Shoppers choosing an amount to suit how they’ll use it
You’re buying crispbread for several guests or eating occasions and want to choose a pack size that suits your needs.
Who are these options for?
Wholegrain and fibre-conscious shoppers
You’re looking for a grain-based option for everyday toppings and comparing the wholegrain label, ingredients and nutritional information per 100 g.
Planning a Flag Day get-together
You’re looking for crispbread to go with your toppings and choosing between a plain variety and one with seeds, while checking the allergens on the label.
What should you look for when choosing?
First, decide how much crispbread you want to serve or keep for later. Then compare the type, nutritional information and label for the exact variety.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Pack size | Check the net weight and think about how much you’ll use for guests and later eating occasions. | If I’m shopping for several people, I want to have enough without opening more packs than necessary. Getting the amount right comes first for around 40% of consumers. |
| Wholegrain and fibre | Look for the wholegrain label and compare fibre and salt per 100 g. | For everyday toppings, I want to know which grain I’m buying and what the product contains. Around 30% of consumers put this nutritional information first. |
| Flavour and toppings | Choose between a plain variety and one with seeds; check the size of the pieces too. | When I’m serving snacks, I want the crispbread to work well with the toppings on offer. This pairing matters most to around 20% of consumers. |
| Ingredients and allergens | Read the current ingredients and allergen information. Check whether iodised salt is listed if that matters to your choice. | If I’m buying for someone with a relevant allergy, I need to know first whether the exact variety is suitable. For around 10% of consumers, checking the label is the main priority. |
Common mistakes
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Looking only at the size of the pack
Albert Heijn, Jumbo and Lidl sell crispbread in different pack sizes. A large pack won’t automatically suit the number of guests or the occasions you have in mind.
Check the net weight and work out roughly how much you’ll need.
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Assuming a dark colour means it’s wholegrain
The colour doesn’t tell you which types of flour the crispbread contains. According to the Voedingscentrum, the wholegrain label on crispbread tells you about the flour used.
Read the product description and ingredients list, and compare the nutritional information per 100 g.
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Assuming you know the ingredients based on where it’s sold
The fact that a pack of crispbread is sold in the Netherlands doesn’t tell you which allergens or type of salt the exact variety contains. brood.net’s guidance also distinguishes between the Dutch bakers’ salt agreement and a legal requirement.
Check the current packaging if allergens or a mention of iodised salt matter to your choice.
Brands and own-label options to consider
Jumbo
Jumbo’s range includes wholegrain crispbread and varieties with seeds.
- For its 375 g wholegrain variety, Jumbo lists the ingredients, allergens and nutritional information.
- Check these details on the packaging of the variety you buy.
AH
Albert Heijn offers 375 g own-label varieties, including wholegrain, golden-brown and sesame.
- The different varieties give you a choice between a wholegrain option and other flavour profiles.
- Compare the ingredients, allergens and nutritional information for each variety separately.
Wasa (Wasabröd)
Albert Heijn and Jumbo stock Wasa varieties, including Wholegrain and High Fibre.
- A particular variety may suit you if the grain type or product style is a key factor in your choice.
- Don’t assume the nutritional value or allergens from the brand name; check the label of the product you choose.
Leksands
Albert Heijn stocks Leksands varieties made with ingredients including rye, sourdough and seeds.
- These varieties are a useful starting point if you’re looking for a particular rye or seed option.
- Check the ingredients and allergens for the exact variety before serving it with toppings.
Lidl
Lidl Netherlands describes crispbread with sunflower seeds and pumpkin seeds in 264 g packs.
- These two seed varieties are worth considering if flavour is important for your get-together.
- Lidl says these varieties are available in store; check the packaging there for the type you choose.
Crispbread for toppings and everyday use
These Joybuy products are crispbread varieties to consider as a base for toppings. Compare the pack size and check the ingredients and nutritional information if wholegrain or fibre content matters to you.
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Wasa High-Fiber Crackers, 300 g
A variety to compare if fibre is one of the things you’re considering.
Pack weight: 300 g. Check the label on the exact pack for ingredients, allergens and nutritional information.
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Bolletje Whole Grain Crispbread, 265 g
A variety labelled wholegrain to consider if you’re looking for crispbread to serve with toppings.
Pack weight: 265 g. Compare the nutritional information per 100 g and read the allergen information.
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g'woon Wholemeal Crispbread, 375 g
The 375 g pack may be a good choice if you need crispbread for several guests or eating occasions.
For this variety, read the full flour and ingredients information if its wholegrain composition is a deciding factor.
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Wasa Wholegrain Crispbread, 260 g
A variety labelled wholegrain for anyone looking for crispbread as a base for toppings.
Pack weight: 260 g. Check the fibre per 100 g and the allergens on the label if they affect your choice.
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Wasa Rustic Crispbread, 215 g
A smaller pack to consider if you’d like to serve another variety of crispbread alongside your toppings.
Pack weight: 215 g. Compare the fibre and salt per 100 g, and check the allergens on the label.
Frequently asked questions
How do I choose the right amount of crispbread for Flag Day?
Choose a pack size to suit the number of guests and how much you’d like to have left for after serving the toppings. Compare the net weight of similar varieties so a different pack size doesn’t sway your choice without you realising.
What should I look for if I want wholegrain crispbread?
Look for the wholegrain label and read the ingredients list too. The Voedingscentrum explains what wholegrain means for crispbread. Also compare fibre and salt per 100 g, as the label doesn’t tell you everything about the nutritional value.
How should I store an opened pack?
Seal the pack well after opening and store it in a dry place. Jumbo gives this storage advice for its wholegrain crispbread; follow the instructions on the pack for other varieties.
Does crispbread sold in the Netherlands always contain iodised baker’s salt?
No. Don’t assume it contains iodised baker’s salt just because it’s sold in the Netherlands. According to brood.net’s guidance, its use isn’t generally required by law; the agreement described applies to Dutch bakeries producing for the Dutch market. Check the ingredients list for the exact variety if the type of salt used matters to your choice.
What should I check if I have an allergy?
Read the allergen and ingredients information on the pack of the exact variety you plan to serve. Jumbo lists wheat and rye for its wholegrain crispbread and also warns that it may contain other allergens. Don’t assume this applies to crispbread from other brands or varieties.