Who is this choice relevant to?

Hosts who want to hand out individual portions

You’re serving crispbread to several guests and want everyone to be able to pick up their own sealed portion without touching the rest of the pack.

Shoppers who want to save some for later

You don’t expect to use the whole pack at Easter lunch, so you’re looking at smaller portions or checking the storage advice for an opened pack.

Hosts serving guests with allergies

You’re serving guests with a food allergy or intolerance and check the allergen information for each variety, any warnings about traces and the toppings everyone will share.

What should you look for when choosing?

First decide whether each guest needs a sealed portion. Then consider how many pieces you want to serve and which ingredients matter to your guests.

What to consider What to check when buying Who it matters to
Individual portions Look for an explicit description such as ‘individually wrapped’. Van Dijk Groothandel uses this wording for Wasa Sesame 13 g; a piece count alone isn’t enough. If guests will be helping themselves, I’d rather put out sealed portions and keep the rest unopened. Around 50% of consumers put this need first.
How much to serve Compare the number of pieces or portions with your lunch plans. Jumbo lists its sesame crispbread as 5 × 5 pieces, making 25 portions in total. For a shared buffet, I want to have enough pieces ready without opening several packs at once. For around 30% of consumers, this is the top priority.
Label and ingredients Read the ingredients and allergen information for the exact variety, including any warnings about traces. Check separately whether it contains baker’s salt if that matters to your choice. If guests need to avoid certain ingredients, I want to know in advance which crispbread and toppings I can serve. Checking the label is the main concern for around 20% of consumers.

Common mistakes

  • Assuming a piece count means the portions are individually wrapped

    ‘5 × 5 pieces’ helps you plan lunch, but it doesn’t tell you whether each piece or group of pieces has its own sealed wrapper.

    Before counting on sealed portions, check whether the product is explicitly described as ‘individually wrapped’ or mentions separate inner packaging.

  • Confusing wholegrain or high-fibre with allergen-free

    These words don’t tell you which allergens a product contains. Albert Heijn lists rye, milk and sesame among the ingredients in Wasa Sandwich cheese; ingredients vary by variety.

    Check the current label for every variety you choose, and be mindful of cross-contamination from shared toppings and knives.

  • Assuming baker’s salt always contains iodine

    According to the Voedingscentrum, baker’s salt contains iodine, but bakers aren’t required to use it. So this tells you nothing about the ingredients in any given pack of crispbread.

    Check the ingredients for the specific product or ask the manufacturer which salt it uses if this matters to your choice.

  • Leaving your shopping until Easter Sunday

    Whether you’ll still be able to shop depends on the opening hours at your location. The Dutch government says that local authorities set the rules for shop opening on Sundays and public holidays.

    Check the opening hours of your chosen shop in advance, or buy the crispbread earlier.

Brands to consider

Wasa / Wasabröd

Wasa offers several types of crispbread. If you’re looking for sealed portions, the specific listing for Wasa Sesame 13 g from Van Dijk Groothandel is particularly relevant.

  • Van Dijk Groothandel describes Wasa Sesame 13 g as ‘individually wrapped’.
  • This description doesn’t automatically apply to other Wasa varieties, so check the packaging of the product you choose.

Jumbo

Jumbo’s sesame crispbread, in a pack of 5 × 5 pieces, gives you a clear piece count for a shared lunch.

  • Jumbo lists 25 portions for this variety, which helps you plan how much to serve.
  • The piece count doesn’t confirm that the portions are individually sealed. Jumbo recommends resealing the pack securely after opening.

Ryvita

Ryvita’s UK website features rye, multigrain and sesame varieties, among others, for anyone comparing flavours and ingredients.

  • The varieties mentioned have different ingredients, which you can compare on each product’s label.
  • The UK range doesn’t confirm how a variety is packaged or whether it’s available in the Netherlands.

Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘5 × 5 pieces’ mean the crispbread is individually wrapped?

No, on its own this only tells you how many pieces there are. Jumbo lists 25 portions for its sesame variety and recommends resealing the pack securely after opening. Check the packaging if you need individually sealed portions.

Which allergens should I check for a shared Easter lunch?

Check the allergen information for each exact variety, as well as the ingredients in the toppings. Jumbo’s sesame crispbread lists wheat and sesame; for Wasa Sandwich cheese, Albert Heijn lists rye, milk and sesame, among other ingredients. The Netherlands Food and Consumer Product Safety Authority says allergen information must appear on the label of prepacked products.

Does crispbread automatically contain iodine from baker’s salt?

No, you can’t assume that all crispbread does. The Voedingscentrum explains that baker’s salt contains iodine, but bakers aren’t required to use it. So check the information for the specific product.

Can I still buy crispbread on Easter Sunday?

That depends on the shop and the rules in that location. Check the current opening hours of the shop you’re planning to visit, or buy the crispbread in advance.

What should I do with an opened pack after lunch?

Follow the storage advice on the packaging of your product. Jumbo recommends resealing its sesame crispbread securely after opening; Joybuy also advises keeping Wasa Wholegrain packaging tightly closed after opening.