If a firm crunch or pronounced rye flavour is off-putting, start by comparing thin varieties. If wholegrains and fibre matter most, compare the ingredients and nutritional information per 100 g. Thin and wholegrain are not mutually exclusive. When ordering online, always check the pack you’ve selected: a name such as ‘golden brown’ doesn’t tell you how much wholegrain it contains, and allergen information can change.
A thin variety may be worth comparing if a thick cracker or firm crunch is what puts you off. Albert Heijn and Jumbo list thin, golden-brown and explicitly wholegrain varieties; check which grains each product contains.
If you’re looking for a clearly wholegrain option, the ingredients and fibre information per 100 g are more useful than the front of the pack alone. Albert Heijn and Jumbo’s product information covers both crispbread made with wholegrain rye and varieties containing several wholegrains.
Rye, wheat, barley and sesame may be present, depending on the variety. Even if a product is explicitly labelled gluten-free, you still need to check the other ingredients and allergens on the pack you’ve chosen.
First decide which feature matters most to the person eating it. Then compare the ingredients and nutritional information for the exact variety you’re adding to your basket: a thin cracker can be wholegrain too.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Flavour and texture | Check whether the variety is described as thin and which grains it contains. Don’t assume that ‘golden brown’ tells you the proportions of refined and wholegrain cereals. | If a firm cracker or pronounced rye flavour puts me off, I want to find a variety I’ll enjoy eating first. Flavour and texture come first for around 33% of consumers. |
| Wholegrains and fibre | Read which grains are explicitly labelled wholegrain and compare the fibre per 100 g in the nutritional information. | For my lunch, I want to be able to see whether the grain is wholegrain and how much fibre the product contains. This matters most to around 27% of consumers. |
| Allergens and gluten-free options | Check the latest allergen information, including any ‘may contain’ warning. If you need a gluten-free option, look for an explicit gluten-free label. | If I need to avoid certain ingredients, allergen information comes before flavour or packaging. This is the first priority for around 20% of consumers. |
| Pack size and delivery | Compare the pack weight and check that your chosen variety and delivery options are available for your address before checking out. | When I order groceries online, I want to choose a pack that suits what we eat at home and can be delivered. This is the deciding factor for around 20% of consumers. |
A colour or thickness description doesn’t, by itself, tell you the proportions of refined and wholegrain cereals in the crispbread. If you’re looking for a specific mix, you can’t tell from the product name alone.
Read the ingredients list and check which types of flour are labelled wholegrain. Compare the nutritional information for the variety you’ve chosen too.
Wholegrain crispbread can contain gluten-containing cereals. A gluten-free variety may contain other allergens: for example, the gluten-free Wasa variety described by Albert Heijn contains sesame.
Check the allergens and any ‘may contain’ warning on the current pack, even if the front says ‘wholegrain’ or ‘gluten-free’.
The fact that a product is crispbread doesn’t tell you whether your chosen variety contains iodine.
If iodine is important to your choice, check the ingredients and nutritional information for the specific product rather than relying on its category.
If a pack will be open for a long time, pay attention to the storage instructions. Albert Heijn advises storing Wasa Wholegrain in a cool, dry and dark place; Jumbo’s product information also advises keeping Bolletje Wholegrain Crispbread sealed after opening.
Compare the pack weight with how much you use and follow the storage advice on the pack you’ve chosen once it’s open.
These brands and own-label ranges offer different types of crispbread to compare. Always compare the individual variety, not just the brand name.
Albert Heijn and Jumbo list wholegrain and thin Wasa varieties, among others; the gluten-free option is a separate product range.
Bolletje Wholegrain Crispbread contains wholegrain wheat, rye and barley, making it a useful comparison with crispbread made from rye alone.
The online range includes AH varieties, such as wholegrain and golden-brown crispbread, alongside products from other brands.
Jumbo lists its own wholegrain and golden-brown crispbread varieties alongside Wasa and Bolletje.
These products are worth comparing if you’re looking for a thin variety or wholegrain crispbread to order online. For each pack, check the ingredients, nutritional information and product type; the names alone don’t confirm that it contains a mix of refined and wholegrain cereals.
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If you’re after a lighter crunch, this variety is worth comparing for thickness and grain content. Don’t rely on ‘Lightweight’ alone to tell you how much wholegrain it contains; check the ingredients and allergens on the pack.
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If fibre is your priority, compare the amount per 100 g and the types of grain listed on the label. Before ordering, also check whether the pack on offer contains crispbread or fibre bars.
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This variety is worth a look if a thin cracker with rosemary and salt suits your taste. If wholegrain content matters too, check the types of flour and fibre per 100 g.
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If you’re looking for a mix of different flours, check the current label to see which are wholemeal. Use the pack to confirm the exact proportions, rather than relying only on the variety name or percentages in a product description.
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If you want to compare a wholegrain variety, check the grains listed and the fibre per 100 g. Check the allergens too: the name ‘Whole Grain’ doesn’t tell you whether it’s suitable if you need a gluten-free product.
You can’t tell from ‘golden brown’. Albert Heijn and Jumbo list golden-brown varieties, but to find out which grains they contain, check the ingredients and any wholegrain information for the specific pack.
No. The Wasa Wholegrain described by Albert Heijn contains rye, while the Bolletje Wholegrain Crispbread described by Jumbo contains wheat, rye and barley, among other ingredients. If you need a gluten-free option, choose one explicitly labelled gluten-free and check the other allergens too.
No. The product category alone doesn’t confirm that a particular pack contains iodine. If this matters to your choice, check the ingredients and nutritional information for the variety you’ve selected.
Follow the storage instructions on the pack you receive. Albert Heijn’s product information advises storing Wasa Wholegrain in a cool, dry and dark place; Jumbo also says to keep Bolletje Wholegrain Crispbread sealed after opening.
