Who is this choice relevant to?

Small brunch gatherings

If you’re setting the table for a small group, it helps to plan how many topped pieces you’ll need in advance. Jumbo’s range, for example, includes an 8-piece pack as well as larger packs, so compare the number of pieces rather than just the pack weight.

Hosts catering for different topping and texture preferences

A plain wholegrain variety and one with seeds can each bring something different to the table. Jumbo, Albert Heijn and ALDI offer varieties like these, so choose according to your toppings and your guests’ preferences.

Hosts checking labels for their guests

If a guest needs to avoid certain ingredients or allergens, the information on the pack you choose is what matters. For example, Jumbo’s listing for Wasa Gluten- & Lactosevrij Sesame & Sea Salt states that it contains sesame and may contain milk, mustard and soya.

What should you look for when choosing?

First, work out how many pieces you expect to top for your Easter brunch. Then choose your preferred flavour and texture, and check the label before buying if your guests have specific dietary needs.

What to consider What to check before buying Who is this important for?
The right quantity Compare the number of pieces and the pack weight with your brunch plans. A label such as 4 x 4 pieces doesn’t, on its own, tell you whether the portions can be resealed individually. For a small gathering, I don’t want to open much more crispbread than we’ll use. Getting the quantity right is the top priority for around 33% of consumers.
Flavour and texture Consider whether you’d like to serve a neutral base or a variety with sesame or other seeds, for example. If the toppings vary, I want to choose how much flavour and crunch the crispbread itself adds. This is the most important consideration for around 25% of consumers.
Ingredients and allergens Check the ingredients, nutritional information and allergen statement for the exact variety. Don’t rely on a wholegrain or dietary claim as a substitute for checking these details. If a guest needs to avoid something, I want to know what the product I choose contains or may contain. Checking the label is the top priority for around 25% of consumers.
Availability Check that the variety you want is available from the retailer or through the ordering method you plan to use. If I want to get everything ready for brunch in one go, I need to be able to get the variety I’ve chosen in time. Practical availability matters most to around 17% of consumers.

Common mistakes

  • Choosing a large pack without counting the pieces

    A 25-piece pack may be more than you want to open for a small brunch. Jumbo also offers an 8-piece option, making the number of pieces per pack a useful point of comparison.

    Plan how many pieces you’ll serve per guest, and think about whether you’ll use any leftovers after brunch.

  • Confusing gluten-free with allergen-free

    A gluten- and lactose-free label doesn’t rule out other allergens. Jumbo’s product information for Wasa Gluten- & Lactosevrij Sesame & Sea Salt states that it contains sesame and may contain milk, mustard and soya.

    For each guest, check the allergen statement on the exact pack you’re buying.

  • Assuming all crispbread contains iodine from baking salt

    The Netherlands Food and Consumer Product Safety Authority describes adding iodine via baking salt to bread substitutes and other bakery products as a possibility, not as a feature of every crispbread.

    If iodine is relevant to your choice, check the ingredients of the product you’ve chosen or ask the manufacturer about its composition.

  • Taking wholegrain as a substitute for checking the full label

    The term wholegrain refers to the grain ingredient. It doesn’t tell you which allergens the product contains or its nutritional value per serving.

    As well as checking the wholegrain claim, compare the ingredients, allergens and nutritional information on the label.

Brands to consider

Wasa

Jumbo and Albert Heijn offer a range of Wasa varieties, including wholegrain and specialist crispbread products.

  • You can choose a variety to suit your toppings and guests.
  • Don’t use the brand name as a dietary filter: the Sesame & Sea Salt variety listed by Jumbo as gluten- and lactose-free contains sesame and may contain milk, mustard and soya.

Jumbo

Jumbo offers wholegrain crispbread in a 5 x 5-piece pack weighing 375 g, among other products.

  • The number of pieces shown on the pack helps you plan your brunch.
  • For a small gathering, consider whether you’ll use a 25-piece pack after brunch.

Albert Heijn

The range shown includes wholegrain and seed varieties, with examples weighing 225 g, 265 g and 375 g.

  • Compare pack weights and varieties when planning how much to buy.
  • Check the ingredients and allergens on the label of the variety you choose.

Goud Gebakken

ALDI offers wholegrain and sesame crispbread under this own brand, in packs of 25 pieces weighing 375 g.

  • The number of pieces on the pack makes it easy to see how much you’re getting.
  • For a small brunch, think about what you’ll do with any leftover pieces, and check the product-specific allergen information.

Ryvita

Ryvita lists wholegrain rye flour and rye flour among the ingredients in its Original Crispbread.

  • The ingredients in this variety give you a clear reference point if you’re specifically looking for rye crispbread.
  • Before buying, check the local product range and the label of the variety on offer.

Crispbread for a small brunch on Joybuy

These three packs offer different weights and varieties for a small Easter brunch. If you’re planning portions, compare the number of pieces on the product page or pack as well as the weight.

g'woon Wholegrain Crispbreads, 125 g

g'woon Wholegrain Crispbreads, 125 g

An option if you’re looking for a smaller pack for a small brunch.

Pack size: 125 g. Check the number of pieces when planning portions, and read the allergen statement if you’re catering for specific dietary needs.

View on Joybuy
Wasa Rustic Crispbread, 215 g

Wasa Rustic Crispbread, 215 g

A good choice if you’d like to serve Wasa Rustic and tailor the quantity to the size of your gathering.

Pack size: 215 g. Check how many pieces the pack contains, and read the label for ingredients and allergens.

View on Joybuy
Wasa Thin Crisp Sesame, 190 g

Wasa Thin Crisp Sesame, 190 g

A sesame variety for anyone who’d like to serve crispbread alongside their brunch toppings.

Pack size: 190 g. Check the number of pieces and read the allergen statement, especially if sesame is a concern for any of your guests.

View on Joybuy

Frequently asked questions

Does all crispbread contain iodine from baking salt?

No, don’t assume that based on the product category. The Netherlands Food and Consumer Product Safety Authority explains how iodine can be added via baking salt to bread substitutes and bakery products. Check the ingredients of the crispbread you’ve chosen or ask the manufacturer about its composition.

Is gluten- and lactose-free crispbread also suitable for people with other allergies?

Not necessarily: other allergens may still be present. Jumbo states that Wasa Gluten- & Lactosevrij Sesame & Sea Salt contains sesame and may contain milk, mustard and soya. Read the allergen statement on the exact pack before serving it to a guest.

How should I store crispbread after Easter brunch?

Follow the storage instructions on your product’s packaging. Jumbo says Wasa Gluten- & Lactosevrij Sesame & Sea Salt should be stored in a cool, dry place; also check what your pack says about storage after opening.

What does the wholegrain label mean on crispbread?

According to the Netherlands Food and Consumer Product Safety Authority, a product can be called wholegrain when all of its grain ingredients are wholegrain flour. The label doesn’t tell you which allergens are present or the nutritional value per serving, so check the label of the variety you’ve chosen for those details.