What should you look for when choosing?
First, work out how many pieces you expect to top for your Easter brunch. Then choose your preferred flavour and texture, and check the label before buying if your guests have specific dietary needs.
| What to consider |
What to check before buying |
Who is this important for? |
| The right quantity |
Compare the number of pieces and the pack weight with your brunch plans. A label such as 4 x 4 pieces doesn’t, on its own, tell you whether the portions can be resealed individually. |
For a small gathering, I don’t want to open much more crispbread than we’ll use. Getting the quantity right is the top priority for around 33% of consumers. |
| Flavour and texture |
Consider whether you’d like to serve a neutral base or a variety with sesame or other seeds, for example. |
If the toppings vary, I want to choose how much flavour and crunch the crispbread itself adds. This is the most important consideration for around 25% of consumers. |
| Ingredients and allergens |
Check the ingredients, nutritional information and allergen statement for the exact variety. Don’t rely on a wholegrain or dietary claim as a substitute for checking these details. |
If a guest needs to avoid something, I want to know what the product I choose contains or may contain. Checking the label is the top priority for around 25% of consumers. |
| Availability |
Check that the variety you want is available from the retailer or through the ordering method you plan to use. |
If I want to get everything ready for brunch in one go, I need to be able to get the variety I’ve chosen in time. Practical availability matters most to around 17% of consumers. |
Crispbread for a small brunch on Joybuy
These three packs offer different weights and varieties for a small Easter brunch. If you’re planning portions, compare the number of pieces on the product page or pack as well as the weight.
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g'woon Wholegrain Crispbreads, 125 g
An option if you’re looking for a smaller pack for a small brunch.
Pack size: 125 g. Check the number of pieces when planning portions, and read the allergen statement if you’re catering for specific dietary needs.
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Wasa Rustic Crispbread, 215 g
A good choice if you’d like to serve Wasa Rustic and tailor the quantity to the size of your gathering.
Pack size: 215 g. Check how many pieces the pack contains, and read the label for ingredients and allergens.
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Wasa Thin Crisp Sesame, 190 g
A sesame variety for anyone who’d like to serve crispbread alongside their brunch toppings.
Pack size: 190 g. Check the number of pieces and read the allergen statement, especially if sesame is a concern for any of your guests.
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Frequently asked questions
Does all crispbread contain iodine from baking salt?
No, don’t assume that based on the product category. The Netherlands Food and Consumer Product Safety Authority explains how iodine can be added via baking salt to bread substitutes and bakery products. Check the ingredients of the crispbread you’ve chosen or ask the manufacturer about its composition.
Is gluten- and lactose-free crispbread also suitable for people with other allergies?
Not necessarily: other allergens may still be present. Jumbo states that Wasa Gluten- & Lactosevrij Sesame & Sea Salt contains sesame and may contain milk, mustard and soya. Read the allergen statement on the exact pack before serving it to a guest.
How should I store crispbread after Easter brunch?
Follow the storage instructions on your product’s packaging. Jumbo says Wasa Gluten- & Lactosevrij Sesame & Sea Salt should be stored in a cool, dry place; also check what your pack says about storage after opening.
What does the wholegrain label mean on crispbread?
According to the Netherlands Food and Consumer Product Safety Authority, a product can be called wholegrain when all of its grain ingredients are wholegrain flour. The label doesn’t tell you which allergens are present or the nutritional value per serving, so check the label of the variety you’ve chosen for those details.