People who need to avoid gluten strictly
For them, the first step is to choose a product explicitly labelled gluten-free. Even then, it’s important to check the ingredients and any cross-contamination warnings on the current packaging.
If you need to avoid gluten-containing grains, choose crispbread specifically labelled gluten-free on the packaging, and check the ingredients and any warnings about cross-contamination too. Regular rye or wheat crispbread is only suitable if those ingredients are safe for you. If you often eat crispbread instead of bread, check whether it contains iodised salt and consider your diet as a whole.
For them, the first step is to choose a product explicitly labelled gluten-free. Even then, it’s important to check the ingredients and any cross-contamination warnings on the current packaging.
If you also need to avoid milk, sesame or soya, for example, you can’t rely on a ‘gluten-free’ label or a brand name alone. The exact product and its full label are what matter.
If you regularly use crispbread instead of bread, its nutritional information and your overall diet matter too. According to the Voedingscentrum, bread made with iodised baker’s salt is an important source of iodine in the Netherlands, although bakers don’t always use this salt.
When: if you need to avoid gluten-containing grains.
Bear in mind: gluten-free doesn’t automatically mean free from other allergens, such as sesame.
When: if rye, wheat and gluten are suitable for you.
Bear in mind: the type of grain and other ingredients vary by product; Ryvita, for example, lists milk powder in its Original Crackerbread.
| What to consider | What to check when buying | Who it matters to most |
|---|---|---|
| Gluten-containing grains | Look for a gluten-free label on the specific packaging, and read the ingredients and any warnings. | If I need to avoid gluten-containing grains, I don’t want to rely on a general product category. This is the main concern for around 30% of consumers. |
| Other allergens | Compare the ingredients and any cross-contamination warnings with the allergens that are relevant to you. | If I have several relevant allergens, I need more information than just a gluten-free label. Around 30% of consumers prioritise this broader check. |
| The whole meal | Check the crispbread and toppings separately; look out for relevant ingredients in your chosen product, such as sesame or milk. | When I’m having crispbread with toppings, I want both parts of the meal to suit my dietary needs. This is the main concern for around 20% of consumers. |
| Regularly replacing bread | Compare the fibre and salt content in the nutritional information, and check whether iodised salt is listed as an ingredient. | If I often replace bread, I also want to know how crispbread fits into my overall diet. This is the main consideration for around 20% of consumers. |
A gluten-free product may still contain ingredients you need to avoid. Wasa’s Sesame & Sea Salt variant shows why it’s important to check sesame separately.
Compare the allergens that matter to you with the ingredients list and any warnings for the exact product you’re buying.
Ingredients and allergy information can change, as Albert Heijn notes in its product information. A product you bought before or a category page is no substitute for checking the label on the current packaging.
Check the packaging again before eating the crispbread, even if the name looks familiar.
According to the Voedingscentrum, bread made with iodised baker’s salt is an important source of iodine in the Netherlands. You can’t tell from the name of a crispbread whether it contains iodised salt.
Check the ingredients label and, if you regularly replace bread, consider the other sources of iodine in your diet too.
Wasa offers both regular crispbread and products specifically labelled gluten-free. Jumbo lists Wasa Gluten- & Lactosevrij Knäckebröd Sesame & Sea Salt, among other products.
Albert Heijn lists Schär Hafer knäckebrot as a gluten-free product. Schär also describes its Knäcke variant as gluten-free.
The online category for gluten-free crackers and crispbread is a useful starting point for comparing products.
Ryvita lists rye in its Original Crispbread and wheat and milk powder in its Original Crackerbread.
This option is regular crispbread for consumers who can eat rye and gluten. Use the product information as a starting point, and check the current packaging if you have relevant allergens.
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A regular crispbread option to consider if rye and gluten are suitable for you.
The product information lists rye and possible traces of milk and sesame. If these allergens are relevant to you, check the details on the current packaging.
If you often eat it instead of bread, check whether iodised salt is listed as an ingredient too.
No, not if the product contains rye: rye is a gluten-containing grain. Look for a product explicitly labelled gluten-free on the packaging, and check the other ingredients and any warnings too.
No, a gluten-free label doesn’t tell you whether other allergens are absent. Check the specific packaging for allergens that are relevant to you; Wasa’s gluten-free Sesame & Sea Salt variant, for example, contains sesame.
Take the warning into account if the allergen mentioned is relevant to you. Read the ingredients on the same packaging too, and if you’re unsure about your personal situation, seek professional advice.
Yes, consider how the replacement fits into your overall diet. According to the Voedingscentrum, bread made with iodised baker’s salt is an important source of iodine in the Netherlands, although bakers aren’t required to use this salt. Check the crispbread’s ingredients label rather than relying on the product name.