Who is this choice for?

Fussy eaters making the switch

A dark rye variety doesn't appeal to you with your coffee, but you'd still like to try a product made with wholemeal flour. A variety that also contains flour could be a good first step; the ingredients list shows which types of flour it contains.

Those keeping an eye on wholegrains and fibre

For you, the grain base and stated fibre content matter more than a mild flavour. Compare the ingredients with the nutritional information per 100 g, so different portion sizes don't skew the comparison.

Careful label readers

If grains, gluten, sesame, salt or the presence of iodine matter to your choice, check the current packaging for the specific variety. The product name alone won't give you the full picture.

What should you check when buying?

Start with the grain base: a mixed variety may suit you if you're making the switch gradually, while the 100% wholemeal label describes a different choice. Then check the nutritional information and allergens for the variety you actually plan to buy.

What to considerWhat to check when buyingWho it matters to
Flavour and making the switch Check whether both wholemeal flour and flour are listed in the ingredients; don't judge the proportions by the colour. If a strong rye variety tends to be left uneaten, I'd like to try a different grain base first. Around 44% of consumers give this kind of gradual switch top priority.
Wholegrains and fibre Check the wholemeal claim and compare fibre per 100 g. When I have coffee, what matters most is being able to see which grains have been used and how much fibre the product contains. For around 33% of consumers, this information comes first.
Allergens and ingredients Check the allergens, ingredients and salt content per 100 g on the current packaging. I need to be able to rule out a product if its ingredients don't suit my dietary restrictions. For around 23% of consumers, this is their main concern.

Common mistakes

  • Judging the wholegrain base by colour or lightness

    Dark, golden-brown and light descriptions don't tell you how much wholemeal flour a crispbread contains. According to the Voedingscentrum, the ‘wholemeal’ claim on crispbread is linked to the use of 100% wholemeal flour.

    Read the ingredients list. Choose a product containing both flour and wholemeal flour as a mixed variety, rather than assuming it's equivalent to 100% wholemeal.

  • Looking only at fibre

    Even crispbread with fibre highlighted on the label can vary in the grains used, allergens and salt content. These are separate factors to consider when choosing what to buy.

    Compare fibre and salt per 100 g, and check the allergens listed on the packaging.

  • Assuming iodised baker's salt is always an ingredient

    The word ‘crispbread’ doesn't tell you whether iodised baker's salt was used in its preparation.

    If the presence of iodine matters to your choice, check the packaging or ask the manufacturer about the specific variety.

  • Applying a foreign label to a product sold in the Netherlands

    Ryvita describes its Original Crispbread on a UK brand page. When buying in the Netherlands, the packaging and variety available locally are what matter.

    Check the Dutch ingredients and nutritional information before comparing the stated composition with other products.

Brands to consider

Wasa (Wasabröd)

Wasa Wholemeal is an example for anyone looking for a distinct rye base to enjoy with coffee.

  • Albert Heijn lists Wasa Wholemeal as containing 100% wholemeal rye and 20 g of fibre per 100 g.
  • This variety contains rye and gluten. If you need to avoid allergens, also check the packaging for any may-contain warnings.

Bolletje

Bolletje offers crispbread varieties with different grain bases and textures; check each variety individually.

  • Albert Heijn describes Bolletje Wholemeal High Fibre as made with 100% wholegrains.
  • For this variety, allergens to consider include cereals containing gluten and sesame. Its composition does not necessarily apply to other Bolletje crispbreads.

AH

An AH variety with ‘wholemeal’ and ‘wheat flour’ in the product name is one to consider if you're looking for a blend.

  • The product name listed by Albert Heijn mentions both types of flour.
  • Check the packaging for the proportions, fibre and allergens; the name doesn't confirm that it's made with 100% wholemeal flour.

Goud Gebakken

ALDI lists both a wholemeal crispbread and a heartier seeded variety under Goud Gebakken.

  • The two product descriptions give you a starting point for comparing the grain base and added ingredients.
  • Check the full ingredients, allergens and nutritional information on the packaging you're considering.

Ryvita

Ryvita Original Crispbread is an example of a rye variety that lists wholemeal rye flour and rye flour.

  • On its UK product page, Ryvita International lists 88 g of wholemeal rye flour per 100 g of product.
  • Don't rely on the UK composition as nutritional information for a Dutch product without checking its packaging.

Crispbread on Joybuy

These products give you a starting point for comparing a possible blend, a wholemeal variety and a lighter option to enjoy with coffee. The product name alone doesn't tell you which grain base or allergens are listed on the current packaging.

Wasa High-Fiber crackers, 300 g

Wasa High-Fiber crackers, 300 g

An option to consider if you're looking for a product made with different types of flour to enjoy with coffee. Check the grain base, nutritional information and allergens on the packaging before choosing this variety.

View on Joybuy
Wasa Lightweight crackers, 300 g

Wasa Lightweight crackers, 300 g

For anyone considering another Wasa variety alongside a blend. Check the wholemeal flour, ingredients and allergens on the current packaging; ‘Lightweight’ on its own doesn't mean it's a flour and wholemeal mix.

View on Joybuy
Bolletje wholemeal crispbread, 265 g

Bolletje wholemeal crispbread, 265 g

A wholemeal option for anyone whose priority is the grain base. Compare fibre and salt per 100 g, and check the allergens on this packaging.

View on Joybuy
Bolletje Light Crispbread Golden Crisp, 240 g

Bolletje Light Crispbread Golden Crisp, 240 g

A lighter option to compare with wholemeal crispbread if texture is your main concern. Check the ingredients list: a light variety isn't automatically a mix containing wholemeal flour.

View on Joybuy
g'woon wholemeal crispbread, 375 g

g'woon wholemeal crispbread, 375 g

An option to consider if you want to compare different types of flour. Read the current ingredients list to decide whether the balance of wholemeal flour and flour suits the kind of switch you're looking to make; check the allergens too.

View on Joybuy

Frequently asked questions

Is crispbread made with flour and wholemeal flour the same as 100% wholemeal?

No, a blend is not the same as a product made entirely with wholemeal flour. The Voedingscentrum links the ‘wholemeal’ claim for crispbread to 100% wholemeal flour; check the ingredients in a blended variety to see what grains it contains.

Could a blend suit a fussy eater?

Yes. If a strong wholemeal flavour makes the switch difficult, a variety containing both flour and wholemeal flour could be worth trying. Taste is a matter of personal preference; check the ingredients rather than judging by a light colour.

What should I look for if gluten or sesame matters to me?

Check the allergens listed on the current packaging for the variety you've chosen. Wasa Wholemeal contains rye and gluten, while the Bolletje Wholemeal High Fibre described by Albert Heijn contains cereals containing gluten and sesame, among other ingredients. The words ‘wholemeal’ and ‘high fibre’ don't tell you whether a product is suitable for someone with an allergy.

Does Dutch crispbread always contain iodised baker's salt?

Don't assume so based on the product category. If the presence of iodine matters to your choice, check the ingredients on the specific packaging or ask the manufacturer which type of salt was used.

How should I store crispbread after opening?

Keep it dry and in a well-sealed container to help it stay crisp. Follow the storage instructions on the packaging too; Bolletje advises storing its wholemeal crispbread in a dark, dry and sealed place after opening.