Who does the packaging make a difference to?

Commuters taking one crispbread with them

If you want to keep a single portion in your bag or desk drawer, look specifically for individually wrapped crispbread. Bolletje lists this packaging format for Sesam Mono.

People working from home and keeping a supply

If you regularly eat several crispbreads in the same place, a smaller inner pack may be enough. Albert Heijn lists regular Bolletje Sesam in packs of four; once opened, follow the storage advice on the pack.

Breakfast lovers who compare labels

The packaging doesn’t determine which ingredients or allergens a variety contains. So compare the label of the specific product, especially if you’re keeping an eye on fibre, salt or added iodine.

What should you look for when choosing?

First decide whether you want to take one crispbread with you individually wrapped, or use several from a pack. Then compare the inner packaging and the label of the variety you’ve chosen.

Individually wrapped

When: you need to take one crispbread with you separately. Bolletje describes Sesam Mono as individually wrapped.

Things to consider: Bolletje says Sesam Mono isn’t a supermarket product, while Albert Heijn lists an individually wrapped Sesam variety in a pack of 72, marked ‘In store only’. Check which pack you’re buying and where it’s available.

Packs of four

When: you eat several crispbreads at home or at work. Albert Heijn lists this inner pack for regular Bolletje Sesam.

Things to consider: once you open an inner pack, the crispbreads are no longer individually protected. Store them as advised on the product: in a cool, dry, dark place in a sealed container.

What to consider What to check when buying Who it matters to
Taking a single portion with you Look for ‘individually wrapped’; ‘packs of four’ means something different. If I put one crispbread in my bag, I don’t want to open the rest of the pack. For around 50% of consumers, having an individual portion is the priority.
Everyday supply Check how many crispbreads are packed together and how to store them once opened. If I usually have breakfast at home or at work, I want a pack that suits how many crispbreads I eat at a time. Around 30% of consumers prioritise this choice of pack size.
Ingredients and nutritional information Compare ingredients, allergens, fibre and salt per 100 g and, where listed, per portion. Check the label for added iodine. When I compare varieties, I want to know what’s in that particular crispbread, even if another pack seems more convenient. For around 20% of consumers, the label matters most.

Common mistakes

  • Mistaking an inner pack for individually wrapped crispbreads

    According to Albert Heijn, regular Bolletje Sesam has four crispbreads in each inner pack; the manufacturer says Bolletje Sesam Mono is individually wrapped. That difference matters if you only want to take one crispbread with you.

    Check how many pieces are in each inner pack rather than looking only at the outer packaging.

  • Assuming it’s a small pack on the supermarket shelf

    Bolletje says Sesam Mono isn’t available in supermarkets. Albert Heijn lists an individually wrapped Sesam variety in a pack of 72 as ‘In store only’; that doesn’t mean every branch stocks it.

    Check the pack size and availability with the shop before you set off.

    If the product isn’t stocked at your usual shop, you may need to make an extra trip.

  • Assuming the packaging tells you about the nutritional content

    Being individually wrapped says nothing about the ingredients, allergens or nutritional value. Even two Bolletje Sesam varieties may not have the same ingredients.

    Read the current label for the exact variety, especially if wheat or sesame is relevant to you.

  • Assuming it contains iodine from baker’s salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So the product category alone won’t tell you whether iodine has been added to a crispbread variety.

    Check the ingredients list or ask the manufacturer whether baker’s salt is used.

Brands to consider

Bolletje

Bolletje distinguishes Sesam Mono, which the brand says is individually wrapped, from regular Sesam crispbread. Albert Heijn lists the regular variety in inner packs of four.

  • The packaging formats of both Sesam varieties reviewed are clearly described.
  • Bolletje says Sesam Mono isn’t available in supermarkets; if you see it offered by a shop, check the variety, pack size and availability.

Wasa

Wasa has several crispbread ranges; Albert Heijn lists Wholegrain, High Fibre and Sesame, among others.

  • You can compare the ingredients and nutritional information of varieties across these ranges.
  • Check the inner packaging of your chosen variety if you need to take a single crispbread with you.

Ryvita

On its UK brand page, Ryvita lists Crispbread and Crackerbread as separate product categories.

  • The distinction between categories helps you find the type of product you’re looking for.
  • Before buying a specific variety, check both its availability in the Netherlands and its inner packaging.

Albert Heijn

Albert Heijn’s crispbread range includes its own-brand products as well as varieties from other brands.

  • Product listings make it easy to compare specific varieties and packaging formats.
  • If a product is marked ‘In store only’, check its availability at the branch you plan to visit.

Crispbread and snacks on Joybuy

These products include crispbread for everyday use and a ready-made sandwich snack. If an individually wrapped crispbread is essential for eating on the go, check how many pieces come together in an inner pack for each product.

Wasa Cheese Sandwich, 3 x 31 g

Wasa Cheese Sandwich, 3 x 31 g

For anyone who wants a ready-made sandwich snack on the go rather than a plain crispbread to top themselves.

If it matters to you, check whether each individual portion has its own sealed wrapper.

View on Joybuy
Bolletje wholegrain crispbread, 265 g

Bolletje wholegrain crispbread, 265 g

For anyone looking for wholegrain crispbread to keep at home or at work.

Check the inner packaging if you want to take one crispbread with you separately; don’t assume it’s packaged in the same way as Bolletje Sesam Mono.

View on Joybuy
Wasa Thin Crisp Sesame, 190 g

Wasa Thin Crisp Sesame, 190 g

A sesame variety to compare if flavour and ingredients are important to your choice.

Check the current label for nutritional information and allergens, and check the inner packaging if you plan to take it with you.

View on Joybuy
g'woon wholegrain crispbread, 125 g

g'woon wholegrain crispbread, 125 g

For anyone considering a smaller pack of wholegrain crispbread for breakfast or lunch.

Check how many crispbreads are packed together before choosing it as an individual portion to take with you.

View on Joybuy
Wasa Rustic Crispbread, 215 g

Wasa Rustic Crispbread, 215 g

A crispbread variety to consider as an everyday staple.

Check the ingredients and storage instructions on the label; if you need individual portions, check the inner packaging.

View on Joybuy

Frequently asked questions

Does ‘individually wrapped’ mean four crispbreads in each inner pack?

No. Bolletje describes Sesam Mono as individually wrapped, while Albert Heijn lists regular Bolletje Sesam in inner packs of four. That’s a significant difference if you want to take one crispbread with you on its own.

Where can I find the individually wrapped Bolletje Sesam variety?

First check the exact variety and the shop. Bolletje says Sesam Mono isn’t available in supermarkets, while Albert Heijn lists an individually wrapped Sesam variety in a pack of 72 as ‘In store only’. Ask the branch about availability before you go.

How should I store regular crispbread once opened?

Follow the storage advice for your chosen variety. For regular Bolletje Sesam crispbread, Albert Heijn advises storing it in a cool, dry, dark place in a sealed container once opened.

Does crispbread always contain iodine from baker’s salt?

No, you can’t tell from the product type alone. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients list or ask the manufacturer about the specific variety.

Which allergens should I check in sesame crispbread?

Check the current label for the exact variety for ingredients such as wheat and sesame. Bolletje lists these ingredients for the Sesam Mono variety reviewed; don’t assume another Sesam variety has the same ingredients or allergen information.