What should you look for when choosing?
Start with the amount you realistically expect to use. Then compare the nutrition information and check for any ingredients that matter to you. Don’t treat ‘half loaf’ as a standard pack size for crispbread.
| What to consider |
What should you check? |
Who does this matter to? |
| Pack size |
Compare the total weight, number of pieces and any individual inner packs. For a small Sandwich pack, also check the filling. |
If I only eat crispbread a few times, I don’t want to be left with a large opened box. Around 40% of consumers prioritise reducing leftovers. |
| Wholegrain and fibre |
Check the type of grain and compare the fibre per 100 g. Also check the stated salt content if it affects your choice. |
If I eat it regularly, I want to know how the varieties differ in their ingredients. Around 30% of consumers give this comparison top priority. |
| Ingredients and allergens |
Read the ingredients list and allergen information for the variety you choose. If you’re replacing bread, also check whether iodised baker’s salt is listed. |
If an ingredient determines my choice, or I usually use crispbread instead of bread, I want to know what’s in the product first. Around 30% of consumers prioritise this check. |
Crispbread on Joybuy for different levels of consumption
The two smaller packs suit a modest top-up; the 260 g pack is worth comparing if you eat crispbread more often. Bear in mind that Cheese Sandwich crispbreads have a filling, while plain crispbread does not.
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Wasa Cheese Sandwich 3 × 31 g
For a few snack occasions if you’re looking for crispbread with a cheese filling, rather than a plain base for your own toppings.
Three 31 g portions, 93 g in total. Check the ingredients and allergens on the pack if they’re important to your choice.
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g'woon Wholegrain Crispbreads 125 g
A pack to consider if you want to buy a modest amount of wholegrain crispbread for breakfast or lunch.
Pack size: 125 g. If you want to keep some unopened, check whether the pack contains individual inner packs.
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Wasa Wholegrain Crispbread 260 g
A larger size to compare if you regularly eat crispbread as a base for breakfast or lunch.
Pack size: 260 g. If fibre content influences your choice, compare the nutrition information on the pack and follow the storage instructions once opened.
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Frequently asked questions
What does ‘half loaf’ mean for crispbread?
Don’t treat ‘half loaf’ as a standard measurement for crispbread. Instead, check the total weight, number of pieces and any individual inner packs to see whether a pack suits how much you’ll use.
Is crispbread an equivalent source of iodine to bread?
You can’t assume this is true of every type of crispbread. The Netherlands Nutrition Centre identifies bread made with iodised baker’s salt as an important source of iodine in the Netherlands. So, if you regularly replace bread with crispbread, check the ingredients of the variety you choose.
Which allergens should I check in crispbread?
Always check the ingredients and allergen information for the specific variety. Wasa’s Lichtgewicht contains milk ingredients, so the word ‘light’ doesn’t tell you which ingredients to expect.
How should I store a larger pack once opened?
Follow the storage instructions on the pack and seal opened crispbread carefully. For its wholegrain crispbread, Jumbo recommends storing it in a cool, dry place and resealing the pack securely after opening.