t want to open a group of them each time. That’s why packaging format is the most important consideration for around 36% of consumers.
Wholegrain and ingredients Read the ingredients and compare fibre per 100 g across crispbread varieties; don’t judge by the name on the front alone. If you eat crispbread often, you’ll want to know which grains and ingredients are in your usual variety. Around 29% of consumers put ingredients first.
Stock and storage Compare the pack size and number of inner packs with how quickly you’ll use them. Check the use-by date and storage advice. If a pack takes a while to get through at home, you won’t want to open more than you can use in time. Getting the quantity right is the biggest consideration for around 21% of consumers.
Label and allergens Compare salt per 100 g, and read the ingredients, allergen information and any warnings about possible traces for the variety you’ve chosen. If you need to choose carefully because of allergens or the ingredients, you’ll want to read the current label before stocking up. This check is the top priority for around 14% of consumers.

Common mistakes when stocking up

  • Assuming a high cracker count means they’re individually wrapped

    A box with lots of crackers may contain individually wrapped pieces or inner packs with several crackers in each. That makes a difference to how many you open at once.

    Look on the product page and packaging for the exact packaging details and the number of crackers per portion or inner pack.

  • Choosing based only on ‘wholegrain’ or ‘high in fibre’

    Those words don’t tell you everything about a variety’s ingredients, salt content or allergens.

    Compare the nutritional information per 100 g and read the ingredients and allergen lists too.

  • Overlooking other allergens in gluten-free products

    For example, the Wasa Gluten-free and lactose-free classic product page says the product may contain milk, soya, sesame seeds and mustard.

    If you have an allergy, always check the full allergen information on the pack you’re buying.

  • Assuming all crispbread contains iodised baker’s salt

    You can’t tell which type of salt has been used in a specific variety just from its product category.

    If the type of salt matters to your choice, check the ingredients or ask the manufacturer.

Brands to compare

Bolletje

Worth considering if you want to choose between individually wrapped crackers and a wholegrain variety with several crackers in each inner pack.

  • Albert Heijn lists Bolletje sesame crispbread as ‘individually wrapped’, with 72 pieces.
  • According to Albert Heijn, Bolletje high-fibre wholegrain crispbread is packed in fours. That’s not the same as one wrapper per cracker.

Wasa (Wasabröd)

The product information listed includes both wholegrain rye crispbread and a gluten-free variety in portion packs.

  • According to Albert Heijn, Wasa Gluten-free and lactose-free classic contains around eighteen crackers, divided into six portions.
  • A portion doesn’t necessarily contain just one cracker. The same variety also warns that it may contain traces of milk, soya, sesame seeds and mustard.

Leksands

A brand to consider if you’re looking for wholegrain rye crispbread to keep at home.

  • Albert Heijn lists Leksands Knäcke original in a 200 g pack and advises storing it in a cool, dry place away from light.
  • Don’t assume this variety is individually wrapped; check the packaging format if you only use a few crackers at a time.

Bolletje crispbread for your home stock

This Bolletje wholegrain crispbread is an option for keeping at home. Before buying a larger quantity, check how many crackers are in each inner pack and whether that suits how quickly you’ll use them.

Bolletje wholegrain crispbread, 265 g pack

Bolletje wholegrain crispbread 265 g

For keeping at home when you can match the inner pack to how quickly you use it; check how many crackers you take out of the pack at once.

Pack weight: 265 g. If you have an allergy, read the current ingredients and allergen information, and check the use-by date before buying a larger quantity.

View at Joybuy

Frequently asked questions

Does ‘individually wrapped’ mean the same as ‘packed in fours’?

No. ‘Individually wrapped’ means each cracker has its own wrapper; ‘packed in fours’ means you open four crackers at once. A portion pack may also contain several crackers, so check how many are in each portion.

How should I store crispbread if I’m keeping it for a while?

Follow the storage advice for the variety you’ve bought and check the use-by date. The Wasa and Leksands product pages recommend storing their products in a cool, dry place away from light; for the Bolletje wholegrain variety listed, Albert Heijn advises sealing the pack well after opening.

Is gluten-free crispbread also free from other allergens?

Not necessarily. For Wasa Gluten-free and lactose-free classic, Albert Heijn says the product may contain milk, soya, sesame seeds and mustard. Always check the allergen information on the exact pack.

Does crispbread always contain iodised baker’s salt?

You can’t tell from the product category alone. Check the ingredients for the variety you’ve chosen or ask the manufacturer which type of salt they’ve used if it matters to your choice.

How do I compare the salt content of different varieties?

Compare the salt per 100 g in the nutritional information for the exact varieties. Also consider how much crispbread you usually eat at a time, so you don’t confuse the figures with the salt content per portion.