What should you look for in a late-night snack?
First decide how many crispbreads you usually eat, then compare the packaging formats. Next, check the nutritional information and allergens for the variety you’re actually choosing.
| What to consider |
What to check when buying |
Who it matters to |
| Sealed portions |
Check whether it says ‘individually wrapped’ and how many crispbreads each inner pack contains. |
If I want one crispbread, I don’t want to open the rest straight away. An estimated 42% of consumers place the greatest importance on individually sealed portions. |
| Ready to eat |
Check whether the variety is filled and how many sticks each wrapped portion contains. |
Late in the evening, I sometimes want something I can grab without preparing a topping first. An estimated 33% of consumers say convenience comes first. |
| Ingredients |
Compare the ingredients, allergens, fibre and salt on the label for the exact variety. |
If ingredients or allergens determine my choice, I don’t want to rely on the product name alone. An estimated 25% of consumers consider the ingredients first. |
Crispbread and sandwich varieties on Joybuy
These products offer a choice between filled Wasa sandwich varieties for a snack without a separate topping and a Bolletje wholegrain variety where you can choose your own portion. If you want exactly one sealed crispbread, explicitly check when buying whether your chosen variety is individually wrapped.
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Wasa Sandwich Cheese & Chives, 3 x 37 g
A filled sandwich variety for anyone looking for a snack without a separate topping. The pack contains 3 x 37 g; check the packaging to see how many sticks you open at a time, and read the current label if you have allergies.
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Wasa Cheese Sandwich Tomato & Basil, 3 x 40 g
A variety with cheese, tomato and basil for anyone who wants a filled snack. The pack contains 3 x 40 g; compare the salt and allergens on the current label for this variety.
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Wasa Cheese Sandwich, 3 x 31 g
A cheese sandwich variety for anyone who doesn’t want to prepare a separate topping. The pack contains 3 x 31 g; check how many items are in each snack portion and read the allergen information on the label.
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Bolletje wholegrain crispbread, 265 g
A plain wholegrain variety for anyone who wants to choose their own snack portion and whether to add a topping. The pack contains 265 g; check how many crispbreads are packaged together and read the label for ingredients and allergens.
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Frequently asked questions
Does crispbread need to be individually wrapped to stay crisp as a late-night snack?
No, not if you usually eat a whole small inner pack. If you only want one crispbread, individually wrapped packaging keeps the rest sealed; store an opened standard pack according to the label instructions and seal it properly.
Is a wrapped portion of two sticks the same as individually wrapped crispbread?
No, two sticks in one pack make up a portion, but they aren’t individually wrapped. Choose this format if two sticks suit your snack, and check how many sticks each inner pack contains for the exact variety.
Which allergens should I check in crispbread?
Read the ingredients list and allergen information for the exact variety: the products described include gluten-containing grains, sesame and milk, among other things. The Netherlands Food and Consumer Product Safety Authority explains allergen labelling on prepacked foods; also check any ‘may contain’ information on the pack you receive.
How do I compare fibre and salt across different snack portions?
First compare the nutritional values per 100 g, then consider the amount you actually eat. A portion of one crispbread and a portion of two filled sticks won’t necessarily weigh the same, so don’t compare their values without taking portion size into account.
Can I work out how much iodine a crispbread contains from the ‘salt’ listing?
No, the ‘salt’ listing alone doesn’t tell you how much iodine that crispbread contains. If this information matters to your choice, ask for product-specific details about the exact variety.