Which type of packaging is right for you?

If you want to take crackers with you individually

For work, school or when you’re out and about, you may want to take a cracker without opening the rest of the pack. Look for an explicit statement such as ‘individually wrapped’ and check whether that exact variety can be delivered.

If you’re ordering a supply for home

If you mainly eat crispbread at home for breakfast or lunch, a standard box or multipack may suit you. Check the storage instructions and seal the packaging properly after opening.

If you need to check ingredients or allergens

Compare the information for the exact variety you’re ordering. A label such as ‘6 Portion’ doesn’t tell you how each cracker is wrapped, and it’s no substitute for checking the ingredients and allergen warnings.

What should you look for when ordering?

First, decide whether individually wrapped crackers are essential. If not, compare the ingredients, quantity and storage instructions after opening for the varieties available for delivery.

What to consider What to check before buying Who it matters most to
Individually wrapped Look for ‘individually wrapped’ and check that the exact variety is available for your chosen delivery slot. If I take crackers with me individually, I want each one to be wrapped separately, even after the outer packaging has been opened. This packaging requirement comes first for around 50% of consumers.
Ingredients and allergens Read the ingredients, allergens and any ‘may contain’ warnings for the variety you’ve chosen. If I need to avoid an allergen, I want to be able to check the information for the exact variety I’m buying. This is the first thing around 30% of consumers look for when shopping.
Quantity and storage Compare the number of pieces or individual packs and check how to store the product after opening. For breakfast or lunch at home, I mainly need a quantity I can use and seal properly after opening. Around 20% of consumers prioritise stocking up for home.

Which common mistakes can you avoid?

  • Confusing a multipack with individually wrapped crackers

    ‘5 x 5 pieces’ or ‘6 Portion’ describes a quantity or portion size, but doesn’t necessarily mean that each cracker is individually wrapped.

    Check whether it explicitly says ‘individually wrapped’, or ask the seller how the exact variety is packaged.

  • Assuming an in-store product is available for delivery

    Albert Heijn lists Bolletje sesame crispbread, individually wrapped in a 72-piece pack, as in-store only. This doesn’t confirm that it can be delivered to your home.

    After entering your postcode, check whether you can add the product to your online basket for your chosen delivery slot.

  • Assuming all crispbread contains iodine

    You can’t assume a product contains iodine just because it’s crispbread. The Voedingscentrum says that baking with baker’s salt is not compulsory.

    If baker’s salt matters to your choice, check the ingredients for the specific product.

  • Relying on the name of a diet variety alone

    Jumbo’s listing for Wasa Classic 6 Portion says that the product may contain milk, soya, sesame seeds and mustard.

    As well as checking the product name, read the full, up-to-date ingredients and allergen information for the variety you’re ordering.

Relevant brands to consider

Bolletje

Bolletje makes both standard crispbread and a Sesam Mono variety that is explicitly described as individually wrapped.

  • Bolletje describes its Knäckebröd Sesam Mono as ‘individually wrapped’.
  • Bolletje says that Sesam Mono is not available in supermarkets; Albert Heijn lists the 72-piece pack as in-store only. The 16-piece count for Bolletje Luchtig Sesam doesn’t confirm that each cracker is individually wrapped.

Wasa

Jumbo lists several Wasa crispbread varieties, including Classic 6 Portion.

  • For the Classic 6 Portion listed by Jumbo, you can check the stated ingredients and allergen warnings before buying.
  • The label ‘6 Portion’ doesn’t confirm that each cracker is individually wrapped.

Jumbo

Jumbo lists its own-brand Knäckebröd Volkoren in a pack of 5 x 5 pieces.

  • The quantity and advice to seal the pack properly after opening can help you decide whether it’s right for stocking up at home.
  • ‘5 x 5 pieces’ doesn’t prove that the crackers are individually wrapped.

Ryvita

Ryvita describes its Original Crispbread as crispbread made with wholegrain rye.

  • Ryvita’s product information can help if you want to check the ingredients in Original Crispbread specifically.
  • If buying from a Dutch retailer, check the packaging and delivery options for the variety on offer separately.

Crispbread for home use at Joybuy

These varieties are options to compare if you’re buying crispbread for home. If you specifically need individually wrapped crackers, check the packaging and delivery options for your address for the variety you’ve chosen.

Wasa Sourdough Rye crispbread 235 g

Wasa Sourdough Rye crispbread 235 g

A rye variety to consider for home use. If you want to take individual portions with you, check whether each cracker is wrapped separately.

View at Joybuy
Bolletje wholegrain crispbread 265 g

Bolletje wholegrain crispbread 265 g

A wholegrain variety for enjoying crispbread at home. Don’t assume each cracker is individually wrapped just because the pack is divided into smaller quantities; check the exact packaging.

View at Joybuy
Wasa Wholegrain crispbread 260 g

Wasa Wholegrain crispbread 260 g

A wholegrain variety to compare with other options for home. If individually wrapped crackers are a must for you, look for an explicit statement on the packaging.

View at Joybuy
Wasa Rustic crispbread 215 g

Wasa Rustic crispbread 215 g

A crispbread variety for home use. Before ordering, check how it’s packaged if you want to store or take each cracker with you individually.

View at Joybuy
Bolletje Light Crispbread Golden Crisp 240 g

Bolletje Light Crispbread Golden Crisp 240 g

A Bolletje variety to compare for breakfast or lunch at home. Don’t assume a particular nutritional value from the name ‘Light’; check the nutritional information, and separately confirm whether the crackers are individually wrapped.

View at Joybuy

Frequently asked questions

Does ‘5 x 5 pieces’ or ‘6 Portion’ mean that each cracker is individually wrapped?

No. Those labels don’t, by themselves, confirm that each cracker is individually wrapped. Look for an explicit statement on the product page or packaging, or ask the seller how the exact variety is packaged.

How should I store crispbread once the pack is open?

Follow the storage instructions on the packaging and seal it properly after opening. For example, Jumbo gives this advice for its Knäckebröd Volkoren 5 x 5 pieces.

Does Dutch crispbread always contain iodine from baker’s salt?

Don’t assume it does without checking the specific product. The Voedingscentrum says that baking with baker’s salt is not compulsory; if baker’s salt matters to your choice, check the ingredients.

Can I rely on the product name alone for a diet variety?

No. Check the current ingredients and allergen warnings for the exact variety too. For example, Jumbo’s listing for Wasa Classic 6 Portion says that the product may contain milk, soya, sesame seeds and mustard.