Shoppers stocking up for the week
You want enough crispbread for several breakfasts or lunches, so you’re looking at the pack size and how to store it after opening.
Who is this for?
Regular wholegrain and fibre shoppers
You eat crispbread often and want to compare wholegrain options by their ingredients and fibre content per 100 g.
Shoppers who read labels carefully
You check which grains and allergens an option contains. If crispbread replaces a large part of the bread you usually eat, you’ll also look for a mention of baker’s salt.
What should you look for when choosing?
For your weekly shop, start by choosing a pack that suits how much crispbread you use and can store. Then compare the nutritional information and labels of the options that fit.
| What to consider | What to check | Most relevant for |
|---|---|---|
| Pack size and storage | Compare the pack weights in grams and consider whether you can keep the pack dry and tightly closed after opening. | When I’m buying breakfast or lunch for several days, I want a pack I can use up completely. Around 42% of consumers put having enough for the week first. |
| Wholegrain and fibre | Check the wholegrain claim, ingredients and fibre per 100 g. Don’t compare a per-serving figure with one per 100 g. | If I eat it regularly, I want to know what’s in my crispbread, not just how it’s described on the packaging. Wholegrain and fibre matter most to around 33% of consumers. |
| Ingredients and allergens | Read the grains and allergens on the current label, including any ‘may contain’ statements. | If I need to avoid certain ingredients, the label on the specific option must suit my needs. This check comes first for around 17% of consumers. |
| Replacing bread | If you regularly replace bread, check whether baker’s salt or iodised salt is listed on the label. | If crispbread replaces much of the bread I usually eat, I don’t want to assume it provides the same source of iodine. This is the first buying priority for around 8% of consumers. |
Common mistakes
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Assuming all crispbread contains the same allergens
The options reviewed use different grains. Information about other allergens or possible traces can also vary from product to product.
Check the ingredients and allergens on the pack of your chosen option every time you buy it, even if you’ve bought it before.
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Confusing rye or organic claims with an iodine statement
The Netherlands Nutrition Centre identifies bread made with iodised baker’s salt as a source of iodine, but also points out that using baker’s salt is not compulsory. The type of grain or an organic label won’t tell you which salt has been used.
If you regularly replace ordinary bread, check the crispbread ingredients rather than relying on the product name.
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Assuming a product page guarantees it’ll be available for your weekly shop
An option listed online may not be available when you do your shopping.
Check availability just before you order, and decide which other option would also suit you in terms of pack size and label.
Brands to consider
Jumbo
Jumbo lists wholegrain, golden-baked and seeded crispbread options among its own-brand products.
- The wholegrain option listed comes in a 375 g pack.
- Check the label on your chosen option; ingredients and nutritional information may differ.
Albert Heijn
Albert Heijn lists own-brand crispbread options including wholegrain, golden-baked and sesame varieties.
- The wholegrain option listed comes in a 375 g pack.
- Compare the ingredients and nutritional information on the pack of the specific option.
Wasabröd (Wasa)
The range reviewed includes various rye, wholegrain and high-protein options.
- Wasa Wholegrain lists 20 g of fibre per 100 g, while the separate Protein Wheat option lists 20 g of protein per 100 g.
- Wasa Wholegrain contains rye; Protein Wheat contains wheat and wheat gluten. Check the allergens for each option.
Leksands
Leksands Organic is an organic rye option made primarily with wholemeal rye flour.
- This option lists 19 g of fibre per 100 g.
- Check that it’s available before choosing it as a regular part of your weekly shop.
ALDI / Goud Gebakken
ALDI lists Goud Gebakken wholegrain crispbread in a pack of 25, as well as a wholegrain option with seeds.
- The number of pieces in the Goud Gebakken option listed can help you plan your stock.
- Read the ingredients and nutritional information on the packaging for your chosen option.
Lidl
Lidl has a Dutch product page for crispbread in its breakfast range.
- For a specific option, check the pack size and label in store or in the app.
Crispbread for your weekly supply at Joybuy
These options come in different pack sizes, with wholegrain and rye choices for breakfast and lunch. Choose according to how you’ll use them, and check the current label for each product.
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g'woon wholemeal crispbread, 375 g
A 375 g pack to consider if you’re stocking up on crispbread for several meals. Check the label to see which grains and allergens this option contains.
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Wasa Lightweight crackers, 300 g
A 300 g pack for anyone wanting to compare this Wasa option with other crispbread for the week. Check the label for ingredients, nutritional information and allergens.
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Wasa High-Fiber crackers, 300 g
A 300 g pack to consider if fibre is an important point of comparison for you. Compare fibre per 100 g on the current label, and check the allergen information too.
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Bolletje wholemeal crispbread, 265 g
A 265 g wholemeal option for breakfast or lunch. Compare the ingredients and fibre per 100 g, and check the label for allergens.
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Wasa Wholegrain crispbread, 260 g
A rye option for anyone looking for a short ingredients list. Wasa Wholegrain lists wholemeal rye flour, yeast and salt, along with 20 g of fibre per 100 g. Check the allergens on the current pack too.
Frequently asked questions
What does ‘wholegrain’ mean on crispbread?
The wholegrain claim helps you identify an option, but it doesn’t tell you everything about its nutritional information. Also compare the ingredients and fibre per 100 g of the products you’re considering.
Is crispbread always gluten-free?
No. The Wasa Wholegrain option reviewed contains rye, while Wasa Protein Wheat contains wheat and wheat gluten. Check the current ingredients and allergens for each option, including any ‘may contain’ statements.
Does crispbread provide the same amount of iodine as ordinary bread?
You can’t assume that based on the type of product. The Netherlands Nutrition Centre identifies bread made with iodised baker’s salt as a source of iodine, and points out that using baker’s salt isn’t compulsory. If you regularly replace bread, check the crispbread label.
How should I store crispbread after opening?
Keep it dry and seal the pack tightly. Follow the storage advice on your own pack; the Wasa product information reviewed recommends keeping it in a cool, dry place away from moisture and direct sunlight.