Who is this choice relevant to?

Holidaymakers who prioritise wholegrain

You’re looking for crispbread for breakfast or lunch and want to distinguish between wholemeal flour and a blend that includes white flour. The ingredients list and fibre per 100 g can help you compare products.

Households with a picky eater

You’d like to consider a different flavour alongside a rye option. For a product made with both white flour and wholegrain, check how much wholemeal flour it contains rather than judging by its colour or seeds.

Households that need to check ingredients

Before you leave, you check for gluten, sesame and any other allergens relevant to your household. If gluten-free is essential, look for a product explicitly labelled gluten-free and check the other allergen information too.

What should you look for when choosing?

First decide whether wholegrain, a flavour that everyone will enjoy, or a necessary ingredient check is the deciding factor. Then compare products per 100 g and consider whether the packaging suits use over several days in your holiday home.

What to consider What to check before buying Who is this important for?
Wholegrain and fibre Read the grain ingredients and compare fibre per 100 g. According to the Netherlands Nutrition Centre, a product can only be called wholegrain if it is made entirely from wholemeal flour. For my holiday supplies, I mainly want to check whether the flour really is wholemeal, even if other products look brown. Around 36% of consumers prioritise wholegrain and fibre.
Flavour for picky eaters For a blended variety, check which white flour and wholegrains it contains; compare the stated proportion of wholemeal flour if this is given. If a strongly flavoured rye option isn’t popular at home, I want to try a different blend without losing sight of the wholegrain content. Around 29% of consumers prioritise a flavour everyone will accept.
Gluten and other allergens Read the ingredients and allergen information, including any warnings about traces. If gluten-free is essential, check that the product is explicitly labelled as such. If someone in my group needs to avoid certain ingredients, the pack must be suitable for them before flavour or fibre comes into consideration. Around 21% of consumers give this ingredient check top priority.
Stocking your holiday home Compare the pack size with how much you expect to use, and check how to store the product after opening. I want a pack that will last for several breakfasts or lunches and can be sealed properly between uses. For around 14% of consumers, convenience when stocking up matters most.

Common mistakes

  • Assuming brown colour or high fibre means wholegrain

    A brown colour or a mention of fibre doesn’t tell you by itself how much of the flour is wholemeal. The Netherlands Nutrition Centre distinguishes products made entirely from wholemeal flour from those that also contain white flour.

    Read the product description and ingredients list. Then compare fibre on a like-for-like basis: per 100 g.

  • Assuming a recipe from another country is the same

    Ryvita lists 61% wheat flour and 10% wholemeal rye flour for its UK Multi Seed Thins. This recipe doesn’t tell you what’s in the pack of a product you buy in the Netherlands.

    Use it as an example of a blended variety, but check the ingredients and nutritional information on the pack you actually choose.

  • Assuming gluten-free means wholegrain

    According to Albert Heijn, Wasa Sesame & Sea Salt gluten-free contains, among other ingredients, potato starch and rice flour. The nutritional information lists 10 g of fibre per 100 g; for Wasa Wholegrain, Albert Heijn lists 20 g per 100 g. These are two products with different ingredients.

    If you need a gluten-free product, choose one explicitly labelled as such, then check the ingredients, other allergens and nutritional information separately.

  • Assuming the salt contains iodine

    The crispbread category alone doesn’t tell you what type of salt has been used in an individual product.

    If iodine is a factor in your purchase, check the current packaging or ask the manufacturer which salt they use.

Brands compared

Compare specific varieties rather than brands as a whole: wholegrain rye, a blend containing white flour and a product explicitly labelled gluten-free each answer different shopping needs.

Wasa / Wasabröd

A reference point for both wholegrain rye crispbread and a separate gluten-free variety.

  • According to Albert Heijn’s product information, Wasa Wholegrain contains wholemeal rye flour, yeast and salt, and lists 20 g of fibre per 100 g.
  • Wasa Sesame & Sea Salt gluten-free has different ingredients and, according to Albert Heijn, lists 10 g of fibre and 1.2 g of salt per 100 g. Check the variety and the current label.

Jumbo

A own-brand wholegrain crispbread made with both wheat and rye.

  • Jumbo lists wholemeal wheat flour and wholemeal rye flour as ingredients in Jumbo Wholegrain Crispbread, and states that it contains 10.9 g of fibre per 100 g.
  • As it contains wheat and rye, this variety isn’t suitable if you need a gluten-free option.

Goud Gebakken / ALDI

A wholegrain crispbread option for anyone who wants to factor pack size into their holiday supplies.

  • ALDI describes Goud Gebakken Wholegrain Crispbread as a pack of 25 pieces weighing 375 g.
  • If you’re choosing based on ingredients, nutritional value or allergens, read the label on the pack in question.

Ryvita

A reference point for a product that combines wheat flour with wholegrain rye.

  • Ryvita lists 61% wheat flour, 10% wholemeal rye flour and 10.6 g of fibre per 100 g for its UK Multi Seed Thins.
  • Check any Dutch variety against its own packaging; the UK recipe doesn’t automatically mean the same ingredients are used.

Crispbread and crackers on Joybuy

These products offer different starting points for stocking your holiday home: crispbread labelled wholegrain, a Wholemeal variety and a separate product labelled crackers. If you’re looking specifically for a blend of white flour and wholegrain, compare the ingredients on the current pack; the name alone doesn’t confirm the proportions or flavour.

g'woon Wholemeal crispbread, 375 g

g'woon Wholemeal crispbread, 375 g

A 375 g pack to consider if you want to take enough crispbread for several days.

To check whether this product has the balance of white and wholegrain flour you’re looking for, read the ingredients and any flour percentages on the current label. Check the allergen information too.

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Wasa Wholegrain crispbread, 260 g

Wasa Wholegrain crispbread, 260 g

A wholegrain rye option for anyone who prioritises wholegrain over a blend containing white flour.

Albert Heijn lists wholemeal rye flour, yeast and salt as ingredients in Wasa Wholegrain, and states that it contains 20 g of fibre per 100 g. Rye is a gluten-containing grain, so check the other allergen information on the pack.

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Wasa High-Fiber crackers, 300 g

Wasa High-Fiber crackers, 300 g

A 300 g pack of crackers to compare separately with the crispbread options for your holiday home.

Check the product type, grain ingredients and nutritional information on the pack before choosing it as an alternative to a particular type of crispbread. Read the allergen information too.

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Wasa Rustic crispbread, 215 g

Wasa Rustic crispbread, 215 g

A 215 g pack of crispbread for anyone who wants to choose a pack size to suit their stay.

For a wholegrain or high-fibre choice, compare the ingredients list and nutritional value on the packaging. Don’t assume a particular flavour or a blend containing white flour based on the name.

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Bolletje Whole Grain crispbread, 265 g

Bolletje Whole Grain crispbread, 265 g

A 265 g pack of crispbread for anyone looking to compare a variety labelled wholegrain.

If the wholegrain content is a deciding factor, check the ingredients and fibre per 100 g on the current label. Check the allergen information and storage instructions separately.

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Frequently asked questions

How can I identify wholegrain crispbread?

Check the product description and read the ingredients list. According to the Netherlands Nutrition Centre, a product can only be called wholegrain if it is made entirely from wholemeal flour. If white flour is also listed among the grain ingredients, compare the stated proportion of wholemeal flour and the fibre per 100 g.

Could a blended variety suit a picky eater?

Yes. A variety made with white flour and wholegrain is worth considering if you want to offer different blends, but the ingredients won’t tell you whether someone will enjoy the flavour. Check how much wholegrain it contains and compare the nutritional value on the pack; don’t automatically assume a blended variety is equivalent to crispbread made entirely from wholemeal flour.

How should I store crispbread in a holiday home?

Follow the storage instructions on the pack and seal it well after opening. Albert Heijn says to store Wasa Wholegrain in a cool, dry place; Jumbo advises sealing its wholegrain crispbread well after opening. This is particularly useful when you’ll be using one pack over several days.

Does crispbread automatically contain iodine because it uses baking salt?

No. Don’t assume that an individual pack of crispbread contains iodised salt. If iodine matters for your purchase, check the packaging or ask the manufacturer which salt is used in the product.