Families who need to keep the cupboard stocked
If you eat crispbread at breakfast, lunch or as a snack, it helps to choose a pack size and number of portions that suit how much your household gets through.
Which crispbread is right for you?
Shoppers comparing wholemeal options and fibre
For this choice, check the ingredients and fibre per 100 g for the specific product. A smaller pack can still meet your preferences.
Households with dietary or allergen requirements
The label on the product you choose is key. Check for cereals containing gluten, sesame and any warnings about traces.
What should you look for in a family-sized pack?
Start by working out how much crispbread your household uses. Then compare the ingredients and nutritional information of packs that suit your needs.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Pack size | Compare the net weight, number of pieces or portions, and storage instructions after opening. | If we get through crispbread from the tin every day at home, I want enough in the cupboard without leaving an open pack around for too long. Around 40% of consumers give this need for a well-stocked cupboard top priority. |
| Wholemeal and fibre | Check which grains are listed in the ingredients and compare the fibre per 100 g of the specific products. | I’d rather choose based on the grains and nutritional value than just the pack size. For around 30% of consumers, wholemeal and fibre come first. |
| Gluten and allergens | Check the ingredients, allergen information and warnings on the exact pack you’re considering. | If an ingredient or allergen is a deciding factor for our household, the product’s label needs to meet that requirement. This is the first thing around 20% of consumers look out for when shopping. |
| Flavour and texture | Check the grain or seed variety and consider whether the pack size suits how often it will be eaten at home. | I want a flavour and crunch that everyone in the household will enjoy reaching for, even if the pack is smaller. Around 10% of consumers put flavour and variety first. |
Common crispbread buying mistakes
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Assuming every large pack is a family-sized pack
The 375 g wholemeal packs listed by Albert Heijn, Jumbo and ALDI contain more than smaller speciality options. A large box doesn’t tell you how much crispbread is inside.
Compare the net weight and number of pieces or portions before choosing a product for the tin.
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Assuming wholemeal, gluten-free and allergen-free mean the same thing
According to the product information, Wasa Protein Wheat contains wheat and wheat gluten. Gluten-free Wasa Sesame & Sea Salt contains sesame and may contain milk, mustard and soya. A claim about one feature doesn’t rule out other allergens.
Check the ingredients and allergen warnings on the exact pack every time you buy.
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Assuming crispbread contains iodine
According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So don’t assume that a product contains added iodine just because it’s crispbread.
If the use of baker’s salt matters to your choice, check the ingredients on the pack you’re considering.
Brands to compare
Wasa
As well as wholemeal crispbread, Wasa offers options with different grains or ingredients. Compare the specific product rather than just the brand name.
- Jumbo lists 20 g of fibre per 100 g for Wasa Wholemeal and 20 g of protein per 100 g for Wasa Protein Wheat.
- Wasa Protein Wheat contains wheat and wheat gluten. Wasa Sesame & Sea Salt also contains sesame, and its possible other allergens are worth checking.
Albert Heijn
AH Wholemeal Crispbread is an option to compare if you’re looking for a 375 g pack to keep the family cupboard stocked.
- Albert Heijn lists 25 portions and 12 g of fibre per 100 g for this product.
- The product information lists wheat, rye and sesame. If you have dietary or allergen requirements, check the current label.
Jumbo
Jumbo Wholemeal Crispbread is another 375 g wholemeal option to compare for pack size and nutritional value.
- Jumbo lists 25 pieces, 10.9 g of fibre and 0.71 g of salt per 100 g.
- This product contains cereals with gluten; Jumbo also lists possible traces of other allergens. Check the pack if this is relevant to your household.
Goud Gebakken
This ALDI brand offers 375 g wholemeal and sesame options, as well as a smaller, robust seed variety.
- ALDI lists 25 pieces in its 375 g wholemeal pack.
- The robust variety contains 265 g. Check the ingredients and allergens on the pack of each product you choose.
Leksands
Leksands offers a rye variety if you’d rather compare a smaller pack than a 375 g one.
- Jumbo lists Leksands Swedish Rye Crispbread Original in a 200 g pack.
- Check the nutritional information and ingredients for this specific product before comparing it with a larger pack.
Crispbread on Joybuy for the family cupboard
This selection includes two 375 g packs for the tin and a 300 g Wasa option if you’d like to compare a smaller pack. Check the ingredients and nutritional values of each product to see which best suits your preferences.
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g'woon Wholemeal crispbread 375 g
An option if you’re looking for a pack of wholemeal crispbread for regular use at home.
Pack size: 375 g. If you have allergen requirements, check the ingredients on the exact pack.
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Wasa High-Fiber crispbread 300 g
A smaller pack to consider if the nutritional value of your chosen product matters more than the amount in each pack.
Pack size: 300 g. Compare the fibre per 100 g and the allergens listed on the current pack.
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g'woon Golden Brown crispbread 375 g
A pack for anyone mainly looking for 375 g of crispbread to keep in the cupboard and compare with other varieties.
Pack size: 375 g. Check the label for the grain base, salt content and allergens in this product.
Frequently asked questions about crispbread
Is a 375 g pack always suitable for a family?
No, the pack size needs to suit how often your household eats crispbread. Albert Heijn and Jumbo each list 25 portions or pieces for their 375 g wholemeal options. Also compare the ingredients, nutritional values and storage instructions of the product you’re considering.
Does crispbread in the Netherlands always contain iodine from baker’s salt?
No, don’t assume that it does. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt. If this matters to your choice, check the ingredients on the specific pack.
Is gluten-free crispbread the same as allergen-free crispbread?
No. According to the product information, gluten-free Wasa Sesame & Sea Salt contains sesame and may contain milk, mustard and soya. So even when choosing a gluten-free option, check all the ingredients and allergen warnings.
How should I store an opened family-sized pack?
Follow the instructions on the pack and seal it well after opening. Albert Heijn recommends storing its wholemeal variety in a closed tin after opening; Jumbo advises keeping its product in a cool, dry place and sealing it well once opened.