Choose crispbread explicitly labelled wholegrain if a wholegrain base is your priority. If you’d like to offer your guests more choice, serve it alongside a product made with a different grain mix or seeds. According to the Netherlands Nutrition Centre, ‘multigrain’ does not automatically mean that all the flour used is wholegrain. Check the ingredients, allergen information and nutrition details on each pack, especially if not everyone at the table can or wants to eat the same things.
You’re looking for crispbread explicitly labelled ‘wholegrain’ and want to compare the nutrition information per 100 g. A brown colour or the name ‘multigrain’ isn’t enough, according to the Netherlands Nutrition Centre.
You don’t want to serve everyone the same crispbread. A wholegrain rye option alongside a product made with a different grain mix or seeds gives guests a choice, as long as you check the ingredients on both packs.
Check the label of each product you choose. The options described by Albert Heijn and Jumbo differ in their ingredients and salt content; rye, wheat, gluten and sesame need extra attention in some products.
First decide whether an explicitly labelled wholegrain product will be your main choice, then pick any extra options for your brunch platter. Check the labels on both products before serving them.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholegrain base and fibre | Look for the explicit ‘wholegrain’ label and compare fibre per 100 g in the nutrition information. | I mainly want to know whether the flour is genuinely wholegrain, so I compare labels on the same basis. Around 42% of consumers would choose a wholegrain base as their main reason for buying. |
| Variety for guests | Check which grains and, if applicable, seeds are in a second option; don’t rely on the name ‘multigrain’ alone. | If guests have different preferences, I want to serve something with a different mix alongside a wholegrain option. For around 33% of consumers, variety would be the main priority. |
| Allergens, salt and storage | Check the allergen declaration and compare salt per 100 g; follow the storage instructions after opening. | When I’m shopping for several guests, I need to know what each pack contains and how to store the crispbread. For around 25% of consumers, checking the label would be their first priority. |
A product made with different grains doesn’t have to be made entirely from wholegrain flour. According to the Netherlands Nutrition Centre, ‘wholegrain’ on crackers means they are made with 100% wholegrain flour.
If that’s what you’re looking for, check for the explicit ‘wholegrain’ label. If you’d prefer a mix, read the ingredients list to see which types of flour are used.
Some seeded options contain sesame; other products mentioned contain rye, wheat and gluten. The ingredients in one pack tell you nothing about what’s in another.
Check the allergen information for every product you serve, and keep the packaging handy for guests who want to check for themselves.
A value per cracker and a value per 100 g aren’t directly comparable. Albert Heijn and Jumbo list 0.7 g and 0.71 g of salt per 100 g respectively for the wholegrain options discussed.
Compare salt and fibre on the same basis, preferably per 100 g, then consider the portions you’ll actually serve.
The name crispbread doesn’t tell you whether a particular product was made with iodised baker’s salt.
If iodine content matters to your choice, check the information on the specific pack or ask the manufacturer.
Wasa Wholegrain is an example of crispbread made with wholegrain rye as its grain base.
Ryvita offers different recipes, including Multigrain with seeds and grains.
The AH range includes wholegrain crispbread and options with sesame or pumpkin seeds.
Jumbo offers wholegrain crispbread alongside options with other ingredients, including seeds.
Lidl describes a 250 g pack of wholegrain crispbread as one of its products.
These products offer a starting point for a brunch platter with rye crispbread and options made with a different grain base. Choose based on the specific packaging: a product name alone doesn’t tell you enough about all the ingredients or allergens.
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A rye option for anyone looking for crispbread to serve as a base for toppings on a brunch platter.
Check the ingredients and allergens on the pack for your guests.
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Worth considering if you’d like to serve another type of cracker alongside a rye option.
Read the ingredients list and compare fibre per 100 g; don’t assume the fibre content from the product name.
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A crispbread to consider if you’d also like to compare another grain option for brunch.
Check the label to see which types of flour are used, and check the allergens for all your guests.
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A wholegrain option to consider alongside a simple rye base when you’d like to offer more choice.
Check the grain ingredients, allergens and nutrition information on the specific pack.
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A rye crispbread to consider if you’re looking for a wholegrain base for toppings.
If you’d like to compare the fibre content of this option, check the value per 100 g on the pack; check the allergens too.
No. ‘Multigrain’ on its own doesn’t mean that all the flour is wholegrain. Read the ingredients list; according to the Netherlands Nutrition Centre, the explicit ‘wholegrain’ label on crackers means they are made with 100% wholegrain flour.
Don’t assume it’s suitable. The rye options discussed list cereals containing gluten; check the allergen information for the specific product for each guest, and only choose something that meets their dietary needs.
Compare both values per 100 g, so different serving sizes don’t distort the comparison. Albert Heijn and Jumbo use this measurement basis for the wholegrain crispbread discussed.
No, you can’t tell from the product category. Check the information for the specific product or ask the manufacturer if iodine content matters to your choice.
Follow the storage instructions on the packaging and seal the pack well after opening. Albert Heijn and Jumbo recommend storing the products discussed in a dry place and sealing them well after opening.
