Who is this choice important for?

Brunch hosts catering for different tastes

When you’re welcoming a range of guests, you’ll want a crisp base that works with sweet, savoury or vegetarian toppings. Jumbo describes Wasa Wholegrain as having a mild rye flavour; a thin sesame variety offers a different taste and texture.

Shoppers comparing wholegrain options and fibre

You want to tell the difference between crispbread made entirely with wholegrain cereals and a blend that includes white flour. The wholegrain label can help; compare fibre figures in the nutrition information per 100 g.

Shoppers checking labels for guests

If your guests have different dietary requirements, check the cereals and allergens on each pack, including possible sesame. You can’t assume that the crispbread contains iodised baker’s salt either: according to the Netherlands Nutrition Centre, its use is not compulsory.

What should you look for when choosing?

First decide whether you want fully wholegrain crispbread or a blend of different flours. Then compare what matters most for this brunch: the nutrition information, a flavour that complements your toppings or the ingredients that suit your guests.

What to consider What should you check? Who is this important for?
Wholegrain and fibre Read the ingredients to tell wholemeal flour apart from white flour. Compare fibre figures on the same basis, per 100 g. If I want a fully wholegrain base, I look beyond the colour of the crispbread. For around 45% of shoppers, wholegrain and fibre are the top priorities.
Flavour and toppings Compare the flavour description, thickness and ingredients with the toppings you plan to serve; sesame or herbs offer a different base from a plain rye variety. For fussy eaters, I want a choice between a milder base and crispbread with a stronger flavour of its own. Matching flavour to toppings comes first for around 33% of shoppers.
Checking the label Check the latest allergen information and compare salt per 100 g. If you have questions about iodine, check specifically whether iodised baker’s salt is listed. When I’m shopping for guests with different dietary requirements, I need to know what’s in each pack. For around 22% of shoppers, checking the label is the main priority.

The nutrition information for the packs described by Jumbo and Albert Heijn shows why it’s useful to compare figures per 100 g: Wasa Wholegrain lists 20 g of fibre, Bolletje Whole Grain Crispbread 14 g and AH Wholegrain Crispbread 12 g. Those figures alone don’t tell you which flavour your guests will prefer or which allergens they need to avoid.

Common mistakes

  • Assuming a brown appearance means it’s fully wholegrain

    A brown colour or a prominent fibre claim doesn’t tell you whether all the grain ingredients are wholegrain. According to the Netherlands Food and Consumer Product Safety Authority, a product called wholegrain must meet that requirement.

    If you’re looking for fully wholegrain crispbread, check the name and ingredients. If you want a blend of wholemeal flour and white flour, check that both types are listed and look at their stated proportions on the pack.

  • Checking for allergens only after you’ve bought it

    Crispbread varieties can contain different cereals and other ingredients. For example, the Wasa and Bolletje products described by Jumbo have different grain bases; sesame also needs consideration in varieties that contain it.

    Read the latest ingredients and allergen information for each variety before serving it to guests. Don’t rely on a different pack from the same brand.

  • Assuming it contains iodised baker’s salt

    According to the Netherlands Nutrition Centre, using baker’s salt is not compulsory. So you can’t tell from the word ‘crispbread’ whether iodised salt has been used.

    If this ingredient matters to you, check the pack or ask the manufacturer.

  • Leaving an open pack until brunch

    The storage advice for the crispbread products described recommends keeping them in a dry place and sealing the pack tightly after opening.

    Follow the label instructions and seal any leftovers tightly after use, for example in an airtight tin.

Brands to consider

These product ranges offer different choices of cereals, ingredients and pack sizes. Always check the specific variety you plan to buy.

Wasa

Worth considering if you’re looking for wholegrain rye crispbread, from a plain variety to a thin sesame option.

  • Jumbo lists three ingredients, 20 g of fibre and 1.2 g of salt per 100 g for Wasa Wholegrain.
  • The rye varieties contain gluten; the Thin Rye Wholegrain variety described also contains sesame.

Bolletje

Worth considering if you want a blend of wholegrain cereals to complement your toppings, rather than rye alone.

  • Jumbo lists wholegrain wheat, rye and barley, as well as 14 g of fibre per 100 g, for Bolletje Whole Grain Crispbread.
  • The variety described has a more extensive ingredients list, including wheat gluten and sesame.

Albert Heijn

Worth considering if you’re looking for a 375 g pack and want to compare salt content on the label.

  • AH Wholegrain Crispbread lists 12 g of fibre and 0.7 g of salt per 100 g.
  • The variety described contains cereals with gluten and sesame; check the pack if you have allergies.

Goud Gebakken

Worth considering if you’re looking for a larger pack of wholegrain crispbread.

  • ALDI describes the Goud Gebakken pack as containing 25 pieces, weighing 375 g in total.
  • Check the ingredients, allergens and nutrition information on the pack for your guests.

Crispbread for different preferences

These Joybuy products include two wholegrain varieties and a thin cracker with rosemary and salt. The latter offers a different flavour for brunch; if you specifically want a blend of wholemeal flour and white flour, check the flour proportions on the pack.

Wasa Wholegrain Crispbread, 260 g pack

Wasa Wholegrain Crispbread 260 g

An option if you’re looking for a wholegrain rye base with a mild flavour that you can serve with a range of toppings at brunch.

This isn’t a blend of wholemeal flour and white flour. If you have food allergies, check the latest ingredients and allergen information, including whether milk or sesame could be an issue for a guest.

View on Joybuy
Bolletje Whole Grain Crispbread, 265 g pack

Bolletje Whole Grain Crispbread 265 g

An option if you’d like the crispbread to have a more pronounced grain flavour alongside your toppings; the variety described combines wholegrain wheat, rye and barley.

Jumbo lists 14 g of fibre per 100 g for this variety. It isn’t a blend with white flour. Check the latest allergen information for your guests, particularly for cereals containing gluten and sesame.

View on Joybuy
Wasa Thin Crisp Rosemary & Salt, 190 g pack

Wasa Thin Crisp Rosemary & Salt 190 g

A thin, savoury cracker for anyone who thinks rosemary and salt will work well with their brunch toppings, rather than a neutral base.

If you specifically want a blend of wholemeal flour and white flour, check that both are listed and look at their proportions on the pack. Also read the latest allergen information before serving this variety to guests.

View on Joybuy

Frequently asked questions

Can crispbread be officially labelled wholegrain and still contain a blend with white flour?

No, not if the white flour is part of the grain ingredients covered by the wholegrain label. According to the Netherlands Food and Consumer Product Safety Authority, all the grain ingredients must be wholegrain for a product to carry that label. If you’re looking for a blend, check which flours and proportions are listed on the pack.

Which flavour works with a range of Mother’s Day toppings?

Crispbread described as having a mild rye flavour is a good option if you want the toppings to take centre stage. Jumbo describes Wasa Wholegrain as having a mild rye flavour; Bolletje combines wholegrain wheat, rye and barley if you’d like a different grain base. Remember to check allergens for your guests too.

How should I store crispbread once the pack is open?

Keep it in a dry place and seal it tightly after opening. Follow the advice on the pack you choose; Albert Heijn recommends keeping its wholegrain variety in a sealed tin.

Does crispbread automatically contain iodised baker’s salt?

No, you can’t tell from the product category. The Netherlands Nutrition Centre says that using baker’s salt is not compulsory. Check the ingredients or ask the manufacturer what salt they use if this matters to you.

What should I look out for with gluten or sesame?

Check the latest allergen information for each variety before serving it. The Wasa Wholegrain described by Jumbo contains rye, while Wasa Thin Rye Wholegrain also contains sesame; wheat, rye, barley and sesame are listed for Bolletje.