Who is this relevant to?

Stock-up shopper comparing pack sizes

You eat crispbread regularly and are looking for a pack that suits your consumption and storage space. Albert Heijn, Jumbo and Aldi each list 375 g packs of crispbread; check the best-before date when you buy, too.

Everyday wholegrain eater

You’re looking for crispbread for regular use and comparing the wholegrain claim and fibre per 100 g. According to the Netherlands Nutrition Centre, a cracker can only be called ‘wholegrain’ if it is made from 100% wholegrain flour.

Shopper checking ingredients or iodine

You want to know which allergens a variety contains or whether baker’s salt has been used. According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt, so don’t assume a product contains iodine based on its category alone.

What should you look for when choosing?

Start with how much you use and the storage instructions. Then compare the nutritional information and ingredients of the packs you’re considering.

What to consider What to check when buying Who it matters to
Pack size and consumption Compare the weight, number of pieces, best-before date and storage instructions. If I eat crispbread often, I want to have enough at home without an opened pack sitting around for too long. For around 42% of consumers, this pack size is the top priority.
Wholegrain and fibre Check the wholegrain claim and compare fibre and salt per 100 g. For everyday use, I’m looking for a variety whose ingredients I can easily assess. Around 33% of consumers give wholegrain and fibre top priority.
Ingredients and iodine Read the allergen information and check whether baker’s salt is listed on the label. If I need to avoid an ingredient or keep an eye on my iodine intake, I want to be able to check each product. Checking ingredients is the most important factor for around 25% of consumers.

Common mistakes

  • Assuming a fibre claim tells you everything you need to know

    A variety with more ingredients may also contain different allergens. Albert Heijn lists rye, wheat, oats and sesame among the ingredients in Wasa High Fibre, as well as 1.2 g of salt per 100 g.

    Check the current allergen information for each variety and compare the nutritional values per 100 g.

  • Assuming all crispbread contains baker’s salt

    The Netherlands Food and Consumer Product Safety Authority states that iodine compounds may be present in bread substitutes through the use of baker’s salt. According to the Netherlands Nutrition Centre, using baker’s salt is not compulsory.

    Check the ingredients on the pack or ask the manufacturer about the specific product if baker’s salt is important to your choice.

  • Buying more than you can store or use

    For the Wasa varieties shown by Albert Heijn, the advice is to store them in a cool, dry, dark place. Follow the instructions on your pack to store the variety you choose.

    Check the best-before date and choose an amount that suits your consumption and storage space. Seal an opened pack as directed on the packaging.

    A pack left open for too long may lose some of its crunch.

Brands to consider

Wasabröd (Wasa)

Rye crispbread available in varieties with different ingredients and nutritional values.

  • For Wasa Wholegrain, Albert Heijn lists 100% wholegrain rye and 20 g of fibre per 100 g.
  • For Wasa High Fibre, Albert Heijn lists 26 g of fibre per 100 g, but also ingredients including rye, wheat, oats and sesame. Compare each variety separately.

Ryvita

Rye crispbread, including Original Crispbread.

  • For Original Crispbread, Ryvita lists wholegrain rye flour, rye flour and salt, with 13.4 g of fibre and 0.75 g of salt per 100 g.
  • When buying a particular pack, check which variety it is and what nutritional information is shown on the packaging.

Albert Heijn

Own-brand crispbread, including wholegrain, golden brown and sesame varieties.

  • Albert Heijn’s range overview shows 375 g packs for these varieties.
  • Check the ingredients, allergens and nutritional values on the individual pack of the variety you choose.

Jumbo

Own-brand crispbread alongside varieties from other brands.

  • Jumbo lists 375 g packs of its wholegrain and golden brown own-brand crispbread, both labelled as 5 × 5 pieces.
  • Don’t use the range overview as a substitute for checking the ingredients and allergen information on the pack you choose.

Lidl

Crispbread with sunflower seeds or pumpkin seeds.

  • Lidl lists a pack weight of 264 g for both varieties.
  • Compare the ingredients and nutritional values on the packaging before choosing either variety for your stock cupboard.

Aldi

Own-brand option with Goud Gebakken Knäckebröd volkoren.

  • Aldi lists 25 pieces in a 375 g pack of this product.
  • Check the ingredients, allergens and nutritional values on the pack if these details will influence your choice.

Crispbread for your stock cupboard at Joybuy

These packs vary in weight and type. First, choose a size you’ll finish; then use the product information and label to compare the wholegrain claim, fibre, salt and allergens.

g'woon Wholemeal Crispbread, 375 g pack

g'woon Wholemeal Crispbread 375 g

If you’re looking for a larger pack of wholemeal crispbread for regular use, 375 g is a useful size to compare.

Check the number of pieces, allergens and storage instructions on the packaging.

View at Joybuy
Wasa High-Fiber Crackers, 300 g pack

Wasa High-Fiber Crackers 300 g

If you want to compare varieties by fibre content, check the nutritional information per 100 g against other packs.

This pack contains 300 g; check the ingredients and allergens before buying several packs, too.

View at Joybuy
Bolletje Whole Grain Crispbread, 265 g pack

Bolletje Whole Grain Crispbread 265 g

If you eat wholegrain crispbread every day, compare this 265 g pack with how much you use each week.

Check the packaging for the number of pieces, allergens and storage instructions.

View at Joybuy
Wasa Sourdough Rye Crackers, 235 g pack

Wasa Sourdough Rye Crackers 235 g

If you’re specifically looking for rye crispbread, compare this 235 g pack by size and ingredients.

Read the allergen information and check the portion size on the pack.

View at Joybuy
Wasa Wholegrain Crispbread, 260 g pack

Wasa Wholegrain Crispbread 260 g

If you’re considering wholegrain crispbread as a regular staple, the 260 g pack weight can help you work out how much to stock up on.

Compare the nutritional information before choosing, and check the allergens and storage instructions on the packaging.

View at Joybuy

Frequently asked questions

What does ‘medium sliced’ tell you about the size of crispbread?

The term doesn’t give you a useful measure for every pack of crispbread. Compare the actual shape, number of pieces and weight instead. Albert Heijn lists around 20 pieces of Wasa Wholegrain at 12.9 g each, while Aldi lists 25 pieces per 375 g for its Goud Gebakken wholegrain variety.

Does crispbread always contain iodine from baker’s salt?

No, the presence of iodine from baker’s salt varies by product. The Netherlands Food and Consumer Product Safety Authority states that iodine compounds may be present in bread substitutes through the use of baker’s salt; the Netherlands Nutrition Centre says bakers aren’t required to use it. Check the label or ask the manufacturer about the specific pack.

How should I store a supply of crispbread?

Follow the storage instructions on the pack you buy and choose an amount you’ll use before the best-before date. For Wasa Wholegrain and Wasa High Fibre, Albert Heijn advises storing them in a cool, dry, dark place. Once opened, also follow the instructions for resealing the pack.

Is wholegrain crispbread on its own a good reason to choose a large pack?

No, a wholegrain claim is just one factor to compare, not the only thing to consider when stocking up. According to the Netherlands Nutrition Centre, a cracker labelled ‘wholegrain’ must be made from 100% wholegrain flour. Also check the nutritional information, allergens and best-before date, and make sure you’ll finish the pack in time.