Who is this choice relevant to?

Stocking up for fussy eaters

You’re looking for a grain mix that will be eaten at home, without ruling out wholegrain altogether. As a point of comparison, Albert Heijn lists Wasa Protein+ Wheat as containing 41% wholegrain wheat flour and 35% wheat flour. Those percentages alone won’t tell you whether the taste will suit your household.

Comparing wholegrain and fibre

You want to know whether a product is made exclusively with wholemeal flour, and you’re also comparing the fibre content per 100 g. A brown colour or a grain name on the front of the pack is no substitute for checking the ingredients list.

Buying several packs to store

You’re choosing how many packs to buy based on their best-before dates and the space you have to store them as directed on the label. Also check the pack weight and storage instructions after opening.

What should you look for when choosing?

First, decide which grain base suits your household: a wheat and wholegrain mix, wholemeal flour only, or a white wheat option. Then check the nutritional information and make sure the packs will keep within the stated shelf life and storage conditions.

Wheat and wholegrain mix

When to choose it: You want to compare an alternative to a product made exclusively with wholemeal flour for fussy eaters. According to Albert Heijn, Wasa Protein+ Wheat contains both wholegrain wheat flour and wheat flour.

Trade-off: This variety also contains wheat gluten, so it isn’t the same as crispbread made exclusively with wholemeal flour.

Wholemeal flour only

When to choose it: A wholegrain base matters more to you than finding a mix that includes ordinary wheat flour.

Trade-off: Wholegrain products don’t all have the same taste or fibre content. Check the pack you’re considering and, if in doubt, try it at home first to see if it gets eaten.

White wheat crackerbread

When to choose it: You want to compare a crispbread-style cracker made with wheat flour. Ryvita lists wheat flour as an ingredient in Original Crackerbread.

Trade-off: Original Crackerbread isn’t a wholegrain mix; the manufacturer lists 2.5 g of fibre per 100 g.

What to consider What to check when buying Who it matters to
Taste and grain mix Check which types of flour are used and whether their proportions are listed on the label. The product’s colour won’t tell you this. If fussy eaters need to get through the stock, I want to know whether a mix of ordinary and wholegrain wheat is a suitable option. Around 36% of consumers put this consideration first.
Wholegrain and fibre Check the ingredients and compare the fibre content per 100 g of the specific products. When the grain base is my main reason for choosing, I look for wholemeal flour only and want to be able to compare the nutritional information. Around 28% of consumers put this need first.
Stock and storage Check the pack weight, best-before date and storage instructions, including those for after opening. When buying several packs, I want to avoid having too many open at once or leaving unopened packs for too long. This is the main concern for around 36% of consumers.

Common mistakes

  • Assuming a dark colour means it’s made exclusively with wholemeal flour

    A wheat and wholegrain mix doesn’t have the same grain base as a product made exclusively with wholemeal flour. According to the Voedingscentrum, a product labelled wholegrain is made entirely from wholemeal flour.

    Check the ingredients list and any flour percentages before buying several packs of the same variety.

  • Opening several packs at once

    Once packs are open, how you store them matters if you want to keep them crisp. Jumbo recommends sealing its wholegrain crispbread well after opening.

    Follow the storage instructions for your product and only open another pack when you need it.

  • Assuming every variety contains iodised baker’s salt

    The word ‘salt’ or a product’s origin won’t tell you on its own whether iodised baker’s salt has been used.

    If this matters to your choice, check the ingredients on the specific pack.

Brands compared

Wasa

The product information mentioned here includes both a rye variety and a wheat and wholegrain mix from Wasa. Compare them as separate products.

  • Albert Heijn lists Wasa Volkoren as 100% wholegrain rye, with 20 g of fibre per 100 g.
  • Wasa Protein+ Wheat contains 41% wholegrain wheat flour and 35% wheat flour, and includes wheat gluten. The ingredients in Wasa Volkoren don’t automatically apply to this mix.

Bolletje

The Volkoren Knäckebröd Vezelrijk variety described by Jumbo is a useful comparison if you’re looking for a wholegrain base.

  • Jumbo lists wholegrain wheat, rye and barley in this variety, along with 14 g of fibre per 100 g.
  • Check this variety’s allergen information for cereals containing gluten and sesame.

Jumbo

Jumbo Knäckebröd Volkoren is a supermarket own-brand option made with wholegrain wheat and rye flour.

  • Jumbo lists a 375 g pack, 10.9 g of fibre and 0.71 g of salt per 100 g.
  • This isn’t the wheat and wholegrain mix in this comparison. Check the allergens and seal the pack well after opening.

Albert Heijn

AH Knäckebröd Volkoren is an own-brand option for comparing grain bases and pack sizes.

  • Albert Heijn lists wholegrain wheat and rye flour, 375 g per pack and 12 g of fibre per 100 g.
  • Check the current label on the packs you receive and follow the storage instructions on the packaging.

Goud Gebakken (ALDI)

ALDI describes a Goud Gebakken wholegrain crispbread variety for shoppers comparing pack sizes.

  • ALDI lists 25 pieces and 375 g per pack for this variety.
  • Before buying in bulk, check the ingredients, allergens and nutritional information on the specific pack.

Ryvita

Original Crackerbread is a white-wheat alternative to compare with crispbread, not another name for a wheat and wholegrain mix.

  • Ryvita lists wheat flour and 2.5 g of fibre per 100 g for Original Crackerbread.
  • Before choosing this variety as an alternative to a wholegrain product, compare the current ingredients and nutritional information.

Crispbread and crispbread-style crackers on Joybuy

These products give you options to compare with a wheat and wholegrain mix or a wholegrain choice, including rye crispbread and a rosemary and salt variety. Before stocking up, compare the grain base and best-before date on each pack.

Bolletje Whole Grain Crispbread, 265 g

Bolletje Whole Grain Crispbread, 265 g

Worth considering if wholegrain crispbread matters more for your stock-up shop than a mix containing ordinary wheat flour.

Pack size: 265 g. Check the ingredients, allergens, nutritional information and best-before date on the pack you choose.

View on Joybuy
Wasa Sourdough Rye Crackers, 235 g

Wasa Sourdough Rye Crackers, 235 g

A rye option for comparing this grain with a wheat and wholegrain mix.

Pack size: 235 g. Before buying in bulk, check the ingredients, allergens and best-before date on the label.

View on Joybuy
Wasa Thin Crisp Rosemary & Salt, 190 g

Wasa Thin Crisp Rosemary & Salt, 190 g

A rosemary and salt variety to consider only if the people eating your stock like that flavour.

Pack size: 190 g. Check the grain ingredients, salt content and allergens on the current label.

View on Joybuy
Wasa High-Fiber Crackers, 300 g

Wasa High-Fiber Crackers, 300 g

An option for comparing fibre across products; the product name alone won’t tell you how much wholemeal flour it contains.

Pack size: 300 g. Check the ingredients, fibre per 100 g, allergens and best-before date on the specific pack.

View on Joybuy
Wasa Wholegrain Crispbread, 260 g

Wasa Wholegrain Crispbread, 260 g

A wholegrain option to compare with a wheat and wholegrain mix if the grain base is your main deciding factor.

Pack size: 260 g. To compare fibre, check the amount per 100 g on the current label, along with the allergens and best-before date.

View on Joybuy

Frequently asked questions

Is crispbread made with some wholemeal flour the same as fully wholegrain crispbread?

No. A mix containing ordinary wheat flour has a different grain base from a product made exclusively with wholemeal flour. The Voedingscentrum defines ‘wholegrain’ as a product made entirely from wholemeal flour. For a mix, check the ingredients and proportions listed.

How should I store several packs of crispbread?

Follow the storage instructions and best-before date on each pack, and seal an opened pack as directed on the label. Jumbo recommends storing its wholegrain crispbread in a cool, dry place and sealing it well after opening; Albert Heijn advises storing its wholegrain variety in a cool, dark, dry place.

How can I check for gluten and other allergens in crispbread?

Read the allergen information for the exact variety you’re buying. The varieties discussed here include ingredients such as wheat, rye or barley; according to Albert Heijn, Wasa Protein+ Wheat also contains wheat gluten. Don’t assume a product has a particular allergen profile based on its category alone.

How can I tell if crispbread contains iodised salt?

Check the ingredients on the specific pack for a mention of iodised baker’s salt or iodised salt. Don’t assume every variety contains this ingredient just because it’s called crispbread.